About Peter Roesler

Peter Roesler president of Web Marketing Pros has 15 years experience in digital marketing.

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Peter Roesler

Google Launches New Video Ad Format that Doesn’t Require YouTube

For many years, one of the main vehicles for spreading video ads online was YouTube. This worked well because of the size of YouTube’s audience, but it’s not perfect. To help increase the reach of their video ads, Google has announced a new format that will place video ads on variety of different sites and platforms other than YouTube. Google’s new Outstream Ad format will operate on mobile devices across Google video partner mobile sites and apps. This will be … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Pay Per Click, Videos

Survey Shows Data Scandal is Not the Beginning of the End for Facebook

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As anyone who has been slightly paying attention to the news over the past month knows, Facebook has been in a lot hot water over a data scandal. With so much pressure and negative attention, there are some who say that this could mean the end of Facebook as droves of people leave the site. This isn’t the first time marketers have heard this doom and gloom scenario for Facebook, but is this time different? The short answer is “no”, … Continue reading

Posted on by Peter Roesler Category: Facebook, Uncategorized

Facebook, Instagram and Twitter Announce Major Changes for 3rd Party App Use

One of the issues that prevents business owners of taking advantage of social media marketing is the significant amount of time it takes to maintain a consistent social media presence. This is why many companies use third party systems that let them post to multiple accounts at once or schedule such posts in advance. However, to curb abuse of social media to spread misinformation, Facebook, Instagram and Twitter all recently announced changes to their platform that will affect businesses who … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Social Media, Twitter

Google to Begin Predominately Using Mobile-First Indexing

Over the past few years, Google has made a lot of changes to their algorithms to better reflect the current technology and consumer trends. Many of these updates have focused on mobile devices, which dramatically changed the way most people search for information and the way people decide which website they want to visit. Google recently announced they will be rolling out mobile-first indexing which may require some business owners to update their website. The best way to handle content … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Hootsuite Study Shows Best Times for Social Media Posts

As access to the internet increases, so does the competition for consumer focus on social media. At any given moment, there are hundreds or thousands of posts waiting in the wings to be shown to users on Facebook, Twitter and other social platforms. To be heard through the noise, it helps if marketers post their content at the optimal times. Hootsuite recently released a report that examined the best times to post on various social media platforms. To create their … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Google Confirms Recent Algorithm Update That Hurt Some Sites’ Rankings

Many website owners pay close attention to their site’s movement on search engine results pages. For many business owners, the viability of their sites depends on them being visible in search and receiving a large amount of traffic. Anyone who has noticed a recent change in their Google SEO rankings, there’s good news and bad news. Google recently confirmed that they made a change to the core search algorithm, but there’s little site owners can do to address any SEO … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Opens New AMP Stories Mobile Format to All Users

Mobile devices and the mobile internet in general have greatly increased consumer’s access to websites. However, because of their small screen and relatively slower computing speeds, the web experience for mobile users is often diminished in order to ensure that pages load quickly and that visual elements that won’t work on mobile devices aren’t displayed. Google hopes to change that with their new AMP story format which provides content publishers with a mobile-focused format for delivering news and information as … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Mobile Marketing

Google Launches New Tools to Rank Mobile Speed and Show Costs of Slow Sites

Having a fast-loading site is important any website, whether it’s being viewed on a desktop or a mobile device. Just as it was important for website owners to specifically take mobile device into account when designing their site, it’s necessary to consider the speed of a site on mobile devices. For a variety of reasons, a site that loads quickly on desktops can be unacceptably slow on smartphones and tablets. To help website owners ensure their mobile speeds are up … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing

ReturnPath Study Shows Keys to Most Effective Trends in Email Marketing

From the moment you press send on an email marketing campaign, email servers are measuring and tracking a wide range of factors to determine whether or not an email gets delivered. ReturnPath recently released its third annual report on email deliverability. The report had several interesting takeaways about how to make email marketing more effective. The third annual “The Hidden Metrics of Email Deliverability” report provides sector-specific results for email marketing metrics including read rate, reply rate, forward rate, and … Continue reading

Posted on by Peter Roesler Category: Email, Marketing Research, Marketing Tips and Tricks

Study Shows Lack of Consumer Trust May Be Delaying Online Purchases

A common problem that new businesses run into online is that often, an online ad campaign may generate a lot of traffic, but not lead to any sales. This can be particularly frustrating and confusing for business owners, who can’t understand why a good product is gaining a lot of attention but no sales. A recent study suggests that a lack of consumer confidence in a brand may be delaying people from buying or getting them to shop somewhere else. … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

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