Category Archives: In the News

Website owners who monitor their site’s ranking on search engines know that ranking can change often. These fluctuations are to be expected when there are billions of pages being created and updated every day. However, changes in search engine rankings are also the result of changes to the algorithm. Though we tend to focus on  Continue Reading »

Websites contain pages with information that they don’t want to be indexed by Google. There are several ways to prevent Google’s search bots from indexing individual pages. In the past, one of the most popular ways to do tell Google not to index something was to include a line in the robots.txt file. Google recently  Continue Reading »

For many businesses, social media marketing is a never-ending battle between their content and Facebook’s ever-changing News Feed algorithm. As more content gets uploaded to Facebook, it becomes harder to show users all the posts created by everyone they are friends with or business whose page they follow. Facebook recently announced a new change that  Continue Reading »

Social media marketing on Twitter can be more problematic than other platforms due to the open nature of the system. With Twitter, everyone can talk to everyone else on the platform. Theoretically, this openness is good for discourse and marketing. However, it can also lead to toxic behavior from people with an ax to grind.  Continue Reading »

Social media users are active at all times of day, which can make it challenging to find the best time to post content. There is no single “best time” to post that applies for all platforms and every account. The best time to post will vary wildly based on the account, the industry, and the  Continue Reading »

Though it lacks the mass appeal of social platforms like Facebook, Instagram and Twitter, LinkedIn is perfectly situated for what it wants to be: a social platform for professional. Besides being a great place to network with business professionals, it’s the ideal place for B2B marketers to promote their goods and services. LinkedIn recently announced  Continue Reading »

A successful SEO marketing campaign depends on accurately monitor the links on a website and using the best practices to boost pages on search engine results. To prevent the search engine from being abused, Google keeps the algorithm that determines search results a secret. However, they do offer general advice and tools that can provide  Continue Reading »

When Google first began serving ads, they were for businesses that were advertising to the entire country or the world at once. Over the past few years, Google has done a lot to make the platform more useful for local and small business owners. Now, Google is trying to make it easier for searchers to  Continue Reading »

Creating video content is a great way for a brand to spread their message to a target audience. While many small businesses focus on creating small videos that can be used for online ads, some content marketers have used long-format videos to reach target audiences. YouTube is the best platform for sharing videos with a  Continue Reading »

Though Facebook has been in more hot water recently than lobsters in a seafood restaurant, there’s no denying that it’s still one of the best platforms for brand marketing and advertising. With the holiday shopping season in full swing, Facebook is launching new features that can help marketers and users share gift ideas with groups,  Continue Reading »