Category Archives: SEO Tips and Tricks

Attracting attention online can help a business owner to grow their customer base and bottom line. If you are passionate about building an online presence for your business, you can’t underestimate the importance of blogging. Nearly 80% of businesses in the United States use blogs as a marketing tool. Developing a blog marketing strategy is  Continue Reading »

Search engine marketing (SEO) is a marketing effort that helps your business rank at the top of SERPs (search engine results pages). While every aspect of SEO is important, on-page SEO helps ensure more targeted traffic comes to your site. Knowing the do’s and don’ts of on-page SEO is just as important as knowing what  Continue Reading »

There are many things a business owner can do to expand their online reach. One of the most effective ways to accomplish this goal is by providing consumers with great content. A recent study found that over 80% of consumers prefer to learn about new businesses through custom content. Blogs are perhaps one of the  Continue Reading »

Is your goal to create epic content? If so, it takes more than just sitting down and writing something. You must create content that is well-thought-out, helpful, and easy to find when people are searching for it. If someone is searching for an answer to a problem they are dealing with, they will likely turn  Continue Reading »

Inbound marketing helps companies engage with customers on a more personal level. It offers solutions and answers in a helpful, informative, and, depending on the brand, humorous style. When done correctly, inbound marketing helps brands build a highly engaged and loyal audience. Do you want to know what the key to inbound marketing is? It’s  Continue Reading »

By now, you understand that link building is a crucial part of any SEO strategy. You may not realize that the basic link building tactics are not enough to help you achieve the desired results or avoid penalties. This is when the second-tier link building comes in. These are links that feed your strategy by  Continue Reading »

Link building is an effective way to build your business and brand and to rank better in Google search engines. However, if you do not conduct link building properly, serious issues may arise, which includes negative issues for your  Some of the biggest mistakes you should avoid can be found here. Knowing what these mistakes  Continue Reading »

Search engine optimization or SEO isn’t an exact science. There is also an array of myths and misleading and wrong information. If you work with the wrong company or follow bad advice, you are wasting your money and time. However, what’s even worse is that you may face penalties or even be banned from search  Continue Reading »

If you own a business, you probably understand how valuable organic search is. While there are some who rely on tried and true “best practices,” others will spend a lot of their time trying to find more uncommon actions that will help their business achieve better returns. When it comes to the ongoing evaluation of  Continue Reading »

Web traffic is the lifeblood of your website. The total number of visitors your site receives has a significant impact on how successful your business is. While there’s the option to pay for traffic via PPC and other paid options, this isn’t always the best course of action. If you want to ensure your web  Continue Reading »