Category Archives: Google Updates and Changes

Google and Yelp may seem like very different services, but Google has been encroaching on Yelp’s territory for more than a few years. With products like Google My Business and local service ads for certain states, it’s easy to see why Yelp should be concerned by Google’s inroads into Yelp’s territory. Earlier this week, SEO  Continue Reading »

Location data is something that many smartphone users don’t spend too much time thinking about. Many consumers fall into one of two camps when it comes to any revelation about the ways location data is used. Some consumers shrug off any concerns related to location data because it’s a smartphone, of course, it knows where  Continue Reading »

During the holiday season, ensuring that a website has everything shipping correctly is necessary for business owners who are trying to make a sale during the holidays. However, there are many different kinds of shipping options, which can make it hard to ensure that a website has everything prepared to show on Google.  Earlier this  Continue Reading »

Search engine optimization is a good way for business owners to keep up with their website and to ensure they get the best exposure on the internet. Over time, certain common elements of SEO have changed with time. And these changes have caused many misconceptions about what is or is no longer critical to a  Continue Reading »

Google Maps is a useful platform for business owners and consumers. People use this service to identify places that have the services they need. For business owners, it’s another platform where they can advertise their goods and services to the population. To make Google Maps more useful and accurate, Google has the Google Local Guides  Continue Reading »

The speed of a website is a significant factor in determining how much the user enjoys the experience or if they will choose to remain on the website at all. Everyone has experienced a site that took so long to load that you went back to the search engine results and picked another link. Google  Continue Reading »

For many retailers, the next two months are the most important time of the year for their business. During the holidays, everyone has a reason to buy some gifts. And since they’re buying things for other people, consumers will search for and buy items they wouldn’t get for themselves. Online retailers should check their listings  Continue Reading »

The internet is an ever-changing ecosystem, and marketers need to update their sites to reflect the latest changes in SEO and web design trends. Depending on your age, Adobe Flash brings back memories of the early days of the internet or it’s a relic of the past that you occasionally find on modern websites. Google  Continue Reading »

It’s common knowledge that online platforms like Google use data from users to deliver services and ads to consumers. However, there is growing concern that companies like Google and Facebook have too much data on consumers. For the past few years, these internet giants have been trying to make changes to their platforms before legal  Continue Reading »

Video marketing can be an essential part of a company’s brand marketing strategy. Many people watch videos to get the answers they seek instead of reading an article on a website. Businesses can use videos for informational “How-To” videos, clips of a team in action that humanizes the brand, and more. A recent test by  Continue Reading »