Category Archives: Pay Per Click

Black Friday is right around the corner. For PPC advertisers, it is a unique time. For 51 weeks out of the year, you spend time carefully adjusting your ads, measuring the results, and evaluating your optimization efforts’ impact. However, when cyber week arrives, PPC changes – now it is all about reacting and evolving –  Continue Reading »

Google is constantly releasing updates and changes related to Google Ads. In fact, each year, they release many more updates than Bing (along with other search engines). However, regardless of the platform you are using, making sure that you keep up with these trends is paramount. It does not matter what your role is in  Continue Reading »

It’s often challenging to see the ROI of different marketing efforts. However, with a PPC (pay-per-click) campaign, also called paid search, it’s another story. You can direct your advertising dollars and track the results achieved.  PPC is an advertising method where you pay a fee each time someone clicks on one of your ads. Essentially,  Continue Reading »

The right customer greeting, optimization of product pages, and implementing schema are just a few ways to improve your e-commerce PPC strategies. If you are ready to make changes and improve the PPC results your ads get, don’t stop reading now. Here you can learn effective and proven strategies that will help you get the  Continue Reading »

Did you know that over 95% of Facebook users access the site through their mobile devices? This means endless scrolling through newsfeeds, watching videos, and clicking on ads happens on these handheld devices. Your challenge is finding a way to target people where they are spending most of their time. Investing in Facebook lead ads is a  Continue Reading »

Driving an ongoing source of traffic to your website is a huge challenge. Content marketing and SEO efforts rarely generate results instantly, and social media marketing results are often hindered because of ongoing algorithmic changes. Usually, this leads some marketers to put a priority on PPC (paid web traffic). This is particularly the case when  Continue Reading »

If you use Google Ads, you may wonder, “is my account as effective as it could be?” The only way to know for sure is by conducting an audit. The Audit: What Is It? When you conduct an audit on your Google Ads account, you are – to put it simply – evaluating how effective  Continue Reading »

A recent survey found that over 40% of the business owners in the United States plan on increasing their Google AdWords budget in the coming up. The reason for the popularity of AdWords is the results this paid search tool can produce. While Google AdWords is a great tool, if it is not used properly,  Continue Reading »

For many retailers, the next two months are the most important time of the year for their business. During the holidays, everyone has a reason to buy some gifts. And since they’re buying things for other people, consumers will search for and buy items they wouldn’t get for themselves. Online retailers should check their listings  Continue Reading »

Many online ads follow a relatively simple format. The ad is normally for a business or product, and clicking the ad will send you to a landing page where you can make a purchase. However, sometimes the goal of a campaign is to get information from a client to schedule a more direct conversation. It’s  Continue Reading »