Category Archives: News

Tips for Driving Growth by Increasing Brand Awareness

Written on November 26, 2021 at 11:00 pm, by

Brand awareness is a term that refers to how familiar consumers are with your business, products, or services. It is an umbrella term that includes brand recognition, which means how well people recognize your brand name or logo and their associations with your business.  Your brand reputation has a direct impact on your sales and  Continue Reading »

Top Ways to Use Streaming Video for Your Brand

Written on November 19, 2021 at 3:00 pm, by

In 2016, a simple yet revolutionary live streaming technology was introduced. Platforms like Facebook, YouTube, and Twitch are now capitalizing on live streaming. By 2028, it’s expected the industry’s value will exceed $223 billion.  Modern live streaming platforms allow you to create a live media show to spread interest in your organization, business, or brand.  Continue Reading »

How To Craft Compelling Landing Page Content

Written on November 12, 2021 at 3:00 pm, by

Using a mix of both organic and paid platforms to attract attention from online consumers is wise. While you can get a lot of attention using organic search, you will need to use tools like Google AdWords to take your online presence to the next level. As you start to use paid search to further  Continue Reading »

Great Technical SEO Tips You Should Put To Use

Written on October 29, 2021 at 3:00 pm, by

A well-defined SEO strategy is the main thing you need to drive traffic to your business website. You need to realize that the world of search engine optimization is constantly changing. The more you know about these changes, the easier it will be to adapt your website to fit what popular search engines like Google  Continue Reading »

The Benefits of Investing in Evergreen Content

Written on October 22, 2021 at 3:00 pm, by

Over 80% of the businesses in the United States use blogs are a marketing tool. An overwhelming number of consumers read blog content on a regular basis. When optimized properly, blogs provide business owners with the opportunity to educate their audiences. Choosing the right type of content to put on your website is a lot  Continue Reading »

Tips to Make Any Content More Valuable

Written on October 15, 2021 at 3:00 pm, by

Quality content isn’t defined the same across the board. Different people view it differently.  For example, some readers may find short, to-the-point content that answers a question quickly valuable, while others find a long, detailed post with a clear point of view more valuable.  This makes trying to figure out how to create quality content  Continue Reading »

Tell-Tale Signs That Your Website Needs to Be Redesigned

Written on October 8, 2021 at 2:58 am, by

If your main goal is to reach more consumers with your marketing message, there is no denying the importance of a great website. A business website is not something you can set and forget. It will have to be updated over time to keep the content and experience it provides fresh and modern. A study  Continue Reading »

Possible Reasons Why Your Blog Content Isn’t Getting Shared

Written on September 10, 2021 at 3:00 pm, by

If you are looking for ways to drive more traffic to your business website, then adding a blog to your domain is crucial. Studies show that adding a blog to a website can increase traffic by up to 400 percent. Developing content that is both industry-specific and informative can help you reach your target audience  Continue Reading »

Tips to Help You Find the Best Long-Tail Keywords

Written on September 3, 2021 at 3:00 pm, by

If you have a website, the concept of long-tail keywords isn’t a new one.  You know how challenging it can be to rank for competitive keyword phrases when you have a new website. Because of this, you must target less competitive, more specific long-tail keywords.  The question is, how do you find the right long-tail  Continue Reading »

Great Tips For Improving Your Content Marketing ROI

Written on August 27, 2021 at 3:00 pm, by

The average business owner realizes the value of an online presence. With the power of a website, social media and the right content, there are no limits on what a small business can accomplish. Millions of dollars are spent by business owners in the United States each year in an attempt to further their online  Continue Reading »