Category Archives: Internet Marketing

Integrating Organic, Paid, and Content Search Efforts: What You Need to Know

Written on June 25, 2020 at 1:05 pm, by

If you want search success, cross-collaboration across your paid, content, and organic teams is essential. However, this requires a lot of effort – from untangling communications to cross-training and even getting everyone to “buy-in” to the integration – it’s a lot of time and work. While this is true, there are some tips you can  Continue Reading »

Great Tips to Increase Your Website’s Conversion Rate

Written on January 23, 2020 at 5:20 pm, by

Having a great looking website is imperative when trying to take the world of online marketing by storm. Modern consumers do a lot of research before they decide to use the products/services being offered. The main goal you should have with your business website is increasing traffic and turning visitors into actual customers. A recent  Continue Reading »

Facebook Introduces Changes to New Subscription Message Service

Written on January 1, 2019 at 4:45 pm, by

The way Facebook balances content and advertising is one of the reasons the platform has been able to endure for so long. A good example of this can be seen with the rules for text in images. By limiting ad images to 20 percent text, it prevents users from having their experience interrupted by jarring  Continue Reading »

Instagram Adds Live Question Responses, Music Tags and Countdown Stickers

Written on December 26, 2018 at 3:45 pm, by

As social media becomes more common, platforms need to constantly innovate to provide new options to everyday users and the social media marketers who use the platform to reach their fans and customers. Heading into the new year, Instagram has announced new features that will help brands interact with followers and target audiences in exciting  Continue Reading »

Facebook Makes Collections Shareable; Adds Emojis to Facebook Groups

Written on December 11, 2018 at 4:45 pm, by

Though Facebook has been in more hot water recently than lobsters in a seafood restaurant, there’s no denying that it’s still one of the best platforms for brand marketing and advertising. With the holiday shopping season in full swing, Facebook is launching new features that can help marketers and users share gift ideas with groups,  Continue Reading »

Google Ads Introduces Merchant Promotions to Shopping Actions

Written on November 27, 2018 at 4:30 pm, by

Listing products on Google is a good way to increase exposure and generate sales. Retailers who use Shopping Actions can easily sell products to customers searching for things they need on Google. There are many benefits to using Shopping Actions, such as customers being able to instantly checkout with saved payment credentials, and Google has  Continue Reading »

LinkedIn Updates Sales Navigator to Improve Lead Generation

Written on November 20, 2018 at 4:30 pm, by

Reaching business owners and professionals online can be a challenge because the target audience is usually smaller than in generic, consumer marketing efforts. This is why many business-to-business (B2B) marketers and recruiters use LinkedIn to find business owners, purchasing managers or potential workers. Even if using LinkedIn helps to narrow the search, there are still  Continue Reading »

Complaint Sites Like Ripoff Report See Huge Drops in Rankings

Written on November 13, 2018 at 9:00 pm, by

One of the challenges of online reputation management is the fact that there are many places online for people to share their displeasure with a company (e.g. social media, review sites, etc.). This situation is made worse by the sheer number of ripoff and complaint sites that specifically cater to angry customers. In the past,  Continue Reading »

Twitter Begins Testing Embedded Timeline Ads for Publishers

Written on September 25, 2018 at 3:45 pm, by

Ever since the company went public, Twitter has been on a never ending quest to increase revenue on the platform. Taking a page from the Facebook’s ad strategy, Twitter is expanding its advertising range beyond its platform. After first recruiting publishing partners back in May, Twitter is now testing Timeline Ads in timelines embedded on  Continue Reading »

Google Now Includes Close Variants with Implied Meaning in Search Results

Written on September 18, 2018 at 4:45 pm, by

Though the search algorithms used by Google and other search platforms are largely a secret, one thing that has remained true over the years is that keywords matter. This means choosing the right keyword phrases for a particular industry an extremely important part of any SEO strategy. A recent change to Google search may help  Continue Reading »