Category Archives: Search Engine Optimization

Google Confirms Recent Algorithm Update That Hurt Some Sites’ Rankings

Written on March 16, 2018 at 1:03 pm, by

Many website owners pay close attention to their site’s movement on search engine results pages. For many business owners, the viability of their sites depends on them being visible in search and receiving a large amount of traffic. Anyone who has noticed a recent change in their Google SEO rankings, there’s good news and bad  Continue Reading »

Starting July 2018 Google Chrome to Mark All HTTP Pages as “Not Secure”

Written on February 9, 2018 at 3:15 pm, by

For good reason, consumers are becoming increasingly concerned about the security of the websites they visit. Even honest website owners with good intentions can be a risk to their visitors if the site’s security is compromised. As part of their ongoing efforts to encourage best practices among website owners, Google has announced that Google Chrome  Continue Reading »

Google Confirms Planned Increase to SERP Snippet Length

Written on December 8, 2017 at 2:01 pm, by

Despite the many different forms of digital advertising and marketing available, most visits to a website still begin with an online search. With so many pages to choose from on any given search, it’s important to make the most of the little bit of information that will be shown on the search results page to  Continue Reading »

Google Ends “First Click Free” Policy for Online Publishers

Written on October 12, 2017 at 1:15 pm, by

For a long time, a common paradigm for making money from a website was to create interesting content, post it for free on a website, then make money from the ads that ran on the site. While this model is still in use, it has become less lucrative over the years as competition among websites  Continue Reading »

Google Will Label HTTP Sites with Forms as “Non-Secure” in October

Written on August 24, 2017 at 1:45 pm, by

For a little over a year now, Google has been heavily pushing website to move to more secure HTTPS servers. Google has yet to go the route they went with mobile friendliness and create an entirely new ranking factor. However, they are making changes to Chrome that make it more important for websites to be  Continue Reading »

3 Recent Google Changes You May Have Missed This Week

Written on August 4, 2017 at 1:45 pm, by

One of Google’s strengths is that the company is always adapting its products to fit the changing needs of consumers and business owners. However, with Google’s sheer number of products and services, along with all the changes Google is constantly making, it’s hard for people to stay up-to-date with the latest Google news. Here are  Continue Reading »

Google and Facebook Make Changes to Tackle Annoying Content on Platforms

Written on May 11, 2017 at 1:45 pm, by

Social media, SEO and online advertising have made it possible for content creators to more easily make money than it was in the past. People can write articles that can be placed on a self-owned website, the link promoted through Facebook or Google, and the website owner can reap the benefits in ad revenue. Unfortunately,  Continue Reading »

Google to Start Labeling More Non-HTTPS as “Non Secure” Starting in October

Written on May 4, 2017 at 1:45 pm, by

There are more than 1 billion computers around the world currently using the Chrome browser. And as many recent studies have shown, many consumers are very concerned about online security. When taken together, it makes sense that business owners are paying attention to plan to include “not secure” site labels on the websites without HTTPS  Continue Reading »

8 Recent Google Updates and Changes Marketers Should Know About

Written on April 27, 2017 at 1:45 pm, by

Google’s dominance of search requires them to be ever diligent and constantly improving. This is a double-edged sword for business owners. On the one hand, it means that they must constantly update and improve their own sites. However, most of the changes and updates Google makes create new marketing opportunities for business owners who know  Continue Reading »

Google Begins Penalizing Mobile Sites for Instrusive Interstitials

Written on January 12, 2017 at 2:30 pm, by

With content marketing, the content that catches the consumer’s attention is rarely the end goal. Normally, a blog post or viral video was created to showcase something else to the consumer, such as a specific business or other marketing goal. This is why it’s common to see ads, banners, sign-up boxes and more on pages  Continue Reading »