NRF Study Shows Which Business Strategies and Tactics Matter Most to Consumers

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As business owner and marketers plan their strategies for 2018, there are a lot of choices for marketing strategies and tactics. However, since marketing budgets are limited, it’s sometimes hard to choose which methods to use and which to avoid. A recent report from the National Retail Federation provides useful insights into what matters most to consumers and which tactics are the most effective. The recently released its quarterly Consumer View report. The report gauges consumer behavior and shopping trends … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

83% of Consumers Search for Free Shipping When Shopping Online

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Retailers often go all out when it comes to the holidays, making an extra effort to offer the best prices and delivery options. While prices normally return to normal after the new year, consumer expectations may be changed forever. A recent study found that this is the case for shipping and delivery options. An Arvato survey found that delivery speed and cost are critical factors in convincing consumer to make a purchase. Original research by Arvato based on a survey … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research

Twitter’s New Character Limit Creates Opportunities for Marketers

When Twitter first started over a decade ago, the team decided to limit Tweets to 140 characters, since that mirrored the limit of most text messaging systems at the time. The character limit became a defining feature of Twitter, but it also held the platform back. After years of trying, Twitter has finally introduced longer Tweets in an attempt to increase its market share. Twitter has often been criticized for their character limit because it was often an entry barrier … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Social Media, Twitter

Facebook and Google Add New Ad Features in Time for the Holidays

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As business owners and advertisers plan their holiday marketing campaigns, online platforms that sell advertising are offering new tools and features to help business owners reach consumers. Both Google and Facebook announced new ad features, just in time to help business owners this holiday season. After being tested for about a year, Google is making their Shopping Showcase ads available to more advertisers. The feature was first tested in 2016 and throughout most of the year. It is now a … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, In the News, Internet Marketing, Pay Per Click

Online Marketing has Become the Final Frontier for Grocery Retailers

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While the internet and ecommerce have dominated and changed many industries, there are some sectors that have proved harder to break into. However, even in some of these areas, online marketing and sales are starting to make an impact. A recent study focused on the changes happening among grocery retailers and how online marketing has become the final frontier for these stores. PowerReviews recently research paper titled, “Beyond the Supermarket Shelves: How consumers are navigating the grocery shopping experience online … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

Google Adds New Tool to Edit Business Listings from Search Results Page

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SEO is important for every business, but it has become vital for the modern, local small business. A recent survey found that more than 80 percent of consumers search the web to find local information. This makes it important for business to have their online information correct. Google has recently introduced changes to Google My Business to make it easier for business owners to edit their information. Google My Business is the business listing service many local business owners use … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing

Study Finds Coupons Are the Most Important Deciding Factor for Many Shoppers

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It’s September, which means it’s time for business owners and marketers to start planning their holiday marketing plans. While it’s important to have the best products that customers want, this matters less in the age of online shopping since there is probably another online vendor selling the same thing. A recent survey by Valassis examined what matters the most to modern shoppers and how businesses can adjust their tactics accordingly. In a survey of 8,550 consumers, Valassis found that shoppers … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

More In-Store Retailers Turn to Mobile Marketing and Social Media to Boost Sales

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For a long time, many small and local businesses considered their main technology challenge to be getting a website created. However, with so many businesses with websites, and increased competition from online rivals, business owners have embraced new technology to help their businesses succeed. A new report from RetailMeNot suggests that business owners will increasingly use mobile marketing and social media marketing to expand their in-store businesses in the near future. RetailMeNot recently released a new study titled “How Retailers … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Mobile Marketing

75% of Mobile Millennial Consumers Now Watch Videos in Vertical Mode

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Mobile devices have greatly changed the way people communicate, interact and purchase the things consumers need on a daily basis. For this reason, it’s important for business owners to use the most effective tactics in trying to reach and persuade mobile consumers. While it’s no surprise that videos are important to mobile marketing, a new report shows how important optimizing video content is for mobile users. Getting the optimization correct for online video is important. Just as you wouldn’t show … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Study Finds that User Generated Content Positively Influences Most Online Shoppers

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One of the greatest challenges of any form of marketing is coming up with new and compelling content for a target audience. This is an even larger problem for online marketing. The fast-pace nature of the internet requires a constant stream of new content from business owners and marketers. One way to reduce the burden on content creation is to allow fans to create the content for you. A recent report shows that many consumers, especially younger adults, are greatly … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media