Category Archives: Social Media

Social Media Marketing Mistakes You Need to Avoid

Written on February 19, 2020 at 4:30 pm, by

The average consumer spends around two hours each day on social media. Attracting attention from these consumers is only possible with an effective social media strategy. Having a presence on popular social media websites is crucial when trying to take your business to the next level. While social media can be beneficial for your business,  Continue Reading »

How to Create a Successful Facebook Ad Campaign

Written on January 28, 2020 at 1:47 pm, by

Creating a competitive edge is something most business owners work very hard to achieve. If you are looking for a platform that provides you unfettered access to modern consumers, then Facebook is a great option. With the power of well-targeted and informative Facebook ads, reaching new customers will be much easier. The average business owner  Continue Reading »

What You Need to Know About the Changing Landscape of Instagram

Written on January 15, 2020 at 7:00 am, by

Instagram has over 200 million active monthly users. With these user numbers, there is no mystery as to why so many business owners are using this platform to promote their products/services. This Facebook-owned social media platform has exploded in popularity over the last few years. However, the old way of doing things at Instagram is  Continue Reading »

LinkedIn Adds 3 New Campaign Objectives for Ads

Written on July 16, 2019 at 4:30 pm, by

Over the past year, LinkedIn has made several updates to their advertising options to make the platform more useful for companies that want to engage with a target audience. Last week, they announced several more changes that advertisers can use to make their campaigns more effective. LinkedIn introduced three new marketing objectives that can be  Continue Reading »

LinkedIn Adds Customs CTA and Communities Hashtags to Pages

Written on July 2, 2019 at 4:30 pm, by

LinkedIn is the perfect portal for reaching business owners and professionals. Many companies and individuals have LinkedIn profiles for their organization. However, it can still be challenging to generate leads on the platform. Last week, LinkedIn announced new page options that will help businesses engage with their target audience. Last year, the social network for  Continue Reading »

Facebook Adds New Features to Video Creation Kit

Written on June 11, 2019 at 4:30 pm, by

Video content is a valuable tool for marketers who want to make an impression on social media. Unlike photos, which people can quickly scroll past, people have to stop to see a video play. Videos on social media receive more engagement, and they get consumers to spend more time thinking about a brand or product.  Continue Reading »

Twitter Tests Showing More Ads to People on the Platform

Written on May 28, 2019 at 4:30 pm, by

The financial successes of platforms like Facebook have shown that social media consumers are willing to put up with advertisements to access the content they enjoy. Facebook has been the dominating force in social media advertising for years, and other platforms are still struggling to catch up. In their attempts to improve their advertising situation,  Continue Reading »

Facebook Announces Two Updates to News Feed Algorithm

Written on May 21, 2019 at 4:30 pm, by

For many businesses, social media marketing is a never-ending battle between their content and Facebook’s ever-changing News Feed algorithm. As more content gets uploaded to Facebook, it becomes harder to show users all the posts created by everyone they are friends with or business whose page they follow. Facebook recently announced a new change that  Continue Reading »

Facebook Expands 3D Photos to Stories and Adds New Creation Methods

Written on April 30, 2019 at 4:30 pm, by

One of the challenges of marketing is creating imagery that catches the attention of your target audience. This challenge has only become more difficult in the age of social media, where there is a never-ending supply of photos to distract people. One way to make pictures more appealing is to use advanced features that go  Continue Reading »

Twitter to Test “Hide Replies” Feature Starting in June

Written on April 23, 2019 at 4:30 pm, by

Social media marketing on Twitter can be more problematic than other platforms due to the open nature of the system. With Twitter, everyone can talk to everyone else on the platform. Theoretically, this openness is good for discourse and marketing. However, it can also lead to toxic behavior from people with an ax to grind.  Continue Reading »