Category Archives: Local Marketing

Effective Ways to Improve Local SEO without Breaking the Bank

Written on May 27, 2020 at 11:10 am, by

SEO is continually changing. Therefore, it is so essential for you to update your SEO strategies to ensure your site remains visible. According to one study, approximately 72% of people visited a store within five minutes after conducting a local search. This illustrates how powerful local search is. If you can take steps that make  Continue Reading »

Google My Business Profiles on Desktop Get Product Catalog Images in Update

Written on April 9, 2019 at 4:30 pm, by

A company’s Google My Business profile is one of the most vital aspects of local marketing. A company’s Google My Business profile is seen prominently on Google properties, such as Google Search and on Google Maps. Google announced a new update that will make it easier to display product catalogs via Google My Business profiles.  Continue Reading »

Google Testing New Button for Messages to a Business in Local Search Results

Written on January 8, 2019 at 4:45 pm, by

When Google first began serving ads, they were for businesses that were advertising to the entire country or the world at once. Over the past few years, Google has done a lot to make the platform more useful for local and small business owners. Now, Google is trying to make it easier for searchers to  Continue Reading »

Local Businesses Get New Marketing Tools in Recent Google Maps and Ad Updates

Written on October 30, 2018 at 3:45 pm, by

The final quarter of any year is an exciting time for online marketers. Many online marketing and advertising services launch new features around this time, since business owners will be able to use the new features during their holiday marketing campaigns. With the holiday shopping season right around the corner, Google has announced several new  Continue Reading »

Google My Business Adds New Posts Types to Engage Local Searchers

Written on June 12, 2018 at 2:30 pm, by

For many small businesses, getting their company to stand out during online searches is essential to attracting new business. One of the easiest ways to increase a businesses local search exposure is to have an up-to-date Google My Business listing. Besides launching a new Google My Business agency dashboard, Google has announced several new features  Continue Reading »

Google Maps Testing New Feature that May Help Local Marketers

Written on June 5, 2018 at 2:30 pm, by

Next to a website, one of the most valuable listings a local company can have online is with their Google My Business listing, which determines the information shown on the map in Google search results. When searching for things while travelling, many consumers will use Google Maps to learn about local shopping spots, eateries, attractions  Continue Reading »

Google Announces New Programs to Tackle Online Scammers

Written on May 29, 2018 at 2:30 pm, by

There’s a clear difference between legitimate small business marketing and scammers. Most small business owners are inundated with phone calls, emails and website comments that are trying to sell them dubious SEO products or Google listing services. These kinds of scams take in millions of dollars a year, and Google has announced some new features  Continue Reading »

Google My Business Launches New Dashboard and Location Features for Agencies

Written on May 8, 2018 at 4:45 pm, by

As a business grows in size, it can create issues when trying to manage an online digital campaign. Most platforms are well-equipped to handle businesses with a few multiple locations, but things can get tricky when there are a lot of locations, even with Google. However, Google recently announced some changes to Google My Business  Continue Reading »