A Guide to Advertising for Small Businesses

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

a-guide-to-advertising-for-small-businesses“Advertising is a waste of money.” This is often said by businesses just starting up, simply due to the fact that they don’t know the right way to advertise. Advertising can be difficult for some businesses starting up, but it doesn’t have to be.

Here are just a few tips that can get business owners started in the right direction:

1.)    Advertising needs a purpose. A very important aspect to making advertising successful is to realize the specific reasoning for doing so. There are different things to consider. Are you trying to generate some buzz by word-of-mouth? Are you simply trying to show that you are different from your competitors? Or is it a chance to build awareness? Whenever you discover your own reasoning, then you can move on.

2.)    Your advertisements need to be visible. What is the point of advertising if you are just going to place a tiny ad somewhere that can be looked over or muted out? It’s like the saying: go big or go home. There is no need to bother advertising if you aren’t willing to pay for it to be witnessed by the public. So, spend as much as you are able to afford and just go for it.

3.)    Advertising needs to be repeated to work. It’s just like the way in which people study in school. You repeat, repeat, and repeat until it sticks in your head. That’s the way it works with consumers. I know that people like to complain about seeing the same commercial over and over again, but obviously it is resonating with them after the commercial is over. If an advertisement is sporadically placed several weeks apart, people will simply forget all about it.

4.)    It helps to track the advertisements. Tracking will help you to figure out the advertisements that work and the advertisements that do not. A simple way to track advertisements is to ask customers the ways that they heard about your store. It’s the reason that some places have a place to mark the place that you heard about them from. It’s important to remember that the best way to monitor and maintain an organization’s reputation is to engage target audiences.

5.)    Give people a reason to pay attention to your advertisement. A common mistake is to try and use flashy techniques to lure customers in. However, if you are starting and do not have overly creative talent, then you should focus on getting your message across. Address a problem that people have and then show the ways in which you can solve the problem. Be precise. Be simple. This will draw your targeted audience and give them a reason to use your business.


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