Category Archives: News

Nearly 68% of all online activities start on a search engine. If you want to make your website more visible on search engines, then you need to realize the importance of meta descriptions. When your website shows up on a search engine results page, the small blurb of text under the link is the first  Continue Reading »

As you likely know, Google controls most search traffic. Today, it’s responsible for 90% to 93% of all online searches made. This means if you want your business to have a chance of being seen, you have to appease Google.  Have you ever searched for your site only to find you are not showing up  Continue Reading »

Do you want to add a blog to your site? If so, you are probably ready to begin producing content, too.  As the blog manager, you have control of the content posted, timing, and how it fits with the content marketing strategy. It’s up to you to make sure the desired results are achieved from  Continue Reading »

As a business owner, you may understand that investing in SEO for your site is important. What you may not know is how often this may be done.  The fact is, if you aren’t familiar with the SEO realm, it can all be quite confusing. Keep reading to have this question answered, along with several  Continue Reading »

A well-optimized business website should generate a lot of high-quality sales leads. There are a number of things you can do to improve the lead generation power your business website has, but none are as effective as blogging. Over 80% of the businesses online use blogging as one of their primary marketing tools.  As you  Continue Reading »

Two seconds or under. This is the number set in 2018 by Google as to how quickly your site should load. This stands true today; however, the faster, the better.  This means that a two-second delay in how quickly your website loads may significantly impact how often your site appears in search results. Keep reading  Continue Reading »

There are two basic types of photos you will find in the world. One is the type shared by consumers, while the second is the photos shared by brands.  The first type is referred to as user-generated content or UGC for short. It all began with the introduction and adoption of things like Afterlight, VSCO,  Continue Reading »

Brand awareness is a term that refers to how familiar consumers are with your business, products, or services. It is an umbrella term that includes brand recognition, which means how well people recognize your brand name or logo and their associations with your business.  Your brand reputation has a direct impact on your sales and  Continue Reading »

In 2016, a simple yet revolutionary live streaming technology was introduced. Platforms like Facebook, YouTube, and Twitch are now capitalizing on live streaming. By 2028, it’s expected the industry’s value will exceed $223 billion.  Modern live streaming platforms allow you to create a live media show to spread interest in your organization, business, or brand.  Continue Reading »

Using a mix of both organic and paid platforms to attract attention from online consumers is wise. While you can get a lot of attention using organic search, you will need to use tools like Google AdWords to take your online presence to the next level. As you start to use paid search to further  Continue Reading »