15 Mobile Marketing Stats to Motivate You in 2014

Peter Roesler, President - Web Marketing Pros

By Peter Roesler

President, Web Marketing Pros

mobile-platformsWhen it comes to technology there is a benefit for businesses who adopt emerging technology early. For small business owners planning their 2014, mobile marketing is an emerging technology they would wise to adopt. For any who are still a little unsure, here are 15 mobile marketing statistics that should motivate any small business owners who wants to see better profits in 2014.

  1. In 2013, mobile phones have overtaken PCs as the most common web access devices worldwide. Mobile devices have made the internet accessible to almost every demographic.

  2. According to Morgan Stanley, 91 percent of American adults keep their phone with them at all times. This makes mobile devices ideal for marketing because they are closer to people than television, radios, or computers.

  3. Search Engine Land reported that nine out of 10 mobile searches lead to action, like visiting a company’s website, and half of those action lead to a sale!

  4. A Pews Research Center study showed that 21 percent of Americans use their mobile device as their primary means of getting online.

  5. Mobile marketing isn’t just for the high-end phones, 61 percent of all adult cell phone users get online with their phones, which represents a more than 100 percent increase in less than 4 years.

  6. According to one report, 90 percent of text messages are read within three minutes of delivery.

  7. For key metrics such as brand favorability, awareness and purchase intent, mobile ads perform four to five times better than online ads, according to a 2012 study from Neilson.

  8. MobileMarketer.com reported that 70 percent of mobile ads get a response within one hour. It takes one month for 70 percent of desktop ads to get a response.

  9. According to Moveable Ink, 61 percent of brand emails are opened on tablets and smartphones. So even for email marketers, mobile compatibility is important.

  10. In a survey from MarketingCharts.com, 50 percent of respondents reported responding to a text offer and 32 percent of those people had also scanned a coupon using a QR code.

  11. According to a report by UnRuly, mobile video campaigns have a 13.64 percent  Click Through Rate, which far outperforms desktop campaigns that have a 5.45 percent CTR.

  12. GoMobileBook.com reported that mobile coupons receive 1,000 percent higher redemption rates than print coupons!

  13. Even in an age of smartphones with email, internet, and apps, texting is still the most popular thing to do on a phone (presumably besides making phone calls). According to one report, 80 percent of cell phone users use their phone to text.

  14. According to Prosper Mobile Insights, 81 percent of smartphone users have used their device to perform product research, and 50 percent have made a purchase with their phone.

  15. As a sign of things to come, it is predicted that during the fourth quarter of 2013, mobile device shipments will eclipse shipments for PCs. So there is a strong indication that mobile marketing will be more important in 2014 than it already is.

These statistics make it clear that mobile marketing isn’t something small business owners should take lightly. Not only is the technology pervasive, the research indicates that people respond more favorably to mobile ads than they do to desktop ads. And the fact remains that many businesses are already using mobile marketing to benefit their business. It is now less a case of being an early adopter and more a case of getting small businesses on the bandwagon before they get left behind.


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