Category Archives: Search Engine Optimization

Search engine optimization or SEO isn’t an exact science. There is also an array of myths and misleading and wrong information. If you work with the wrong company or follow bad advice, you are wasting your money and time. However, what’s even worse is that you may face penalties or even be banned from search  Continue Reading »

The internet is an ever-changing ecosystem, and marketers need to update their sites to reflect the latest changes in SEO and web design trends. Depending on your age, Adobe Flash brings back memories of the early days of the internet or it’s a relic of the past that you occasionally find on modern websites. Google  Continue Reading »

Websites contain pages with information that they don’t want to be indexed by Google. There are several ways to prevent Google’s search bots from indexing individual pages. In the past, one of the most popular ways to do tell Google not to index something was to include a line in the robots.txt file. Google recently  Continue Reading »

Videos are an essential part of marketing and advertising in the digital age. A 2018 survey found that more than 60 percent of shoppers use online videos to get ideas or inspiration for the items they wish to purchase. To make ad campaigns more effective, Google has added video assets for responsive display ads. Consumers  Continue Reading »

Google is always trying new things and testing different layouts to see what they can do to increase the clickthrough rates on the content they show. These changes don’t just affect ads. Some changes are designed to make Google Search more useful for consumers. Recently, SEO researchers have noticed changes to what is displayed when  Continue Reading »

A successful SEO marketing campaign depends on accurately monitor the links on a website and using the best practices to boost pages on search engine results. To prevent the search engine from being abused, Google keeps the algorithm that determines search results a secret. However, they do offer general advice and tools that can provide  Continue Reading »

One of the challenges of online reputation management is the fact that there are many places online for people to share their displeasure with a company (e.g. social media, review sites, etc.). This situation is made worse by the sheer number of ripoff and complaint sites that specifically cater to angry customers. In the past,  Continue Reading »

Though the search algorithms used by Google and other search platforms are largely a secret, one thing that has remained true over the years is that keywords matter. This means choosing the right keyword phrases for a particular industry an extremely important part of any SEO strategy. A recent change to Google search may help  Continue Reading »

To many people, the internet is about speed, and any delay in page load speeds can be detrimental to an ad campaign. For many years, consumers were fairly forgiving of slower-loading mobile sites because of device power and mobile internet speeds, but in 2018, consumers expect more from mobile. A report cited by Google found  Continue Reading »

Over the past few years, Google has made a lot of changes to their algorithms to better reflect the current technology and consumer trends. Many of these updates have focused on mobile devices, which dramatically changed the way most people search for information and the way people decide which website they want to visit. Google  Continue Reading »