ReturnPath Study Shows Keys to Most Effective Trends in Email Marketing

From the moment you press send on an email marketing campaign, email servers are measuring and tracking a wide range of factors to determine whether or not an email gets delivered. ReturnPath recently released its third annual report on email deliverability. The report had several interesting takeaways about how to make email marketing more effective. The third annual “The Hidden Metrics of Email Deliverability” report provides sector-specific results for email marketing metrics including read rate, reply rate, forward rate, and … Continue reading

Posted on by Peter Roesler Category: Email, Marketing Research, Marketing Tips and Tricks

Study Shows Lack of Consumer Trust May Be Delaying Online Purchases

A common problem that new businesses run into online is that often, an online ad campaign may generate a lot of traffic, but not lead to any sales. This can be particularly frustrating and confusing for business owners, who can’t understand why a good product is gaining a lot of attention but no sales. A recent study suggests that a lack of consumer confidence in a brand may be delaying people from buying or getting them to shop somewhere else. … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Starting July 2018 Google Chrome to Mark All HTTP Pages as “Not Secure”

For good reason, consumers are becoming increasingly concerned about the security of the websites they visit. Even honest website owners with good intentions can be a risk to their visitors if the site’s security is compromised. As part of their ongoing efforts to encourage best practices among website owners, Google has announced that Google Chrome will mark all non-HTTPS pages as “Not Secure” starting in July 2018. After years of beating around the bush, Google has decided to make their … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Announces Plan to Add More Diverse Viewpoints in Snippets

We’re barely passed the first month of the new year and we’re already seeing major changes to the Google platform. Thanks to its powerful search algorithm, Google has become the go-to place for answers. However, the company became a lightning rod for criticism last year when people manipulated the system so Google would give fringe answers to basic questions. Google tweaked their algorithm last year to address this issue, but now they’ve unveiled a new tactic: adding more snippets. Essentially, … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News

Facebook Clarifies Guidelines and Penalties Related to Branded Content Tool

Authenticity is a big factor in marketing and advertising, even more so in the age of the internet. With so many ways to create and share content through social media, it’s a continuous battle to ensure that business owners or marketers aren’t trying to trick consumers about the source of their content. To this end, Facebook has recently changed its guidelines for how marketers use the Branded Content Tool in the ad creator. In some ways, the term “Branded Content” … Continue reading

Posted on by Peter Roesler Category: Facebook, Internet Marketing, Marketing Research, Pay Per Click

NRF Study Shows Which Business Strategies and Tactics Matter Most to Consumers

As business owner and marketers plan their strategies for 2018, there are a lot of choices for marketing strategies and tactics. However, since marketing budgets are limited, it’s sometimes hard to choose which methods to use and which to avoid. A recent report from the National Retail Federation provides useful insights into what matters most to consumers and which tactics are the most effective. The recently released its quarterly Consumer View report. The report gauges consumer behavior and shopping trends … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Facebook Announces Changes that Will Hurt Engagement for Most Business Pages

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Just like most people, Facebook has started 2018 with resolutions for the new year. Facebook’s annual goals are usually to make the platform more useful to advertisers and to increase engagement. However, things will be different this year, as Mark Zuckerberg has announced plans to drastically change the News Feed algorithm for Facebook in ways that will make it harder for business owners and content publishers to spread their target audience. The news came from a series of posts Zuckerberg … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

83% of Consumers Search for Free Shipping When Shopping Online

Retailers often go all out when it comes to the holidays, making an extra effort to offer the best prices and delivery options. While prices normally return to normal after the new year, consumer expectations may be changed forever. A recent study found that this is the case for shipping and delivery options. An Arvato survey found that delivery speed and cost are critical factors in convincing consumer to make a purchase. Original research by Arvato based on a survey … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research

Facebook to Start Page-Level Demotions for Chronic Engagement Bait Use

With millions of new posts being created every hour, it’s difficult for businesses to create Facebook content that gets noticed and engaged with by readers. It’s not uncommon for marketers to try to use tricks to boost their engagement, but this is something Facebook has always fought against. In their latest algorithm change, Facebook will start to penalize pages that use “engagement bait” tactics to increase likes and shares. Engagement bait can take many forms, but the most common form … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Google Ads Lets Businesses Target Their Customers Using Email, Phone or Address Data

Generally speaking, Google Ads works by using the browsing data from consumers to determine who should see which pieces of advertising. This can be done by using the consumer profile to find a target audience or by retargeting people who have already visited a website. Google recently announced new plan where marketers can directly add phone numbers and addresses to their target audience. Many businesses have a huge amounts of customer data that doesn’t come directly from their website. Starting … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Pay Per Click