Study Suggests Keyword Choice Predicts Click Activity

Most business owners and marketers know that keywords are important for SEO and internet marketing. People use keywords in search engines that relate to what they want to find, so aligning a website’s content with the best keywords for an industry makes sense. No one is spitting their coffee out over these great revelations, but the effect keywords is greater than marketers may think. According to researchers, the keywords most likely to perform well for PPC may not be the … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Search Engine Optimization, SEO Tips and Tricks

Google Kills Authorship – The End of an Era

This week marks the end of an era for the relationship between Google and content producers. Google announced it will end all functionality for Google Authorship. The writing had been on the wall for at least a month, when Google took author photos and Google Circle information out of search results on desktop and mobile. Even if the move was foreseeable, the news is still important. This article will briefly explain why Google killed it’s authorship program and what it … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Search Engine Optimization, SEO Tips and Tricks

Google Adds Guest Post Warning to Webmaster Guidelines

ljh images / Shutterstock.com

The practice of writing guest posts to boost SEO rankings has been under fire for some time. Earlier this year, Matt Cutts stated that Google could start targeting guest posts they felt were spammy in nature. This prediction has now become reality. Google recently updated their Webmaster Guideline to specifically mention low-quality guest posts as a source of penalty. With so many guest posts being written, it’s important to note what Google’s guidelines mean and what they don’t mean. Back … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Search Engine Optimization, SEO Tips and Tricks

Google Announces SEO Boost for HTTPS-Enabled Sites

The past few years have been a worrisome time for people concerned about internet security. Governments, companies and cyber criminals have gone to extremes to get information on everyday people based on their activities on the web. Consumers are often helpless because many sites don’t use adequate security measures. Google has made an announcement that will encourage more website owners to adopt up-to-date security features. Google said will give an SEO boost to websites that use HTTPS. Adding an encryption … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Search Engine Optimization, SEO Tips and Tricks

8 Tips to Make Your Blog SEO Friendly

When creating a blog for a business, the most important factor is the quality of the content. Semantic search algorithms can tell the difference between good content and keyword stuffing. And even if poor content manages to rank high in search results, if the content reflects poorly on the business, there’s no net benefit. Though quality is the most important factor, there are still a lot of ways that marketers and business owners can format their quality to gain the … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Search Engine Optimization, SEO Tips and Tricks

Google Removes Author Photo from Search Results

Since 2011, bloggers and content creators have enhanced their profile in search engine results by having their image and info on their Google+ circles show on search results. All of that came to an abrupt end last week when Google announced they will be removing of your photos and view counts from both the desktop and mobile search result pages. This article will address what is known about the change and what the possible the effects will be for internet … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, In the News, Internet Marketing, Search Engine Optimization, SEO Tips and Tricks

Google Takes the Mystery Out of AdWords Quality Score

People often think of pay per click ads as simply a matter of money, where the more they pay, the more people will see the ad. While this is true in a general sense for Google Adwords, internet marketers should know that there are other factors that go into play when Google decides what ads get shown to whom. It has been known for a while that Google takes the quality of ads into consideration, but it was unknown to … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization, SEO Tips and Tricks

How Multiple Links on the Same Page Affect SEO

A long-running debate among SEO experts was resolved (somewhat) by a statements made by Google’s Matt Cutts in a recent video posting. When there are multiple links to the same target on one web page, there was disagreement on how PageRank would flow in these cases and would Google track the anchor texts. In the grand SEO scheme of things, these are relatively minor issues, but getting the answer does help marketers better understand SEO. This post will explain what … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Search Engine Optimization, SEO Tips and Tricks

4 Tips for Better Link-Building Strategies

As was discussed in another article on this site, there will come a day when backlinks aren’t a part of the algorithm that search engines use (or they have diminished significance), but that day isn’t in the near future. For now, building genuine links is the best way a website can increase their SEO visibility. There are no tricks for building quality links, because any trick will be noticed by Google eventually and will become the source of a penalty. … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization, SEO Tips and Tricks

Why Content and Function, Not Backlinks Are the Future of SEO

One reason that businesses should do a periodic SEO review is that the landscape is always changing. For example, early search engines focused primarily on keywords, then, Google introduced the idea of measuring backlinks. Now, there’s evidence that backlinks and keywords will become less important for SEO as content and functionality become the most important metrics. This post will discuss some recent comments about backlinks Google made and what they mean for the future of SEO. In a recent video, … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, Search Engine Optimization, SEO Tips and Tricks