9 Stats on Online Video, Television and Internet Marketing

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

online-video-conceptEverywhere consumers look, there are signs of the growing importance of the internet. Recent research from Nielsen and Forrester show how the internet and online video have affected television markets in the modern age. We recently showcased nine facts on internet marketing and music. This article will feature nine stats on online video, television, and internet marketing.

  1. According to a study from Nielsen, 73 percent of Americans actively choose to watch TV, this is second only to listening to music.

  2. According to new research from Forrester, 40 percent of online Americans aged 18 to 34 watch traditional TV in a typical month. This is a much smaller percentage than many would expect.

  3. The research team from Forrester also noted that 42 percent of US millennials who watch TV online watch shows that are no longer on the air.

  4. They also found that one in three (34%) US millennials spend 4 hours or more per week watching TV online.

  5. Interestingly, the data from Forrester found that just 46 percent of online Americans aged 18 to 58 watch traditional TV in a typical month. This means that more than half of online Americans watch traditional TV less frequently than once a month.

  6. For marketers trying to reach teens and young adults, it pays to use online ads on services like YouTube and Hulu. According to another study from Nielsen, 87 percent of Americans aged 12-24 stream movies or TV shows online.

  7. The same study found that millennial men (ages 18-34) represent more than 30 percent of the adult male TV market. This shows that men may be receptive to marketing campaigns.

  8. However, a different Nielsen report noted that traditional TV viewing is down among US adults. American adults watched an average of 4 hours 32 minutes of traditional TV per day in the third quarter 2014, down 12 minutes from the same period in 2013.

  9. The internet is also effecting the way people learn about television shows. Research from comScore found that nearly a third (31%) of the time spent on TV websites in the US occurs on mobile devices.

  10. YouTube is an especially good advertising platform for marketers who want to reach online video watchers. Nielsen noted in their Tops of 2014: Digital article that the YouTube mobile app averaged 88.3 million unique users per month in 2014, up 26 percent from 2013.

This data shows that marketing with video content is still a good way to reach consumers, provided that you use both online and traditional TV ads. Regardless of how people choose to watch TV (be it on a traditional TV, desktop or mobile device) video content remains popular and how a lot of people spend their free time.

For more information on how the internet has affected the television habits of modern audiences, read this article on whether or not the internet has killed the television star.


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