Category Archives: Search Engine Optimization

Google Introduces Video Assets for Responsive Display Ads

Written on February 26, 2019 at 6:30 pm, by

Videos are an essential part of marketing and advertising in the digital age. A 2018 survey found that more than 60 percent of shoppers use online videos to get ideas or inspiration for the items they wish to purchase. To make ad campaigns more effective, Google has added video assets for responsive display ads. Consumers  Continue Reading »

Google Adds Product Buttons to Desktop Search Results Sidebar

Written on February 19, 2019 at 5:00 pm, by

Google is always trying new things and testing different layouts to see what they can do to increase the clickthrough rates on the content they show. These changes don’t just affect ads. Some changes are designed to make Google Search more useful for consumers. Recently, SEO researchers have noticed changes to what is displayed when  Continue Reading »

Google Adds Features to URL Inspection Tool; Gives Advice on Google News

Written on January 22, 2019 at 5:15 pm, by

A successful SEO marketing campaign depends on accurately monitor the links on a website and using the best practices to boost pages on search engine results. To prevent the search engine from being abused, Google keeps the algorithm that determines search results a secret. However, they do offer general advice and tools that can provide  Continue Reading »

Complaint Sites Like Ripoff Report See Huge Drops in Rankings

Written on November 13, 2018 at 9:00 pm, by

One of the challenges of online reputation management is the fact that there are many places online for people to share their displeasure with a company (e.g. social media, review sites, etc.). This situation is made worse by the sheer number of ripoff and complaint sites that specifically cater to angry customers. In the past,  Continue Reading »

Google Now Includes Close Variants with Implied Meaning in Search Results

Written on September 18, 2018 at 4:45 pm, by

Though the search algorithms used by Google and other search platforms are largely a secret, one thing that has remained true over the years is that keywords matter. This means choosing the right keyword phrases for a particular industry an extremely important part of any SEO strategy. A recent change to Google search may help  Continue Reading »

Google Will Make Parallel Tracking Mandatory for AdWords in October 2018

Written on May 22, 2018 at 2:00 pm, by

To many people, the internet is about speed, and any delay in page load speeds can be detrimental to an ad campaign. For many years, consumers were fairly forgiving of slower-loading mobile sites because of device power and mobile internet speeds, but in 2018, consumers expect more from mobile. A report cited by Google found  Continue Reading »

Google to Begin Predominately Using Mobile-First Indexing

Written on March 30, 2018 at 2:45 pm, by

Over the past few years, Google has made a lot of changes to their algorithms to better reflect the current technology and consumer trends. Many of these updates have focused on mobile devices, which dramatically changed the way most people search for information and the way people decide which website they want to visit. Google  Continue Reading »

Google Confirms Recent Algorithm Update That Hurt Some Sites’ Rankings

Written on March 16, 2018 at 1:03 pm, by

Many website owners pay close attention to their site’s movement on search engine results pages. For many business owners, the viability of their sites depends on them being visible in search and receiving a large amount of traffic. Anyone who has noticed a recent change in their Google SEO rankings, there’s good news and bad  Continue Reading »

Starting July 2018 Google Chrome to Mark All HTTP Pages as “Not Secure”

Written on February 9, 2018 at 3:15 pm, by

For good reason, consumers are becoming increasingly concerned about the security of the websites they visit. Even honest website owners with good intentions can be a risk to their visitors if the site’s security is compromised. As part of their ongoing efforts to encourage best practices among website owners, Google has announced that Google Chrome  Continue Reading »

Google Confirms Planned Increase to SERP Snippet Length

Written on December 8, 2017 at 2:01 pm, by

Despite the many different forms of digital advertising and marketing available, most visits to a website still begin with an online search. With so many pages to choose from on any given search, it’s important to make the most of the little bit of information that will be shown on the search results page to  Continue Reading »

Top

Contact Us