Category Archives: Google Analytics

Today, you know how important it is to have a website for your business. Especially now that everything is taking a digital turn. However, the challenge lies in making sure your website is seen and noticed on Google and in other search engine results pages (SERPs). Unfortunately, this is not always an easy process. Don’t  Continue Reading »

Many website owners depend on data from Google to judge how well their site is doing. By monitoring the SEO activity, visitor counts, and more, it’s possible to fine-tune a website to provide the greatest benefit to the business. While Google’s data is impressive, it’s not flawless. If you’re reviewing your reports for April and  Continue Reading »

Google has built an empire on its ability to gather and analyze data on users. While this can be a little creepy, there’s no denying that when properly used, this data makes Google better at targeting audiences and at finding content that connects with audiences. It’s why you can normally find what you need after  Continue Reading »

The speed of the internet can be a double edged sword for business owners trying to market their services online. On the one hand, it brings an almost constant stream of potential customers to a business’s website, but visitors may move onto the next shiny thing on the web before the business owner had a  Continue Reading »

The new Analytics Tracking Code has the latest asynchronous syntax. With this version of tracking code, you can place the Analytics snippet higher in the page without delaying subsequent content from rendering. The Analytics snippet is a small piece of JavaScript code that you paste into your pages. It activates Google Analytics tracking by inserting ga.js into  Continue Reading »

There has currently been a change to the interface of Google Analytics. With the new addition of administration tabs, users are able to manage their accounts, properties, profiles, users, and filters. At the top right corner of the page, you will see the administrative menu. Then using the account drop down menu, you can choose  Continue Reading »

Late last year, Google unveiled the limited release beta of Universal Analytics. This was a new Google attempt to provide new features, such as cross platform and mobile app analytics, and also the ability to bring in data from offline sources to Google Analytics. Now, Universal Analytics is being opened to every Google Analytics customer.  Continue Reading »

Google Analytics is helping web publishers and applications developers delve even deeper into the world of mobile communications and sales. As a result, they have integrated more mobile tools in Google Analytics – even to the point of accessing Google Analytics on a mobile phone so you can view your mobile results while, well, being  Continue Reading »

Google Analytics has several new tools upgrades including social trackbacks and custom dashboards. Of course, Google being Google, Google Analytics can now be found through Google+ as the company seeks to make its social network more relevant. As noted elsewhere, Google Analytics has also added Content Experiments, migrating and incorporating the former Google Website Optimizer  Continue Reading »

Google Analytics has become more analytical with the addition of Google Analytics Content Experiments, which will be fully available in August 2012. The new feature for Google Analytics comes at the expense of the end of Google Website Optimizer, which will be fully integrated into Analytics. This streamlining alignment will place more tools in a  Continue Reading »