Category Archives: Pay Per Click

Google Ads Lets Advertisers Set Video Ads Campaign Actions at Campaign Level

Written on October 14, 2019 at 4:30 pm, by

Video content is a great way to get your message to a target audience. Even if people won’t take the time to read your written marketing message, a video is a fast and visually compelling way to engage with potential customers. For many products you see advertised in video ads, most consumers wouldn’t read a  Continue Reading »

Microsoft Ads Introduces News Targeting Options Based on AI and Data

Written on September 24, 2019 at 4:45 pm, by

Though it’s not as big as Google or Facebook, Microsoft has good advertising products. The company has made several advances in the last few years to make Microsoft Advertising more enticing to business owners who want to access consumers that are missed by Google and Facebook’s ad networks. To make it easier for businesses to  Continue Reading »

Google Introduces Tighter Rules for Certain Medical Product Ads

Written on September 10, 2019 at 4:45 pm, by

Many people use the internet to search for information about health issues. These habits create opportunities for doctors, clinics, and health product manufacturers. However, there is a growing concern that people are more likely to find incorrect or dangerously inaccurate information. To combat the spread of sketchy medical information, Google Ads has introduced new rules  Continue Reading »

Facebook Messenger Gets New Options for Lead Generation Campaigns

Written on September 3, 2019 at 4:45 pm, by

Facebook Messenger is one of the most popular mobile apps in the world. Millions of people use the program every day to connect with friends, family members, and businesses. Over the past few years, Facebook has found more ways to monetize the Messenger platform. Advertisers can show targeted ads on the Messenger, and businesses can  Continue Reading »

Google Ads Debuts New Maximize Conversion Value Automated Bidding Strategy

Written on August 27, 2019 at 4:30 pm, by

One of the benefits of using Google Ads is that the system’s algorithm work does much of the heavy lifting. It finds appropriate sites to place an ad in front of its target audience. Google has several smart bidding options that are geared to optimize a company’s advertisements for a particular goal. Google recently announced  Continue Reading »

Google Introduces App Ad Placement Options For Discover Feed and YouTube

Written on August 6, 2019 at 4:30 pm, by

Creating a dedicated app for your business is one strategy for increasing revenue and engagement with a target audience. If you can get your audience to use a mobile app instead of searching on their mobile browser, you’ve essentially shut the door on your competition. For example, Amazon and eBay prefer it when users search  Continue Reading »

Google Makes YouTube Masthead Ads Available to All Advertisers

Written on July 30, 2019 at 4:30 pm, by

YouTube is the most popular video-sharing platform on the planet, and millions of people visit the site every day. Having a company’s advertisement shown on the top of the YouTube home page, which is also referred to as the masthead ad, is an excellent way to increase exposure for a brand. In the past, the  Continue Reading »

LinkedIn Adds 3 New Campaign Objectives for Ads

Written on July 16, 2019 at 4:30 pm, by

Over the past year, LinkedIn has made several updates to their advertising options to make the platform more useful for companies that want to engage with a target audience. Last week, they announced several more changes that advertisers can use to make their campaigns more effective. LinkedIn introduced three new marketing objectives that can be  Continue Reading »

Google Announces Upcoming Plans for 3D Asset Ads

Written on June 25, 2019 at 4:30 pm, by

As the average computing power of smartphones and computers increases, so do the number of options available to advertisers. Faster devices mean that ad platforms have more resources that can be used to create more engaging experiences. Google is testing a new ad format that will let advertisers use 3D objects in their ad campaigns.  Continue Reading »

Google Tests Ad Extension That Shows Weekly Website Visits

Written on June 18, 2019 at 4:30 pm, by

One of the challenges of online marketing is establishing credibility. The online marketplace is filled with companies around the world that are vying for the attention of customers. It’s vital for businesses to give their target audience a reason to trust the company. Google is testing an ad extension that can help brands instantly build  Continue Reading »