Facebook, Instagram and Twitter Announce Major Changes for 3rd Party App Use

One of the issues that prevents business owners of taking advantage of social media marketing is the significant amount of time it takes to maintain a consistent social media presence. This is why many companies use third party systems that let them post to multiple accounts at once or schedule such posts in advance. However, to curb abuse of social media to spread misinformation, Facebook, Instagram and Twitter all recently announced changes to their platform that will affect businesses who … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Social Media, Twitter

Study Shows Lack of Consumer Trust May Be Delaying Online Purchases

A common problem that new businesses run into online is that often, an online ad campaign may generate a lot of traffic, but not lead to any sales. This can be particularly frustrating and confusing for business owners, who can’t understand why a good product is gaining a lot of attention but no sales. A recent study suggests that a lack of consumer confidence in a brand may be delaying people from buying or getting them to shop somewhere else. … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Facebook Clarifies Guidelines and Penalties Related to Branded Content Tool

Authenticity is a big factor in marketing and advertising, even more so in the age of the internet. With so many ways to create and share content through social media, it’s a continuous battle to ensure that business owners or marketers aren’t trying to trick consumers about the source of their content. To this end, Facebook has recently changed its guidelines for how marketers use the Branded Content Tool in the ad creator. In some ways, the term “Branded Content” … Continue reading

Posted on by Peter Roesler Category: Facebook, Internet Marketing, Marketing Research, Pay Per Click

NRF Study Shows Which Business Strategies and Tactics Matter Most to Consumers

As business owner and marketers plan their strategies for 2018, there are a lot of choices for marketing strategies and tactics. However, since marketing budgets are limited, it’s sometimes hard to choose which methods to use and which to avoid. A recent report from the National Retail Federation provides useful insights into what matters most to consumers and which tactics are the most effective. The recently released its quarterly Consumer View report. The report gauges consumer behavior and shopping trends … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

83% of Consumers Search for Free Shipping When Shopping Online

Retailers often go all out when it comes to the holidays, making an extra effort to offer the best prices and delivery options. While prices normally return to normal after the new year, consumer expectations may be changed forever. A recent study found that this is the case for shipping and delivery options. An Arvato survey found that delivery speed and cost are critical factors in convincing consumer to make a purchase. Original research by Arvato based on a survey … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research

Twitter’s New Character Limit Creates Opportunities for Marketers

When Twitter first started over a decade ago, the team decided to limit Tweets to 140 characters, since that mirrored the limit of most text messaging systems at the time. The character limit became a defining feature of Twitter, but it also held the platform back. After years of trying, Twitter has finally introduced longer Tweets in an attempt to increase its market share. Twitter has often been criticized for their character limit because it was often an entry barrier … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Social Media, Twitter

Facebook and Google Add New Ad Features in Time for the Holidays

As business owners and advertisers plan their holiday marketing campaigns, online platforms that sell advertising are offering new tools and features to help business owners reach consumers. Both Google and Facebook announced new ad features, just in time to help business owners this holiday season. After being tested for about a year, Google is making their Shopping Showcase ads available to more advertisers. The feature was first tested in 2016 and throughout most of the year. It is now a … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, In the News, Internet Marketing, Pay Per Click

Online Marketing has Become the Final Frontier for Grocery Retailers

While the internet and ecommerce have dominated and changed many industries, there are some sectors that have proved harder to break into. However, even in some of these areas, online marketing and sales are starting to make an impact. A recent study focused on the changes happening among grocery retailers and how online marketing has become the final frontier for these stores. PowerReviews recently research paper titled, “Beyond the Supermarket Shelves: How consumers are navigating the grocery shopping experience online … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

Google Adds New Tool to Edit Business Listings from Search Results Page

SEO is important for every business, but it has become vital for the modern, local small business. A recent survey found that more than 80 percent of consumers search the web to find local information. This makes it important for business to have their online information correct. Google has recently introduced changes to Google My Business to make it easier for business owners to edit their information. Google My Business is the business listing service many local business owners use … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing

Study Finds Coupons Are the Most Important Deciding Factor for Many Shoppers

It’s September, which means it’s time for business owners and marketers to start planning their holiday marketing plans. While it’s important to have the best products that customers want, this matters less in the age of online shopping since there is probably another online vendor selling the same thing. A recent survey by Valassis examined what matters the most to modern shoppers and how businesses can adjust their tactics accordingly. In a survey of 8,550 consumers, Valassis found that shoppers … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research