Best Practices For Optimizing Facebook Landing Pages

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

A recent survey found that increasing inbound traffic is the main goal of 65% of the business owners in the United States. Driving traffic to your website will require a multi-faceted approach. Using your presence on social media platforms like Facebook is a great way to increase the number of visitors your website receives. If you want to target your approach to generating leads with the help of Facebook, then creating unique landing pages is a great idea.

With these landing pages, you can provide Facebook users with in-depth information about a particular product/service. If you want to create great landing pages that actually convert, consider the best practices laid out in this article.

Make Sure the Content is Relevant

Luring Facebook users to your landing page under false pretenses can be disastrous. If you make a post about a new product you are releasing or with the promises of deep discounts on your services, your landing page needs to make good on these promises. One of the biggest mistakes you can make is sending Facebook followers to a landing page with content that isn’t relevant.

In most cases, this will lead to people getting frustrated and leaving your landing page quickly. This means you will not have the opportunity to turn them into customers. Rather than dealing with these problems, you need to target the content on your landing pages to coincide with the posts you make on Facebook promoting them.

A Simple Landing Page Design is Important

A cluttered design can drive consumers away from your website in droves. This same principle applies when designing new landing pages to use in your Facebook marketing campaigns. If a person is unable to find the information they need on a landing page because it is littered with images and text, they will probably leave quickly.

This is why you need to keep your landing page design as simple as possible. By minimizing the amount of clutter on these pages, you can provide visitors with useful information in an easy-to-digest manner.

Put Calls To Action Above The Fold

An effective landing page will usually include a well-written and detailed call to action. Some business owners make the mistake of putting this piece of their content at the end of the page text. If you want to make an impression on website visitors and move them to the next stage of your sales funnel, then you need to put your call to action near the top of the page.

An effective call to action will spell out in detail the actions you want the visitors to your landing pages to make. This can be things like contacting your business or taking advantage of a particular online sale. Allowing marketing professionals to write a compelling call to action can help you improve landing page conversion rates substantially.

Ready to put these landing page best practices to use? If so, Web Marketing Pros is here to lend a hand.

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