Category Archives: Facebook

Best Practices For Optimizing Facebook Landing Pages

Written on July 30, 2021 at 3:00 pm, by

A recent survey found that increasing inbound traffic is the main goal of 65% of the business owners in the United States. Driving traffic to your website will require a multi-faceted approach. Using your presence on social media platforms like Facebook is a great way to increase the number of visitors your website receives. If  Continue Reading »

How eCommerce Business Owners Can Use Facebook To Grow Sales

Written on March 19, 2021 at 3:00 pm, by

A recent study found that the 2020 pandemic accelerated eCommerce growth by nearly five years. This eCommerce gold rush has led to a number of new businesses entering this online space. Edging out the competition in your eCommerce niche will be much easier with the help of marketing professionals. While most eCommerce business owners understand  Continue Reading »

The Biggest Benefits Offered by Facebook Giveaway Campaigns

Written on December 4, 2020 at 3:01 pm, by

Are you looking for ways to enhance and grow your social presence? If so, creating a Facebook giveaway campaign is one of the best options out there. With this, you can boost brand awareness, interact with your customers, drive more traffic to your site, and generate more leads that have the potential to turn into  Continue Reading »

Facebook Owns Four of the Top Five Downloaded Apps

Written on December 24, 2019 at 5:30 pm, by

Every year, thousands of consumers say they plan to take a break from Facebook and explore other social media options. This news can sound scary for marketers at first since it means people will lose access to one of the most powerful advertising tools available to marketers. However, through strategic purchases, Facebook has reduced the  Continue Reading »

Facebook Messenger Gets New Options for Lead Generation Campaigns

Written on September 3, 2019 at 4:45 pm, by

Facebook Messenger is one of the most popular mobile apps in the world. Millions of people use the program every day to connect with friends, family members, and businesses. Over the past few years, Facebook has found more ways to monetize the Messenger platform. Advertisers can show targeted ads on the Messenger, and businesses can  Continue Reading »

Facebook Adds New Features to Video Creation Kit

Written on June 11, 2019 at 4:30 pm, by

Video content is a valuable tool for marketers who want to make an impression on social media. Unlike photos, which people can quickly scroll past, people have to stop to see a video play. Videos on social media receive more engagement, and they get consumers to spend more time thinking about a brand or product.  Continue Reading »

Facebook Announces Two Updates to News Feed Algorithm

Written on May 21, 2019 at 4:30 pm, by

For many businesses, social media marketing is a never-ending battle between their content and Facebook’s ever-changing News Feed algorithm. As more content gets uploaded to Facebook, it becomes harder to show users all the posts created by everyone they are friends with or business whose page they follow. Facebook recently announced a new change that  Continue Reading »

Facebook Ads Creates New Restrictions for Certain Financial Products

Written on May 14, 2019 at 4:30 pm, by

Besides being the world’s most popular social media platform, Facebook is also a significant force when it comes to online advertising. Facebook ads are easy to create, inexpensive, and the campaign can be fine-tuned to reach a target audience. However, these factors can also be used by less principled marketers to promote shady services to  Continue Reading »

Facebook Expands 3D Photos to Stories and Adds New Creation Methods

Written on April 30, 2019 at 4:30 pm, by

One of the challenges of marketing is creating imagery that catches the attention of your target audience. This challenge has only become more difficult in the age of social media, where there is a never-ending supply of photos to distract people. One way to make pictures more appealing is to use advanced features that go  Continue Reading »

Facebook Announces Huge Changes to Address Problematic Content

Written on April 16, 2019 at 4:30 pm, by

As the world’s most-used social media platform, Facebook is under significant pressure to control the content that appears on the platform. Facebook implemented several policies over the past few years to prevent the misuse of their services. These efforts ultimately affect legitimate marketers, because Facebook creates new restrictions for content, page management, and advertising. Facebook  Continue Reading »