Category Archives: Marketing Research

Tips for Engaging Customers at Each Touchpoint of the Buyer’s Journey

Written on May 20, 2020 at 11:09 am, by

Have you noticed how new technology is changing the buyer journey? Thanks to the availability of multiple tools and devices (product review aggregating platforms, shopping reward platforms, price comparison platforms, and others), buying decisions are now more unpredictable, and the buyer journey is spontaneous and scattered. Someone may begin their buying journey via Facebook by  Continue Reading »

New Survey Shows Growing Opportunities for B2B Retailers Online

Written on May 15, 2018 at 4:15 pm, by

It’s easy to think of the online marketplace dominating most industries, but there are a lot of places where ecommerce hasn’t reached its full potential. While this is unavoidable in some industries, the simple truth is that Business to Business (B2B) ecommerce hasn’t caught up to the levels seen on Business to Consumer (B2C) sites.  Continue Reading »

NRF Survey Predicts Near Record Mother’s Day Spending in 2018

Written on May 1, 2018 at 12:45 pm, by

Mother’s Day is just a few weeks away and a recent study suggests that business owners can expect a nice bump is sales as a result. An annual survey by the National Retail Federation predicted that consumers will spend a near-record $23.1 Billion on Mother’s Day related spending. The NRF study is based on a  Continue Reading »

ReturnPath Study Shows Keys to Most Effective Trends in Email Marketing

Written on February 23, 2018 at 2:22 pm, by

From the moment you press send on an email marketing campaign, email servers are measuring and tracking a wide range of factors to determine whether or not an email gets delivered. ReturnPath recently released its third annual report on email deliverability. The report had several interesting takeaways about how to make email marketing more effective.  Continue Reading »

Study Shows Lack of Consumer Trust May Be Delaying Online Purchases

Written on February 16, 2018 at 2:20 pm, by

A common problem that new businesses run into online is that often, an online ad campaign may generate a lot of traffic, but not lead to any sales. This can be particularly frustrating and confusing for business owners, who can’t understand why a good product is gaining a lot of attention but no sales. A  Continue Reading »

Facebook Clarifies Guidelines and Penalties Related to Branded Content Tool

Written on January 26, 2018 at 2:07 pm, by

Authenticity is a big factor in marketing and advertising, even more so in the age of the internet. With so many ways to create and share content through social media, it’s a continuous battle to ensure that business owners or marketers aren’t trying to trick consumers about the source of their content. To this end,  Continue Reading »

NRF Study Shows Which Business Strategies and Tactics Matter Most to Consumers

Written on January 19, 2018 at 2:11 pm, by

As business owner and marketers plan their strategies for 2018, there are a lot of choices for marketing strategies and tactics. However, since marketing budgets are limited, it’s sometimes hard to choose which methods to use and which to avoid. A recent report from the National Retail Federation provides useful insights into what matters most  Continue Reading »

83% of Consumers Search for Free Shipping When Shopping Online

Written on January 5, 2018 at 3:03 pm, by

Retailers often go all out when it comes to the holidays, making an extra effort to offer the best prices and delivery options. While prices normally return to normal after the new year, consumer expectations may be changed forever. A recent study found that this is the case for shipping and delivery options. An Arvato  Continue Reading »

Online Holiday Shoppers to Spend 70% More Than In-Store Shoppers in 2017

Written on October 19, 2017 at 1:45 pm, by

With the holiday shopping season already starting for many consumers, business owners are wondering about the best way to attract customers. Though online shopping and ecommerce have come a long way, most customers will do their holiday shopping at a traditional store. However, a new study suggests business owners that use online marketing and ecommerce  Continue Reading »

Online Marketing has Become the Final Frontier for Grocery Retailers

Written on September 21, 2017 at 3:00 pm, by

While the internet and ecommerce have dominated and changed many industries, there are some sectors that have proved harder to break into. However, even in some of these areas, online marketing and sales are starting to make an impact. A recent study focused on the changes happening among grocery retailers and how online marketing has  Continue Reading »