Growing your company’s presence online will require a lot of hard work. If you are looking for a way to drive more traffic to your website, taking advantage of influencer marketing is a must. Approximately 50 percent of online users seek out recommendations from powerful influencers before using a particular product or service. Generally, influencers will have a vast audience at their disposal.
One of the main goals you should have regarding influencers is getting them to link to your website. While this may sound like an easy task, it is anything but. With all of the competition online, getting these coveted links will take some work. The following are some of the things you can do to increase the chances of an influencer linking to your website.
Use Lots of Visual Content
Relying solely on one type of content for your website is a bad idea. Modern consumers want a variety of different content types when researching your company and what it offers. When trying to get links from influencers, you need to think about creating more visual content. Investing in video marketing and infographics can help you accomplish your goal of inbound links from popular websites.
You also need to be mindful of the images you put in your written blogs. Many influencers search on Google images to find images related to the topics they are covering. This is why using alt tags for your images and filling this space with relevant keywords is a smart idea. By doing this, you can make sure your images show up when influencers search for a related topic.
Influencers Love Treasure Troves of Stats and Data
Most popular influencers are meticulous when it comes to how their blogs are structured. Often times, these blogs are filled with links to relevant data and stats. If you want to increase your chances of getting influencer links, then publishing blogs with nothing but data and stats in them is a fantastic idea.
By doing this, you can make it easy for an influencer to find all of the stats and data they need for their blog. Be sure to attribute the sources you gathered this data from. Properly attributing your sources is a key component of search engine success, which is why you need to view it as a priority.
Ask For Reviews of Your Products/Services
Providing an influencer with a free sample of your product/service in exchange for a link is a wise move. You need to keep in mind that most influencers get these types of requests all of the time. This means it may take them a while to get back to you. Being patient and accommodating can help you achieve your goal of getting influencer links.
Converting the Leads Produced By Influencer Links
If you do get a link from a popular influencer website, you will probably see a noticeable spike in web traffic and sales leads. Be sure to check out our blog on how to increase website conversion rates. With the information in this article, you can capitalize on the increased traffic you receive from an influencer.