ReturnPath Study Shows Keys to Most Effective Trends in Email Marketing

From the moment you press send on an email marketing campaign, email servers are measuring and tracking a wide range of factors to determine whether or not an email gets delivered. ReturnPath recently released its third annual report on email deliverability. The report had several interesting takeaways about how to make email marketing more effective. The third annual “The Hidden Metrics of Email Deliverability” report provides sector-specific results for email marketing metrics including read rate, reply rate, forward rate, and … Continue reading

Posted on by Peter Roesler Category: Email, Marketing Research, Marketing Tips and Tricks

New Research Suggests Ways to Create Engaging Email Subject LInes

There has been a lot of data and articles that point to the fact the email marketing can be effective with online consumers, even as new marketing technology becomes available. One of the big challenges to creating an engaging email marketing campaign is the fact that marketers only have the short space of a subject line to grab the reader’s attention and to get them to open the email. New research suggests that when it comes to describing deals in … Continue reading

Posted on by Peter Roesler Category: Email, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Using “Choice” and “Choose” in Email Subject Lines Boosts Response Rates

As new technology and techniques for marketing are developed, it’s important for business owners to continually review their practices to make sure they’re getting the best investment for their marketing dollar. Though email marketing has been around for decades, research has shown that it remains one of the best values for marketers. Experian recently released their 2nd Quarter Email Benchmark Report, and it shows email marketing is growing and provides tips on improving click through rates. One of the benefits … Continue reading

Posted on by Peter Roesler Category: Email, In the News, Internet Marketing

98% of Consumers Have Made Purchase Due to Email Marketing

Technology and the way consumers use it interact with businesses is something that is constantly in flux. And as marketers try desparately to keep up with the latest tactics and strategies, it’s important to remember that many of the older strategies still have a lot of life left. A recent study from BlueHornet shows that email still has a lot of power for business owners. One of the most notable takeaways from the survey confirms that email marketing continues to … Continue reading

Posted on by Peter Roesler Category: Email, In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Yahoo Study Shows How Different Genders and Age Groups Use Email

In the modern age, everyone uses email. Or at least, you would be hard pressed to find someone who didn’t however, just because we all use email doesn’t mean we all use email in the same way. A recent study from Yahoo examined how different age groups and genders used email and that data can be very helpful to marketers. The Yahoo’s study, which was published in a journal by the World Wide Web Conference Committee,  is based on data … Continue reading

Posted on by Peter Roesler Category: Email, In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Study Suggests Less Content Better for Some Email Marketing Campaigns

Email marketing is inexpensive and effective way for marketers to keep customers informed about a business or organization. Getting people to sign up for the email is only half the battle. Consumers get a lot of email messages, so getting people to open an email, read the entire contents, and click on the links is an even greater challenge. A recent study from Constant Contact gives business owners and marketers some good tips on how to increase engagement with email … Continue reading

Posted on by Peter Roesler Category: Email, Marketing Research, Marketing Tips and Tricks

Email Marketing Is Most Preferred Communication Method for US Consumers

The internet has given marketers a lot of great tools to use when trying to reach and engage with current customers. Depending on the demographic, marketers can try to connect with consumers through social media, mobile and SMS marketing, display ads and more. However, a recent study from MarketingSherpa suggests that email marketing is the sharpest knife in the set when it comes to reaching current customers. Email marketing is the most preferred method for communicating with current customers. The … Continue reading

Posted on by Peter Roesler Category: Email, In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Are Triggered Emails Your Biggest Missed Opportunity?

When business owners and marketers talk about email marketing, they normally think of email newsletters and coupons to customers. However, thinking this way can lead to missed opportunities. Retailers often send their customers automated emails for a variety of purposes. Recent research has shown that these triggered emails get a lot of attention from consumers. A study from Epsilon found that though triggered emails only accounted for 3.9 percent of total email volume in the third quarter of 2014, they … Continue reading

Posted on by Peter Roesler Category: Email, In the News, Internet Marketing, Marketing Research

Why Buiness Owners Should Never Stop Using Email Marketing

There’s an old saying that the more things change, the more they stay the same. This is definitely the situation when it comes to email marketing and changes to the internet. Email marketing was one of the earliest tactics used to reach people on the internet, and despite all that changed since then, it remains one of the best ways for business owners to reach consumers and other professionals. This article will highlight some of the most recent research that … Continue reading

Posted on by Peter Roesler Category: Email, Internet Marketing, Marketing Research, Mobile Marketing

4 Tips for Creating an Unsubscribe Page that Makes Them Want to Stay

When most email marketers create their unsubscribe page, it’s usually treated as an afterthought. This is understandable since the unsubscribe page is often the final step of an unsuccessful campaign, as opposed to the landing page, which is often the final step of a successful campaign. However, marketers should think of the unsubscribe page as their last chance to bring wayward sheep back to the fold. Email marketing is one of the most effective internet marketing strategies, so it’s important … Continue reading

Posted on by Peter Roesler Category: Email, Internet Marketing, Marketing Tips and Tricks