Google Ads Lets Businesses Target Their Customers Using Email, Phone or Address Data

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Generally speaking, Google Ads works by using the browsing data from consumers to determine who should see which pieces of advertising. This can be done by using the consumer profile to find a target audience or by retargeting people who have already visited a website. Google recently announced new plan where marketers can directly add phone numbers and addresses to their target audience. Many businesses have a huge amounts of customer data that doesn’t come directly from their website. Starting … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Pay Per Click

Google Confirms Planned Increase to SERP Snippet Length

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Despite the many different forms of digital advertising and marketing available, most visits to a website still begin with an online search. With so many pages to choose from on any given search, it’s important to make the most of the little bit of information that will be shown on the search results page to capture the attention of searcher. That task may get just a little easier, as Google has confirmed they will start lengthening search snippets. A snippet … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Expands Local Services Ads to 30 Cities

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A couple of years ago, Google began testing a new ad format that helped businesses that provided local services find leads. These early efforts must have shown promise, as Google is now ready to expand the test. The original testing area was limited to a few cities, but now 17 cities can use the ads and Google plans to expand to 30 U.S. markets by the end of the year. Google’s Local Service Ads were designed to help businesses like … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Google Annouces Several New AdWords Formats to Boost Local Sales this Holiday

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With a month left before Black Friday and the official start of the holiday shopping season, Google is rolling out some new AdWords features. The new tools mix mobile ads, Google Assistant and new ad formats to drive in-store traffic this Christmas. After a testing period that began last year, Google has officially launched their Showcase Shopping ads and made it available to more advertisers globally in 15 new countries. This ad format let brands attract customers with a collection … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Google Ends “First Click Free” Policy for Online Publishers

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For a long time, a common paradigm for making money from a website was to create interesting content, post it for free on a website, then make money from the ads that ran on the site. While this model is still in use, it has become less lucrative over the years as competition among websites has increased and more online consumers use ad blocking extensions on their browser. To help online publishers, Google has announced several changes and new tools … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Can Now Double Spend Daily Budgets for AdWords

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The ease and speed of online advertising can be a blessing and a curse. Online advertising platforms make it easy to spend a lot more money on ads than someone originally intended. This is why many advertisers and marketers use daily budgets to keep costs in line. Google AdWords users who use daily budgets will need to be more careful as Google will now allow advertisers to go over their daily budgets. The idea of letting AdWords users go over … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Google Adds New Tool to Edit Business Listings from Search Results Page

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SEO is important for every business, but it has become vital for the modern, local small business. A recent survey found that more than 80 percent of consumers search the web to find local information. This makes it important for business to have their online information correct. Google has recently introduced changes to Google My Business to make it easier for business owners to edit their information. Google My Business is the business listing service many local business owners use … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing

Google Will Label HTTP Sites with Forms as “Non-Secure” in October

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For a little over a year now, Google has been heavily pushing website to move to more secure HTTPS servers. Google has yet to go the route they went with mobile friendliness and create an entirely new ranking factor. However, they are making changes to Chrome that make it more important for websites to be on an HTTPS server. In this situation, Google is using the power and popularity of the Chrome Browser. As they first warned several months ago, … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

3 Recent Google Changes You May Have Missed This Week

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One of Google’s strengths is that the company is always adapting its products to fit the changing needs of consumers and business owners. However, with Google’s sheer number of products and services, along with all the changes Google is constantly making, it’s hard for people to stay up-to-date with the latest Google news. Here are three Google news tidbits from the past week that you may have missed. New Guidelines for Quality Raters To combat some of the negative issues … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, In the News, Marketing Research, Search Engine Optimization

Google to Bring News Feed Feature to Google App and Chrome Browser

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Many people may not remember that over five years ago, Google had an iGoogle service that gave viewers snippets of news clips and the like on their personalized Google home page. The iGoogle service met its end in 2012, where it was replaced by the Google Now app for mobile. Now, Google is retiring the Google Now name and bringing back some of the old iGoogle features to create a personalized news feed for users of the Google App. The … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing