Category Archives: Google Plus

When Google first launched the Google+ social network, they tried to boost the profile of the new platform by integrating it into just about every other Google service. Whether because the tactic had fulfilled its mission or Google realized it was kind of counterproductive, the days of heavy-handed Google+ integration are gone. Google has quietly  Continue Reading »

Getting consumers to give their personal information to a retail site is one of the major challenges facing website owners. One way to establish trust in a site and make it easy for new visitors to start using the site is by adding social logins. However, not every social login option is created equal. A  Continue Reading »

Google hasn’t been catching a break in Europe courts as of late, and Yelp is actively campaigning to make it worse. Besides pushing for a tougher punishment in an antitrust settlement against Google in Europe, Yelp also believes that Google is hurting their business through the way search results are listed. These accusations haven’t been  Continue Reading »

For most business owners, there is little doubt that using Google services to market their companies is a good idea. There may be confusion, however, on what these services are called. Google services has evolved greatly over the years as have the names. In an attempt to consolidate some of these services while introducing new  Continue Reading »

It’s understandable that people were skeptical of the prospects of Google+ when the platform was released. Many people assumed, correctly, that it would be a long time before the platform could possibly rival Facebook in numbers and reach. Though Google+ has a long way to go before it’s king of the social media mountain (if  Continue Reading »

The biggest benefit social media marketing has for SEO is referral traffic. According to data from the fourth quarter of 2013, more than 22 percent of web traffic comes from social media. However, as one can probably guess, not all of that traffic comes from all networks equally. To illustrate, more users are referred by  Continue Reading »

Google+ has continued to tout the benefits of its social platform for individuals and businesses. And though the message has been slow to catch on, the numbers suggest that more and more people are learning the benefits of using Google+. Business owners who are still deciding need to know that Google+ isn’t just another social  Continue Reading »

Recent changes to Facebook has made the world’s largest social network essentially a pay-to-play network for small businesses trying to market on the platform. Namely, the organic reach of posts will be extremely low unless businesses pay to boost posts. Facebook’s attempt to generate more revenue has a serious flaw, there are many other social  Continue Reading »

Since the service was launched, Google has worked hard to make Google+ relevant to searchers, business owners, and everyday consumers. The company has started 2014 by announcing a new feature that will make it easier for Gmail users to contact Google+ users they are connected to, even if they don’t know the specific email address.  Continue Reading »

It could be travel websites’ worst nightmare – Google moving into direct competition on their turf. This week the word is that Google is partnering with hotels so that people will be able to take a sneak peek at their hotel on Google. One of the hotels who announced the partnership is Best Western International.  Continue Reading »