Google’s Latest “Broad Algorithm Update” Is Still Rolling Out

If you’ve noticed a change in your website’s organic traffic over the past week you’re not crazy and you’re not alone. Google recently confirmed that a broad core algorithm update is rolling out and the effects of the changes are still just starting to hit some websites. As anyone who works with website SEO should know, Google sometimes like to make updates to their algorithm without making an announcements, while at other times, they scream it from the rooftops months … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes

From Map Listings to Image Searches, Google Adds New Tools to Help Marketers

Though other options exists, Google remains the premier tool for local businesses that are trying to succeed with online marketing. Whether this is by directing traffic to their site from search engines, serving as an analytics tool for website owners or giving directions to local customers, there are a lot of ways to use Google to help local businesses. To make the platform even more useful for business owners, Google recently announced some small changes to Image Search and Google … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes

Google Renames AdWords to Google Ads, Introduces New Ad Format

If you were one of the many people who used the phrase Google Ads as a catch all term for several Google ad products, you were actually ahead of the times. In an attempt to consolidate their branding and services, products like Google AdWords or DoubleClick will be rebranded. To go along with the new name, Google Ads is also introducing new ad formats specifically designed to help local businesses. Though much of the fundamentals of the services won’t change, … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

“Verified” Users Can Now Edit Parts of Google Knowledge Panels

One of Google’s most used features, much to the annoyance of many website owners who are denied clicks, are the Knowledge Panels. The cards appear as the “answer” when people type in a particular question or search term. For example, typing in “Smithsonian Museums” into search will give basic information about the various locations in the national museum with information provided by Wikipedia. Google is now making it easier for businesses and other users to update the panels created about … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, SEO Tips and Tricks

New Google Update will Allow Users to Opt Out of Certain Targeted Ads

For years, online advertisers have used consumer targeting to ensure their advertisements are shown to the right demographic. This has led to betters returns on investment for online advertising, and better ad experiences for consumers. However, due to growing concerns about the way data is used for online ads, Google is expanding some of its features that give consumers more control over the ads they are shown. While most consumers have experienced positive online ads, where the ads targeted to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Google My Business Adds New Posts Types to Engage Local Searchers

For many small businesses, getting their company to stand out during online searches is essential to attracting new business. One of the easiest ways to increase a businesses local search exposure is to have an up-to-date Google My Business listing. Besides launching a new Google My Business agency dashboard, Google has announced several new features that can help small business owners make the most of the Google My Business platform. Most businesses are familiar with using Google My Business to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Local Marketing

Google Maps Testing New Feature that May Help Local Marketers

Next to a website, one of the most valuable listings a local company can have online is with their Google My Business listing, which determines the information shown on the map in Google search results. When searching for things while travelling, many consumers will use Google Maps to learn about local shopping spots, eateries, attractions and more. Google is hoping to make Google Maps even more useful by testing some improved local search suggestion options. Last week, the Android Police … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Local Marketing

Google Announces New Programs to Tackle Online Scammers

There’s a clear difference between legitimate small business marketing and scammers. Most small business owners are inundated with phone calls, emails and website comments that are trying to sell them dubious SEO products or Google listing services. These kinds of scams take in millions of dollars a year, and Google has announced some new features to protect consumers and to tackle the problem of online scammers. There are a wide variety of online scams targeted toward business owners. They can … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Local Marketing

Google Will Make Parallel Tracking Mandatory for AdWords in October 2018

To many people, the internet is about speed, and any delay in page load speeds can be detrimental to an ad campaign. For many years, consumers were fairly forgiving of slower-loading mobile sites because of device power and mobile internet speeds, but in 2018, consumers expect more from mobile. A report cited by Google found that a one-second delay in mobile page load can decrease conversions up to 20 percent. Google recently announced some changes to AdWords to help deliver … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click, Search Engine Optimization

Google My Business Launches New Dashboard and Location Features for Agencies

As a business grows in size, it can create issues when trying to manage an online digital campaign. Most platforms are well-equipped to handle businesses with a few multiple locations, but things can get tricky when there are a lot of locations, even with Google. However, Google recently announced some changes to Google My Business to help local business owners and advertisers manage multiple locations. Google is introducing a revamped Google My Business API, with a new agency dashboard and … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Local Marketing