Body copy is the main written text content of a web page, usually provided by a copywriter. Body copy is important in SEO/SERP rankings. If you want good rankings, you need good body copy. Body copy is also the main article or textual content in magazines and books. The term “body copy” refers only to the content text and does not include images, graphics, navigation, or code. Also known as a web spider, web scutter bot or web robot.