Category Archives: Linked In

Over the past year, LinkedIn has made several updates to their advertising options to make the platform more useful for companies that want to engage with a target audience. Last week, they announced several more changes that advertisers can use to make their campaigns more effective. LinkedIn introduced three new marketing objectives that can be  Continue Reading »

LinkedIn is the perfect portal for reaching business owners and professionals. Many companies and individuals have LinkedIn profiles for their organization. However, it can still be challenging to generate leads on the platform. Last week, LinkedIn announced new page options that will help businesses engage with their target audience. Last year, the social network for  Continue Reading »

LinkedIn isn’t as popular as social networks like Facebook, Twiter, and Instagram, but the platform has an undeniable advantage when it comes to reaching business owners and professionals. By specializing in providing connections for the business community, LinkedIn made itself the premier social media network for business to business marketing and advertising. LinkedIn recently announced  Continue Reading »

LinkedIn has often been treated as the black sheep of social media marketing. The platform’s focus business professionals has made it less versatile to marketers than Twitter, Facebook or Instagram. However, for those interested in B2B marketing and professional networking, LinkedIn has been an irreplaceable tool. Marketers who may have ignored LinkedIn in the past  Continue Reading »

Though it lacks the mass appeal of social platforms like Facebook, Instagram and Twitter, LinkedIn is perfectly situated for what it wants to be: a social platform for professional. Besides being a great place to network with business professionals, it’s the ideal place for B2B marketers to promote their goods and services. LinkedIn recently announced  Continue Reading »

Reaching business owners and professionals online can be a challenge because the target audience is usually smaller than in generic, consumer marketing efforts. This is why many business-to-business (B2B) marketers and recruiters use LinkedIn to find business owners, purchasing managers or potential workers. Even if using LinkedIn helps to narrow the search, there are still  Continue Reading »

One of the many ways to use the LinkedIn platform to build the reputation of your brand is to create and join Groups related to your subject matter. It creates an environment where business owners can discuss their industry, meet future partners and find potential clients. LinkedIn Groups have been around for years, but the  Continue Reading »

Video content marketing has become more prevalent over the past few years and as a result, more important to marketers. Many internet portals and social media networks have scrambled over the last few years to add videos to their platforms, and to find ways to monetize this content. In recent weeks, two of the giants  Continue Reading »

LinkedIn is already an amazingly useful platform for business owners and marketers who want to connect with other business owners and professionals. Lead generation is one of the most important benefits of using LinkedIn for B2B marketers. LinkedIn recently announced updates to their lead generation tools that will help expand the reach of the network  Continue Reading »

LinkedIn is updating it’s Terms of Service and Privacy Policy at the end of the month, but fear not. One of the thing the company is changing, is the length of its policies, cutting them by half. The company better explains their policy on content ownership, while enshrining new rights for users. The changes also  Continue Reading »