Category Archives: Pintrest
Pinterest Announces Useful Updates to Advertising, Business Profiles, and Catalog Features
Written on October 1, 2019 at 4:45 pm, by Peter Roesler
Businesses that want to increase their online exposure should take advantage of popular social media platforms. Though it’s not as popular as Facebook or Twitter, Pinterest is still a useful platform for marketers who want to reach certain demographics. Pinterest has made several updates this year to make the network more appealing to business owners. Continue Reading »
Study Finds Pinterest Growing in Popularity and Usefulness
Written on August 24, 2015 at 1:15 pm, by Peter Roesler
Though Facebook clearly remains the dominate social media network, business owners and marketers would be unwise to ignore the potential in the power of Facebook’s competitors. There is a lot of data that suggests each social media platform appeals to some demographics more than others and influences buyer behavior in different ways. A recent study Continue Reading »
Pinterest Announces New “Buy It” Button for Pins
Written on June 4, 2015 at 1:30 pm, by Peter Roesler
One of the perennial challenges of social media marketing is converting fans and engagements into revenue. Pinterest will soon unveil a feature that will help consumer buy the items they see on their favorite boards. In a few weeks, a new “Buy It” button will be added to Pinterest. Consumers are used to seeing a Continue Reading »
Pinterest Inspires Users to Shop Online and In-Store
Written on May 18, 2015 at 1:39 pm, by Peter Roesler
A key part of marketing is getting into the heads of customers. Ideally, a marketer wants their message to be ingrained in the customer, that a particular product comes to mind as the solution to their problem or situation. People with runny noses reach for a Kleenex instead of a tissue, hurt kids look for Continue Reading »
Pinterest Explains “Pinnabilty” System that Determines Home Feed
Written on March 25, 2015 at 1:45 pm, by Peter Roesler
One of the challenges of running a social media platform like Pinterest is the fact that people generate a lot of content. Deciding which pins to show, out of the thousands that could be shown, has a huge effect on the effectiveness of Pinterest marketing campaigns. The pins that get shown in the home feed Continue Reading »
Pinterest Adds New Search Features to Help Marketers and Consumers
Written on February 3, 2015 at 2:09 pm, by Peter Roesler
The explosive growth of Pinterest during the four years since its creation has been a blessing and a challenge for the social media platform and the people who use it. There are more than 750 million boards and billions of images, many of the geared toward things that interest women, who make up more than Continue Reading »
Social Media Networks Make Gains in Usage and Engagement
Written on January 13, 2015 at 1:00 pm, by Peter Roesler
Social media has been the talk of the town amongst marketers for several years. As we start a new year, now is a good time to ask if social media is still as relevant as it was in years past. For marketers who use social networks to reach consumers, the answer is yes. A recent Continue Reading »
Promoted Pins Now Available for All Pinterest Users
Written on January 2, 2015 at 1:00 pm, by Peter Roesler
One of the challenges of using social media for marketing is getting a message to the right audience with so many people and content competing for attention. Paid promotion is a good way to get a message to a targeted audience, but many of the newer platforms have yet to make that feature available to Continue Reading »
Pinterest Web Search Getting Much More Robust
Written on September 11, 2014 at 5:50 pm, by Peter Roesler
Pinterest has a new Guided Search feature, which the company first released on mobile two months ago. Now it is coming to the web. Pinterest’s users will see a brand new search bar when they visit the website. It works just as well on mobile too. The new feature will provide keyword recommendations that will Continue Reading »