Category Archives: Email

From the moment you press send on an email marketing campaign, email servers are measuring and tracking a wide range of factors to determine whether or not an email gets delivered. ReturnPath recently released its third annual report on email deliverability. The report had several interesting takeaways about how to make email marketing more effective.  Continue Reading »

There has been a lot of data and articles that point to the fact the email marketing can be effective with online consumers, even as new marketing technology becomes available. One of the big challenges to creating an engaging email marketing campaign is the fact that marketers only have the short space of a subject  Continue Reading »

As new technology and techniques for marketing are developed, it’s important for business owners to continually review their practices to make sure they’re getting the best investment for their marketing dollar. Though email marketing has been around for decades, research has shown that it remains one of the best values for marketers. Experian recently released  Continue Reading »

Technology and the way consumers use it interact with businesses is something that is constantly in flux. And as marketers try desparately to keep up with the latest tactics and strategies, it’s important to remember that many of the older strategies still have a lot of life left. A recent study from BlueHornet shows that  Continue Reading »

In the modern age, everyone uses email. Or at least, you would be hard pressed to find someone who didn’t however, just because we all use email doesn’t mean we all use email in the same way. A recent study from Yahoo examined how different age groups and genders used email and that data can  Continue Reading »

Email marketing is inexpensive and effective way for marketers to keep customers informed about a business or organization. Getting people to sign up for the email is only half the battle. Consumers get a lot of email messages, so getting people to open an email, read the entire contents, and click on the links is  Continue Reading »

The internet has given marketers a lot of great tools to use when trying to reach and engage with current customers. Depending on the demographic, marketers can try to connect with consumers through social media, mobile and SMS marketing, display ads and more. However, a recent study from MarketingSherpa suggests that email marketing is the  Continue Reading »

When business owners and marketers talk about email marketing, they normally think of email newsletters and coupons to customers. However, thinking this way can lead to missed opportunities. Retailers often send their customers automated emails for a variety of purposes. Recent research has shown that these triggered emails get a lot of attention from consumers.  Continue Reading »

There’s an old saying that the more things change, the more they stay the same. This is definitely the situation when it comes to email marketing and changes to the internet. Email marketing was one of the earliest tactics used to reach people on the internet, and despite all that changed since then, it remains  Continue Reading »

When most email marketers create their unsubscribe page, it’s usually treated as an afterthought. This is understandable since the unsubscribe page is often the final step of an unsuccessful campaign, as opposed to the landing page, which is often the final step of a successful campaign. However, marketers should think of the unsubscribe page as  Continue Reading »