SEO Terms – Cache

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

There are many types of cache memory, but in SEO the term refers to the way search engines “memorize” or “take a picture” of web pages, allowing you to quickly navigate to the cached version of a page. The search engine (such as Google, Yahoo, etc) also stores graphics, sound, and URLs of each page. The cached version of a page is helpful when you’re trying to go to a website that is temporarily unavailable or clogged with high traffic and it’s very slow. You can also sometimes view the cached versions of subscription-only pages. You can find the cached version of a page on the Search Engine Results Page (SERP), usually located to the right of each link. Click on the word “Cached” and it will bring up the cached version of the page. There will be a banner or note across the top indicating that it is the cached version of the page, and that it may not be the most current version of the page.

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