Category Archives: Twitter

The financial successes of platforms like Facebook have shown that social media consumers are willing to put up with advertisements to access the content they enjoy. Facebook has been the dominating force in social media advertising for years, and other platforms are still struggling to catch up. In their attempts to improve their advertising situation,  Continue Reading »

Social media marketing on Twitter can be more problematic than other platforms due to the open nature of the system. With Twitter, everyone can talk to everyone else on the platform. Theoretically, this openness is good for discourse and marketing. However, it can also lead to toxic behavior from people with an ax to grind.  Continue Reading »

Though Twitter has a smaller user base than Facebook, the platform is better suited for encouraging engagement with the public. On Twitter, anyone can talk to everyone about anything. Whether or not that’s a good thing is debatable, but it is useful for specific organizations. Twitter is testing a new “Subscribe to Conversation” feature that  Continue Reading »

Social media users are active at all times of day, which can make it challenging to find the best time to post content. There is no single “best time” to post that applies for all platforms and every account. The best time to post will vary wildly based on the account, the industry, and the  Continue Reading »

With so many content sharing platforms online, it can be difficult for content creators to ensure that their newest materials is seen by a target audience. One of the ways to combat this is to use automatic posting features on platforms that ensure every new piece of content automatically generates a post on social media  Continue Reading »

Ever since the company went public, Twitter has been on a never ending quest to increase revenue on the platform. Taking a page from the Facebook’s ad strategy, Twitter is expanding its advertising range beyond its platform. After first recruiting publishing partners back in May, Twitter is now testing Timeline Ads in timelines embedded on  Continue Reading »

As the U.S. midterm elections get closer, online marketers may have noticed many new rules going into effect that change the ways ads can be used. Facebook and Google have been the most public about the changes they were making and required advertisers who were running political ads to be registered months ago. A similar  Continue Reading »

One of the issues that prevents business owners of taking advantage of social media marketing is the significant amount of time it takes to maintain a consistent social media presence. This is why many companies use third party systems that let them post to multiple accounts at once or schedule such posts in advance. However,  Continue Reading »

When Twitter first started over a decade ago, the team decided to limit Tweets to 140 characters, since that mirrored the limit of most text messaging systems at the time. The character limit became a defining feature of Twitter, but it also held the platform back. After years of trying, Twitter has finally introduced longer  Continue Reading »

When people are asked to name the most popular social media network, Twitter is often second only to Facebook in the minds of consumers. However, Twitter’s popularity has come at a price. On a platform where anyone can talk to anyone, Twitter executives have struggled to tackle abusive behaviour from members. Twitter recently announced new  Continue Reading »