Category Archives: Internet Marketing

Consider the number of advertisements you see every day. If you consider all the online banner ads, social media advertisements, and billboards you see daily, the number likely reaches several hundred or more.  However, consumers are getting better and better at ignoring these types of blatant marketing efforts. Today, many advertisements are simply ignored.  Because  Continue Reading »

If you want search success, cross-collaboration across your paid, content, and organic teams is essential. However, this requires a lot of effort – from untangling communications to cross-training and even getting everyone to “buy-in” to the integration – it’s a lot of time and work. While this is true, there are some tips you can  Continue Reading »

Having a great looking website is imperative when trying to take the world of online marketing by storm. Modern consumers do a lot of research before they decide to use the products/services being offered. The main goal you should have with your business website is increasing traffic and turning visitors into actual customers. A recent  Continue Reading »

The way Facebook balances content and advertising is one of the reasons the platform has been able to endure for so long. A good example of this can be seen with the rules for text in images. By limiting ad images to 20 percent text, it prevents users from having their experience interrupted by jarring  Continue Reading »

As social media becomes more common, platforms need to constantly innovate to provide new options to everyday users and the social media marketers who use the platform to reach their fans and customers. Heading into the new year, Instagram has announced new features that will help brands interact with followers and target audiences in exciting  Continue Reading »

Though Facebook has been in more hot water recently than lobsters in a seafood restaurant, there’s no denying that it’s still one of the best platforms for brand marketing and advertising. With the holiday shopping season in full swing, Facebook is launching new features that can help marketers and users share gift ideas with groups,  Continue Reading »

Listing products on Google is a good way to increase exposure and generate sales. Retailers who use Shopping Actions can easily sell products to customers searching for things they need on Google. There are many benefits to using Shopping Actions, such as customers being able to instantly checkout with saved payment credentials, and Google has  Continue Reading »

Reaching business owners and professionals online can be a challenge because the target audience is usually smaller than in generic, consumer marketing efforts. This is why many business-to-business (B2B) marketers and recruiters use LinkedIn to find business owners, purchasing managers or potential workers. Even if using LinkedIn helps to narrow the search, there are still  Continue Reading »

One of the challenges of online reputation management is the fact that there are many places online for people to share their displeasure with a company (e.g. social media, review sites, etc.). This situation is made worse by the sheer number of ripoff and complaint sites that specifically cater to angry customers. In the past,  Continue Reading »

Ever since the company went public, Twitter has been on a never ending quest to increase revenue on the platform. Taking a page from the Facebook’s ad strategy, Twitter is expanding its advertising range beyond its platform. After first recruiting publishing partners back in May, Twitter is now testing Timeline Ads in timelines embedded on  Continue Reading »