Google Launches New Video Ad Format that Doesn’t Require YouTube

For many years, one of the main vehicles for spreading video ads online was YouTube. This worked well because of the size of YouTube’s audience, but it’s not perfect. To help increase the reach of their video ads, Google has announced a new format that will place video ads on variety of different sites and platforms other than YouTube. Google’s new Outstream Ad format will operate on mobile devices across Google video partner mobile sites and apps. This will be … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Pay Per Click, Videos

Google Opens New AMP Stories Mobile Format to All Users

Mobile devices and the mobile internet in general have greatly increased consumer’s access to websites. However, because of their small screen and relatively slower computing speeds, the web experience for mobile users is often diminished in order to ensure that pages load quickly and that visual elements that won’t work on mobile devices aren’t displayed. Google hopes to change that with their new AMP story format which provides content publishers with a mobile-focused format for delivering news and information as … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Mobile Marketing

Google Launches New Tools to Rank Mobile Speed and Show Costs of Slow Sites

Having a fast-loading site is important any website, whether it’s being viewed on a desktop or a mobile device. Just as it was important for website owners to specifically take mobile device into account when designing their site, it’s necessary to consider the speed of a site on mobile devices. For a variety of reasons, a site that loads quickly on desktops can be unacceptably slow on smartphones and tablets. To help website owners ensure their mobile speeds are up … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing

More In-Store Retailers Turn to Mobile Marketing and Social Media to Boost Sales

For a long time, many small and local businesses considered their main technology challenge to be getting a website created. However, with so many businesses with websites, and increased competition from online rivals, business owners have embraced new technology to help their businesses succeed. A new report from RetailMeNot suggests that business owners will increasingly use mobile marketing and social media marketing to expand their in-store businesses in the near future. RetailMeNot recently released a new study titled “How Retailers … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Mobile Marketing

95% of Consumers Have Mobile Devices in Hand While Watching TV

Mobile devices have become an extremely important part of everyday life for Americans and many people around the world. Most people are unlikely to be away from their mobile devices for more than an hour, and they check them constantly throughout the the day. A recent study from Facebook shows that even the time people spend with their TV screens is being shared with their mobile devices. An in-home eye-tracking study Facebook IQ commissioned in the US revealed that 94 … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Research, Mobile Marketing, Social Media

Google to Bring News Feed Feature to Google App and Chrome Browser

Many people may not remember that over five years ago, Google had an iGoogle service that gave viewers snippets of news clips and the like on their personalized Google home page. The iGoogle service met its end in 2012, where it was replaced by the Google Now app for mobile. Now, Google is retiring the Google Now name and bringing back some of the old iGoogle features to create a personalized news feed for users of the Google App. The … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing

Facebook Messenger Ads Now Available for Marketers Globally

Facebook has billions of users around the world, and knows a great deal about their likes and interests. This makes the platform incredibly useful for business owners and marketers. Facebook advertising is becoming even more diverse as the company will now allow business to advertise on Facebook’s popular Messenger app. Users will see the new Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen … Continue reading

Posted on by Peter Roesler Category: Facebook, Mobile Marketing, Social Media

75% of Mobile Millennial Consumers Now Watch Videos in Vertical Mode

Mobile devices have greatly changed the way people communicate, interact and purchase the things consumers need on a daily basis. For this reason, it’s important for business owners to use the most effective tactics in trying to reach and persuade mobile consumers. While it’s no surprise that videos are important to mobile marketing, a new report shows how important optimizing video content is for mobile users. Getting the optimization correct for online video is important. Just as you wouldn’t show … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Google Announces Plan to Use Credit Card Data to Measure Ad Effectiveness Offline

One of the hardest things to do in online marketing is showing the effect online content has on in-store sales. This problems is faced by all forms of advertising. Customer rarely go to a business and tell the business owner they are shopping for items they saw on a television commercial during the second ad break for CSI: Miami. This is why advertisers and marketers have had to use proxies like clicks to the website, circulation numbers and other kinds … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Mobile Marketing, Pay Per Click

New Study Shows Marketers How to Create More Engaging Loyalty Programs

In an increasingly competitive and global marketplace, keeping customers happy and turning them into return shoppers is essential to the success of most businesses. As has been shown by several recent studies, loyalty programs are an effective way to build a stronger rapport with customers. However, not all loyalty programs are created equally, a recent study shows that loyalty programs with mobile functionality outperform their non-mobile counterparts. A recent study from 3Cinteractive focused on the way consumers engage with loyalty … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks, Mobile Marketing