Facebook, Instagram and Twitter Announce Major Changes for 3rd Party App Use

One of the issues that prevents business owners of taking advantage of social media marketing is the significant amount of time it takes to maintain a consistent social media presence. This is why many companies use third party systems that let them post to multiple accounts at once or schedule such posts in advance. However, to curb abuse of social media to spread misinformation, Facebook, Instagram and Twitter all recently announced changes to their platform that will affect businesses who … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Social Media, Twitter

Twitter’s New Character Limit Creates Opportunities for Marketers

When Twitter first started over a decade ago, the team decided to limit Tweets to 140 characters, since that mirrored the limit of most text messaging systems at the time. The character limit became a defining feature of Twitter, but it also held the platform back. After years of trying, Twitter has finally introduced longer Tweets in an attempt to increase its market share. Twitter has often been criticized for their character limit because it was often an entry barrier … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Social Media, Twitter

Twitter Expands New Features To Fight Online Abuse on Platform

When people are asked to name the most popular social media network, Twitter is often second only to Facebook in the minds of consumers. However, Twitter’s popularity has come at a price. On a platform where anyone can talk to anyone, Twitter executives have struggled to tackle abusive behaviour from members. Twitter recently announced new changes that will hopefully curb online abuse on the platform. Unlike Facebook, where each user has multiple privacy options for who can send them messages, … Continue reading

Posted on by Peter Roesler Category: In the News, Social Media, Twitter

Twitter and Vine Announces More Game-Changing Features

Since becoming a publicly traded company, Twitter has made great strides in making the platform more accessible to business owners and marketers. As was discussed in a recent article on this site, consumers have pushed back against some of the proposed changes, like changing the character limit. This means Twitter has had to become inventive on ways to improve the platform without changing the core of what makes Twitter fun for consumers. To that end, Twitter has announced a few … Continue reading

Posted on by Peter Roesler Category: In the News, Social Media, Twitter

Twitter To Change What Counts Toward 140 Character Limit

There are several challenges to using Twitter for marketing but the biggest reason is easy to see. It’s difficult to say anything meaningful about a product or company when limited to 140 characters. This is a limitation that even Twitter is aware of, and they had planned to change things. But due to largely negative response to the very suggestion of changing the character limit, Twitter had to scrap a plan to increase the character limit of posts. Twitter is … Continue reading

Posted on by Peter Roesler Category: In the News, Social Media, Twitter

Twitter to End “Buy” Button and Facebook to Shutter FBX

Most talk of about changes to social media networks involve the launch of new products and new feature. However, recent reports about the world largest social media networks have been about features that are going to be removed. Facebook has announced the sunset of the FBX desktop targeting tool. And according to unconfirmed reports, Twitter may soon be disbanding the “Buy” button. To start with the bad (or worse) news for business owners and marketers, a report from Buzzfeed suggests … Continue reading

Posted on by Peter Roesler Category: Facebook, Internet Marketing, Social Media, Twitter

Data Shows People Are Willing To Pay More After Positive Social Media Interaction

For good or bad, the internet and social media have made it easier for people to communicate directly with businesses and brands. While it can be annoying when small issues turn into major social media crises, the ability engage with consumers gives businesses a chance to create positive experiences with their customers. Creating positive customer service experiences is more than just a buzz phrase. Good customer service is essential for creating return customers and building a positive brand perception. But … Continue reading

Posted on by Peter Roesler Category: Marketing Tips and Tricks, Reputation Management, Social Media, Twitter

Twitter Officially Launches “Buy Now” Button for Tweets

For many years, the holy grail of social media marketing has been the ability to sell products directly from a social media platform without . This sort of feature is only now being introduced on platforms like Pinterest with limitations on what retailers can sell items from their Pins. Just in time for the holidays, Twitter is also rolling out a similar feature. Last week, Twitter announced they would allow online retailers who use certain shopping platforms to use a … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Social Media, Twitter

Twitter Expands Ad Functionality to Just About Everywhere

Social media is a powerful tool that marketers can use to connect with customers, fans and target audiences. Social media has become so big in America it’s easy to see how useful it is for reaching local audiences. However, it’s sometimes easy to underestimate the power of social media networks, like Twitter, for reaching international audiences. Twitter has expanded its ad network, and now its ads are available pretty much anywhere in the world. In the time since it became … Continue reading

Posted on by Peter Roesler Category: In the News, Mobile Marketing, Pay Per Click, Social Media, Twitter

Twitter Removes 140 Character Limit for Direct Messages

Though smaller than Facebook, Twitter remains a powerful platform for social media marketing and advertising products to consumers. One of the major challenges for business owners who want to use Twitter is the platform’s 140 character limit for content. In an attempt to make the platform more useful to marketers, Twitter has removed the 140 character limit from Direct Messages. “While Twitter is largely a public experience, Direct Messages let you have private conversations about the memes, news, movements, and … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Tips and Tricks, Social Media, Twitter