Category Archives: Marketing Tips and Tricks

Common Content Marketing Fails and How To Fix Them

Written on February 18, 2022 at 3:00 pm, by

Finding a larger online audience is something most business owners view as a top priority. One of the best ways to accomplish your goal of expanding your online audience is by creating great content for consumers. Investing in content marketing campaigns can help a business build an online presence and grow their bottom line.  Studies  Continue Reading »

Effective Tips to Encourage More People to Read the Content on Your Site

Written on September 24, 2021 at 2:49 pm, by

Every word you write and publish online takes time and energy. If no one reads them, it’s a waste of both. While you may want to give up, this isn’t really an option in the world of online marketing. Instead, you need to figure out how to write more compelling content for your audience. Some  Continue Reading »

Best Practices For Following Up With Online Sales Leads

Written on August 5, 2021 at 9:09 am, by

Most businesses cite lead generation as an ongoing challenge. Using the power of great content and social media is imperative when trying to drive more traffic to a website. As your marketing efforts start to produce sales leads, you need to be careful about how these leads are handled. Some business owners make the mistake  Continue Reading »

The Biggest Benefits Offered by Facebook Giveaway Campaigns

Written on December 4, 2020 at 3:01 pm, by

Are you looking for ways to enhance and grow your social presence? If so, creating a Facebook giveaway campaign is one of the best options out there. With this, you can boost brand awareness, interact with your customers, drive more traffic to your site, and generate more leads that have the potential to turn into  Continue Reading »

Effective Ways You Can Use Customer Testimonials in Your Content

Written on July 21, 2020 at 3:00 pm, by

Everyone looks for and acts on social proof in all parts of their life – even if they do not realize it. This includes how you behave, and in the purchasing decisions you make in-person and online. It does not matter where social proof comes from – strangers or friends. What matters is that you  Continue Reading »

Emotion and Sales: How You Can Start Creating Empathetic Content Now

Written on June 25, 2020 at 7:00 am, by

Are you publishing content that seems out of touch? If so, you are likely losing subscribers and customers in record numbers. However, if you are creating content that resonates with your company, it can help you win new customers and brand ambassadors. The secret to creating this “in-touch” content is empathy. Empathy isn’t just about  Continue Reading »

Top Tips to Improve eCommerce Site Search

Written on June 18, 2020 at 3:04 pm, by

Today, a good digital experience is crucial. This is a factor that is more important than it ever was before. If you are a retailer, you need to ensure your on-site search experience is as easy, effective, and seamless as possible. The user experience (UX) has a massive impact on making sure people who visit  Continue Reading »

Proven PPC Strategies for Your Growing E-Commerce Site

Written on May 6, 2020 at 12:42 pm, by

If you have an e-commerce store, but you don’t get the marketing efforts right, you may face serious complications. That’s because there are so many issues that may arise. With ever-growing competition, it is essential that you use the latest or advanced strategies to stand out from your competition. Here you will find several PPC  Continue Reading »

Effective Tips for Optimizing Your Retargeting Campaigns

Written on April 6, 2020 at 2:31 pm, by

Retargeting, or remarketing, is an effective way to target possible customers with ads based on their search behavior. Put simply, a retargeting campaign offers you the opportunity to turn all those “window shoppers” into actual, paying customers. While most marketers would love to live in a world where most of the online visitors became paying  Continue Reading »

Types of Social Proof Your Website Needs

Written on March 16, 2020 at 3:24 pm, by

Showing visitors to your website that your business is both trustworthy and respected. Over 72% of consumers claim they will not use a business until they have looked at the online reviews they have received. Making it easy for consumers to find verifiable proof of your company’s legitimacy is important. This is why putting social  Continue Reading »