Category Archives: Mobile Marketing

Google Announces Updates to RCS Messaging that Could Replace SMS

Written on March 5, 2019 at 5:15 pm, by

One of the ironies of modern technology is that the more ways there are to connect with people, the harder it becomes to contact customers. There are many options for communication, and that makes it difficult for businesses always to have the client’s preferred choice. Also, since modern business communication involves a lot of data  Continue Reading »

Google Launches New Video Ad Format that Doesn’t Require YouTube

Written on April 24, 2018 at 2:45 pm, by

For many years, one of the main vehicles for spreading video ads online was YouTube. This worked well because of the size of YouTube’s audience, but it’s not perfect. To help increase the reach of their video ads, Google has announced a new format that will place video ads on variety of different sites and  Continue Reading »

Google Opens New AMP Stories Mobile Format to All Users

Written on March 9, 2018 at 2:13 pm, by

Mobile devices and the mobile internet in general have greatly increased consumer’s access to websites. However, because of their small screen and relatively slower computing speeds, the web experience for mobile users is often diminished in order to ensure that pages load quickly and that visual elements that won’t work on mobile devices aren’t displayed.  Continue Reading »

Google Launches New Tools to Rank Mobile Speed and Show Costs of Slow Sites

Written on March 2, 2018 at 2:22 pm, by

Having a fast-loading site is important any website, whether it’s being viewed on a desktop or a mobile device. Just as it was important for website owners to specifically take mobile device into account when designing their site, it’s necessary to consider the speed of a site on mobile devices. For a variety of reasons,  Continue Reading »

More In-Store Retailers Turn to Mobile Marketing and Social Media to Boost Sales

Written on August 18, 2017 at 1:45 pm, by

For a long time, many small and local businesses considered their main technology challenge to be getting a website created. However, with so many businesses with websites, and increased competition from online rivals, business owners have embraced new technology to help their businesses succeed. A new report from RetailMeNot suggests that business owners will increasingly  Continue Reading »

95% of Consumers Have Mobile Devices in Hand While Watching TV

Written on July 27, 2017 at 1:45 pm, by

Mobile devices have become an extremely important part of everyday life for Americans and many people around the world. Most people are unlikely to be away from their mobile devices for more than an hour, and they check them constantly throughout the the day. A recent study from Facebook shows that even the time people  Continue Reading »

Google to Bring News Feed Feature to Google App and Chrome Browser

Written on July 21, 2017 at 1:45 pm, by

Many people may not remember that over five years ago, Google had an iGoogle service that gave viewers snippets of news clips and the like on their personalized Google home page. The iGoogle service met its end in 2012, where it was replaced by the Google Now app for mobile. Now, Google is retiring the  Continue Reading »

Facebook Messenger Ads Now Available for Marketers Globally

Written on July 13, 2017 at 1:45 pm, by

Facebook has billions of users around the world, and knows a great deal about their likes and interests. This makes the platform incredibly useful for business owners and marketers. Facebook advertising is becoming even more diverse as the company will now allow business to advertise on Facebook’s popular Messenger app. Users will see the new  Continue Reading »

75% of Mobile Millennial Consumers Now Watch Videos in Vertical Mode

Written on June 30, 2017 at 1:45 pm, by

Mobile devices have greatly changed the way people communicate, interact and purchase the things consumers need on a daily basis. For this reason, it’s important for business owners to use the most effective tactics in trying to reach and persuade mobile consumers. While it’s no surprise that videos are important to mobile marketing, a new  Continue Reading »

Google Announces Plan to Use Credit Card Data to Measure Ad Effectiveness Offline

Written on May 25, 2017 at 1:45 pm, by

One of the hardest things to do in online marketing is showing the effect online content has on in-store sales. This problems is faced by all forms of advertising. Customer rarely go to a business and tell the business owner they are shopping for items they saw on a television commercial during the second ad  Continue Reading »