One of the greatest challenges for new retailers and brands is getting their name out to the public. Websites and social media marketing are excellent ways to increase awareness, but if a business is only relying on those channels, some potential customers are going to slip through the cracks. Amazon is good place for business owners to market their goods to make sure they’re seen by shoppers who don’t immediately go to Google or social media to search for product information. This integrated marketing suggestion is backed by a large amount of research that shows the value of Amazon for retailers. Here are seven statistics that show why business owners should consider adding their products to Amazon.
Amazon attracts a lot of shoppers with money to spend. According to Shillman Research Center, the average annual household income of US Amazon customers is $89,000.
The same study showed the advantage of having products listed on Amazon Prime. The study noted that 45 percent of Amazon customers who live in households with annual incomes of $500,000 or more belong to Amazon Prime. Even when not considering high-earners, 29 percent of all Amazon customers use Amazon Prime services.
Besides having a very large consumer base, people visit the site often. The Shillman Research Study found that 59 percent of US adult internet users have shopped at Amazon in the past year and 60 percent of US Amazon customers shop at the site at least once per month. And it’s not just low income shoppers looking for deals. The study reported that 69 percent of US adults in households with annual incomes of $250,000 or higher have shopped at Amazon within the last year.
Using Amazon to introduce consumers to products also works well as a mobile strategy. According to a study from comScore, 73.3 percent of US mobile internet users used Amazon via browsers or apps in Q4 2013.
The multiple delivery and shipping options available on Amazon are also good for increasing sales. Amazon released data showing the display of an icon suggesting same-day availability increased Amazon conversions by around 25 percent. This doesn’t mean that the retailer always had to use same-day delivery options. Amazon also noted that among Amazon shoppers who made a purchase where same-day deliver was offered, most opted for next-day delivery instead. Simply suggesting the availability of next-day delivery can increase sales.
The amount of time users spend on Amazon has increased greatly in just the past year. According to Nielsen, 77.42 million US consumers used Amazon in May 2013, for an average of 35 minutes. However, in January 2014, 82 million Americans visited Amazon for an average of 44 minutes each. Some of this increase may be related to heavy winter storms, but much of the increase is simply the result of an increased demand for Amazon.
For retailers who have lower prices for certain goods than major competitors, Amazon is an important place to list products. According to a 2013 study from Parago, 92 percent of consumers who showroom have used Amazon to compare prices.
These statistics show that while there may be a cost involved, Amazon has a lot of value to marketers who are trying to reach as many consumers as possible. The site is extremely popular with American consumers and many use Amazon services to search for new products and to find the best prices. By including Amazon into an integrated marketing strategy, marketers may find new streams of income and a way to increase brand awareness among their target demographic. To learn how marketers can use Twitter and Amazon together to increase sales, read this article on a new partnership between these two companies.