Survey Shows Data Scandal is Not the Beginning of the End for Facebook

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As anyone who has been slightly paying attention to the news over the past month knows, Facebook has been in a lot hot water over a data scandal. With so much pressure and negative attention, there are some who say that this could mean the end of Facebook as droves of people leave the site. This isn’t the first time marketers have heard this doom and gloom scenario for Facebook, but is this time different? The short answer is “no”, … Continue reading

Posted on by Peter Roesler Category: Facebook, Uncategorized

Hootsuite Study Shows Best Times for Social Media Posts

As access to the internet increases, so does the competition for consumer focus on social media. At any given moment, there are hundreds or thousands of posts waiting in the wings to be shown to users on Facebook, Twitter and other social platforms. To be heard through the noise, it helps if marketers post their content at the optimal times. Hootsuite recently released a report that examined the best times to post on various social media platforms. To create their … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Google Assistant Now Offers Local Services Suggestions

Virtual assistants are becoming more popular with consumers, and the technology is affecting the way people search for things online. Just as Google was one of the first to integrate speech recognition into search, they are taking steps to integrate their virtual assistant into their services. Starting now, Google Assistant will provide local services suggestions for things like plumbers and electricians. When consumers use their Google Assistant on Android phones, Google’s iOS Assistant app and smart devices like Home, they … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Google Drops “Mobile-Friendly” Label; Plans New Penalties for “Intrusive Interstitials”

For more than a year, Google has been increasing its focus on providing satisfying mobile experiences for people who are searching from a smartphone or tablet. They launched a new algorithm that rewarded mobile friendly pages and even included a label for on mobile search results for mobile friendly pages. Google isn’t backing away from this push toward mobile. They recently announced several major changes to mobile SEO. First, Google plans to drop the “mobile-friendly” label from search results. However, … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Study Shows 74% of US Small Business Don’t Have E-Commerce

The internet has become such a ubiquitous part of everyday life, that people expect to find websites for just about anything. That’s why most business owners are aware that a web presence of some sort is needed to help attract potential customers. However, new research shows that majority of small businesses in the U.S. lack an e-commerce website where customers can buy items online. According to SurePayroll’s latest Small Business Scorecard, just over a quarter (26 percent) of small businesses … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Facebook to Expand Instant Articles to All Publishers in April

As more people turn to the internet as their primary source for news and information, content has become more important than ever for driving traffic and keeping visitors interested. Realizing that cat pictures are no longer the future of the internet, Facebook will soon expand access its new content publishing tool. Once available to a few select publishers, Facebook will open up its Instant Articles feature to everyone in April. The social media giant made the announcement yesterday as part … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Google Updates Google My Business App for Marketers

Google is a very large company and has a wide array of services that are useful for businesses and consumers. While some get used more than others, almost every business should have a Google My Business account. The service for providing information about a business to consumers also helps improve a company’s presence on Google Maps. Google has announced updates to the Google My Business app to make it easier for business owners to manage their profiles on the go. … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Twitter Expands Off-Twitter Audience Targeting to All Advertisers

One of the benefits of using social media for paid advertising is that social networks have a tremendous amount of data on what their users like and engage with. Properly leveraged, that data can lead to far more effective and targeted advertising campaigns than were previously possible using traditional methods. Facebook was the first to take this usefulness to the next level by using their advertising data to place ads on sites and apps other than Facebook. Now, Twitter is … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Study Shows that Personalization Can Dramatically Improve Email Open Rates

Every day, people open their email inboxes to find dozens or hundreds of messages from marketers and advertisers who want their attention. Many think that such an overused tactic could hardly be effective, but research shows that email marketing remains one of the most valuable forms of internet marketing around. This is because while there are many email marketing messages that are done wrong and get no attention, the ones that resonate with consumers produce fantastic results. The problem is … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Facebook Tests New Native Signup Flow Feature for Mobile Forms

Information is the lifeblood of internet marketing. Business owners want to use their social media and websites to gather information like phone numbers, emails and home addresses of potential customers. Unfortunately, getting people to fill out forms on mobile devices can be challenging. Facebook is testing a new autofill feature that can help business owners get more forms filled out by mobile consumers. Facebook has a lot of information on people and they are testing a new native signup flow … Continue reading

Posted on by Peter Roesler Category: Uncategorized