Best Practices For Following Up With Online Sales Leads

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Most businesses cite lead generation as an ongoing challenge. Using the power of great content and social media is imperative when trying to drive more traffic to a website. As your marketing efforts start to produce sales leads, you need to be careful about how these leads are handled. Some business owners make the mistake of dropping the ball when it comes to following up with online sales leads.

Making this mistake can result in a number of missed opportunities to grow your customer base. If you are spending lots of time and money driving traffic to your website, then you have to iron out a strategy on reaching out to people who show an interest in the products/service your business offers. Below are some best practices you should use when following up with online sales leads.

Best Practices For Following Up With Online Sales Leads

Use Great Content To Nurture Your Leads

Before you reach out to a potential customer, you need to think about the value this communication will offer them. If you reach out with a message that feels too pushy or that is filled with salesy language, you can run a sales lead off in a hurry. This is why you need to focus on first educating the potential customer in question. Sending out quality content like stats, blogs and infographics can help you make a good impression on a sales lead.

You need to realize that most of these leads won’t become a customer after one interaction. This is why you need to focus on nurturing these leads rather than attempting to sell them products/services the first time you reach out.

Organize and Segment Sales Leads

You need to realize there is no one-size-fits-all approach when it comes to following up with a potential customer. Developing a unique approach to following up with sales leads requires both organization and the ability to segment your leads. Knowing whether your leads came from your website, an email marketing campaign or your Facebook marketing efforts is important. This information allows you to see where the majority of your sales leads are coming from.

You also need to segment your leads based on how interested the person in question is. For instance, if a person has gone through the trouble of filling out a contact form on your website, they are probably more interested in what you have to offer than a consumer who opts in via an email marketing campaign.

Follow-Up With Leads Quickly

One of the biggest mistakes you can make when managing online sales leads is waiting too long to follow up with someone who has shown an interest in your company. If a person reaches out for more information about what you offer, then you need to be quick to respond to this query. The faster you reach out to a person that is interested in your company, the easier it will be to turn them into an actual customer.

If you want to generate more sales leads with your business website, the team at Web Marketing Pros is here to help.

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