SEO Terms – Black Hat SEO

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Black hat SEO is the term used to describe any unethical and dishonest optimization tactics that boost a website way up on a search engine’s SERPs rakings list. This means that a website constructed using 1 or more “black hat” techniques will come up higher on the search list than if it was constructed ethically. You can get fined, penalized, or even banned for using black hat SEO methods.
Once banned, it can be difficult to be reinstated from the SERPs rakings index on Google, Yahoo, MSN, Ask, or other search engines.


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