Google Confirms Recent Algorithm Update That Hurt Some Sites’ Rankings

Many website owners pay close attention to their site’s movement on search engine results pages. For many business owners, the viability of their sites depends on them being visible in search and receiving a large amount of traffic. Anyone who has noticed a recent change in their Google SEO rankings, there’s good news and bad news. Google recently confirmed that they made a change to the core search algorithm, but there’s little site owners can do to address any SEO … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Opens New AMP Stories Mobile Format to All Users

Mobile devices and the mobile internet in general have greatly increased consumer’s access to websites. However, because of their small screen and relatively slower computing speeds, the web experience for mobile users is often diminished in order to ensure that pages load quickly and that visual elements that won’t work on mobile devices aren’t displayed. Google hopes to change that with their new AMP story format which provides content publishers with a mobile-focused format for delivering news and information as … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Mobile Marketing

Google Launches New Tools to Rank Mobile Speed and Show Costs of Slow Sites

Having a fast-loading site is important any website, whether it’s being viewed on a desktop or a mobile device. Just as it was important for website owners to specifically take mobile device into account when designing their site, it’s necessary to consider the speed of a site on mobile devices. For a variety of reasons, a site that loads quickly on desktops can be unacceptably slow on smartphones and tablets. To help website owners ensure their mobile speeds are up … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing

Starting July 2018 Google Chrome to Mark All HTTP Pages as “Not Secure”

For good reason, consumers are becoming increasingly concerned about the security of the websites they visit. Even honest website owners with good intentions can be a risk to their visitors if the site’s security is compromised. As part of their ongoing efforts to encourage best practices among website owners, Google has announced that Google Chrome will mark all non-HTTPS pages as “Not Secure” starting in July 2018. After years of beating around the bush, Google has decided to make their … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Announces Plan to Add More Diverse Viewpoints in Snippets

We’re barely passed the first month of the new year and we’re already seeing major changes to the Google platform. Thanks to its powerful search algorithm, Google has become the go-to place for answers. However, the company became a lightning rod for criticism last year when people manipulated the system so Google would give fringe answers to basic questions. Google tweaked their algorithm last year to address this issue, but now they’ve unveiled a new tactic: adding more snippets. Essentially, … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News

Google Ads Lets Businesses Target Their Customers Using Email, Phone or Address Data

Generally speaking, Google Ads works by using the browsing data from consumers to determine who should see which pieces of advertising. This can be done by using the consumer profile to find a target audience or by retargeting people who have already visited a website. Google recently announced new plan where marketers can directly add phone numbers and addresses to their target audience. Many businesses have a huge amounts of customer data that doesn’t come directly from their website. Starting … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Pay Per Click

Google Confirms Planned Increase to SERP Snippet Length

Despite the many different forms of digital advertising and marketing available, most visits to a website still begin with an online search. With so many pages to choose from on any given search, it’s important to make the most of the little bit of information that will be shown on the search results page to capture the attention of searcher. That task may get just a little easier, as Google has confirmed they will start lengthening search snippets. A snippet … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Expands Local Services Ads to 30 Cities

A couple of years ago, Google began testing a new ad format that helped businesses that provided local services find leads. These early efforts must have shown promise, as Google is now ready to expand the test. The original testing area was limited to a few cities, but now 17 cities can use the ads and Google plans to expand to 30 U.S. markets by the end of the year. Google’s Local Service Ads were designed to help businesses like … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Google Annouces Several New AdWords Formats to Boost Local Sales this Holiday

With a month left before Black Friday and the official start of the holiday shopping season, Google is rolling out some new AdWords features. The new tools mix mobile ads, Google Assistant and new ad formats to drive in-store traffic this Christmas. After a testing period that began last year, Google has officially launched their Showcase Shopping ads and made it available to more advertisers globally in 15 new countries. This ad format let brands attract customers with a collection … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Google Ends “First Click Free” Policy for Online Publishers

For a long time, a common paradigm for making money from a website was to create interesting content, post it for free on a website, then make money from the ads that ran on the site. While this model is still in use, it has become less lucrative over the years as competition among websites has increased and more online consumers use ad blocking extensions on their browser. To help online publishers, Google has announced several changes and new tools … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization