9 Recent Stats that Will Make You A Better Marketer

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

market-research-internetInternet marketing is a concept that is simple to understand but hard to master. Getting people to engage with ads and content can be tricky as consumers become more accustomed to internet advertising and find new ways to ignore it or block it. Business owners and marketers must constantly update their techniques to incorporate the best tactics as shown by the data. To help in that endeavor, here are nine recent stats that can help you become a better marketer.

  1. The Internet of Things is still young but it’s growing. Nearly one in eight (13%) US online adults use one or more smart home devices, according to new data from Forrester Research.

  2. It’s important to produce high-quality content for a business’s target audience. According to data from the CMO Council, 79 percent of marketing leads never convert into sales, costing companies $1 trillion per year.

  3. Privacy concerns are making it harder to reach certain customers through traditional internet ads. According to a recent report, one in four (25%) US adults use an ad blocker when accessing the internet, and 14 percent use a cookie tracking or blocking service.

  4. The same report found that inadvertently granting access to personal data is the biggest concern about the internet for a fifth (20%) of US online adults.

  5. New parents are more likely to use Facebook than their peers. Nielsen reported that by 7 a.m., more than half (56%) of new parents who are on mobile have visited their Facebook page for the first time in the day, compared with 45 percent of non-parents.

  6. The same study showed that social media marketing is a good way to reach mobile consumers. Smartphone owners use social media on their devices an average of 4.95 days per week, for 50 minutes per day.

  7. New products need to use online marketing to help sustain the momentum gained from the initial launch. A different study from Nielsen found that 55 percent of new products see sales declines in their second year in the market, and 69 percent decline after 3 years.

  8. In March 2015, 1.44 billion people logged into Facebook, rough one fifth of the population of the entire planet, according to research cited by L2.

  9. Another growing market noted by the L2 study is online grocery. Online grocery sales will outpace brick-and-mortar stores in terms of growth over the near future. US online grocery sales will reach $11 billion in 2015, compared to $596 billion for brick and mortar stores.

The world on internet marketing is very in-depth and changes very quickly. Data like the points listed above help marketers and business owners see the trajectory internet marketing in their industry may be taking.

The research above shows that business owners should continue to use, and perhaps increase, their internet, social, and mobile marketing in order to reach as many consumers as possible. For more stats that can help business owners and marketers, read this article with nine stats on the internet and B2B marketing.


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