Category Archives: Reputation Management

One of the challenges of online reputation management is the fact that there are many places online for people to share their displeasure with a company (e.g. social media, review sites, etc.). This situation is made worse by the sheer number of ripoff and complaint sites that specifically cater to angry customers. In the past,  Continue Reading »

Online reviews are a powerful tool for consumers and business owners. With so many businesses to choose from in the modern marketplace, online reviews can help business owners showcase their good side or warn consumers about potentially shady businesses. According to one study, 91 percent of consumers regularly or occasionally read online reviews and 84  Continue Reading »

For good or bad, the internet and social media have made it easier for people to communicate directly with businesses and brands. While it can be annoying when small issues turn into major social media crises, the ability engage with consumers gives businesses a chance to create positive experiences with their customers. Creating positive customer  Continue Reading »

A few weeks ago, we discussed the controversial .sucks domains that will go live shortly. We wrote at the time, “As the letter from Rockefeller showed, there are already powerful interests that want to shut this down.”. With just a couple of months remaining before the .sucks domain are set to go online, news about  Continue Reading »

New Top Level Domains (TLDs) have created a lot of new opportunities for websites and brand marketing. However, it’s not all sunshine and lollipops. A new TLD is about to hit the street and there’s a lot of worry that it will negatively affect business owners and brands and make reputation management harder. Though the  Continue Reading »

A company’s reputation is one of it’s greatest assets. In a diverse, global marketplace like the internet, reputation becomes even more important. With so many potential companies to do business with, a company’s reputation may be the deciding factor on which link they click first or where they ultimately decide to buy. A recent report  Continue Reading »

Despite what Field of Dreams will tell you, it takes more than building a good product to make people come and buy it. With so many competing products and retailers online, business owners need to make sure they have their products positioned in the most effective way to increase their sales. While there are certainly  Continue Reading »

One of the biggest problems faced by the owners of older businesses is complacency. The old adage, “If it’s not broke, don’t fix it”, is bad advice for business, regardless of how tempting it may be for successful organizations. Just because a business is making the same amount of money they made in years prior,  Continue Reading »

For local businesses, positive reviews are an invaluable tool for marketing products and services. According to one study, “Nearly 70% of US internet users sometimes compared prices or read reviews before visiting a brick-and-mortar store.” Despite the importance of online reviews, most businesses don’t do much to encourage their customers to leave reviews. Part of  Continue Reading »

The way people perceive a company has a huge effect on whether they are willing to buy from that company or partner with them strategically. As George Washington once said, “It’s better to be alone than in bad company.” In the old days, reputation management was relatively easy. So long as a business was out  Continue Reading »