3 Reasons Why You Need to Conduct a Website Content Audit

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

Making a great first impression on a visitor to your website is important. If a person comes to your website and is unable to get the information they need to verify your company’s legitimacy, they will leave without making a purchase. Studies show that 88% of consumers who have a bad experience with a website will never return.

One of the first things a person will notice about your website is the content on it. Making sure the content on your homepage and blogs is error-free and engaging is crucial. Without great content, you will be unable to generate the sales leads you are after. Here are some of the reasons why conducting a website content audit is important.

1. Making Your Website More Usable

The main goal you should have regarding your business website is creating a great experience for consumers. You want a consumer to be able to log on to your website and find all of the information they need. The best way to do this is by optimizing your content to ensure it is scannable and appealing. If your webpages consist of large blocks of text, you need to think about breaking up this text and adding some sub-headings.

You also want to make sure that the content is devoid of fluff and unnecessary information. Modern consumers want to find out relevant information in a hurry. This is nearly impossible if your content is padded with a lot of fluff. Make sure the images being used in your blogs are related to the subject matter being covered. Without this cohesiveness, you may confuse a potential customer.

2. Optimize Your Content For Search Engine Success

Once you have separated blocks of text and fixed any content quality issues, you need to focus on optimizing it for search engines like Google. These search engines are always looking for websites with the right keywords on them. When a Google user searches for a particular phrase, they are presented a list of websites that best match their query.

If your content does not feature keywords that are related to your industry, it will be hard to drive organic traffic to your website. In most cases, hiring marketing professionals to help you optimize your web content is the best way to avoid mistakes.

3. Check the Links in Your Content

As most marketing-savvy business owners know, having a great linking strategy is crucial when trying to gain the attention of Google. Over time, the outbound links you put in your content may start to experience problems. If these links aren’t working, it could take consumers off of your page for good. Taking the time to test each of the links in your website content to ensure they are working is a wise option. The time you put into this link checking process will pay off in the long run.

Need Professional Help?

If you don’t have the time to optimize the content on your website, you need to let Web Marketing Pros handle this task.


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