3 reasons why companies should have a YouTube channel

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

It’s 2012! Everything is digital or on its way to becoming digital. Encyclopedias are no longer relevant. Information is available at the click of a mouse. And videos are receiving more fanfare than ever.

YouTube‘s popularity is a testament. It is the third most frequented website on the World Wide Web. Even more importantly, it is the second most used search engine – preceded only by Google.

YouTube is a library of online videos, available for streaming at any time. It is reported that 3 BILLION hours of video are viewed on a monthly basis.

Web marketers should be taking advantage.

3 reasons videos enjoy such popularity

  1. Videos allow contact that is more personal with consumers. No article or social media interaction can replace a real person talking straight to the audience.
  2. The audience is much more broad with videos. YouTube’s demographic is 18-54. Not many other marketing avenues boast such an impressive range of demographic users.
  3. With so many more viewers, imagine how many more shares an interesting video gets. In addition to building a bond with consumers and reaching out to a larger audience, videos encourage more social media shares than textual content.

A recently released infographic from HireRabbit shows plenty more reasons why having a YouTube channel is a smart idea.

Make a YouTube channel that works for your business.

Clearly, joining YouTube is a smart decision. With such prominence on the Internet, it’s a venue that web marketers should not ignore.

Once the YouTube channel is established, begin to create high quality videos that interest your targeted audience. Add these videos to your YouTube channel, and also use them on other social media websites.

Be sure to add a call to action at the end of each video.

If it is for no other reason than to drive traffic to a website, the call to action is one of the most important elements of the videos you’ll be creating. Tell viewers where to go from there – visit a website, share on Twitter/Facebook, etc.

Continue to update the YouTube channel with videos about outstanding employees, company initiatives, upcoming changes, new product/service offerings, and much more! There is an unlimited supply to inspiration for interesting videos.

Focus on one idea at a time, and start creating the best videos you can.

And be sure to direct website visitors and blog readers to your new, awesome YouTube channel.


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