In previous articles on this blog, we’ve used statistics to show why marketers should embrace a certain social media platform or embrace a particular marketing tactic. To mix things up, this time, we’re showcasing statistics that can make you a better content marketer. Remember, statistics are based on averages, so every marketers will need to experiment for themselves to see what works best, but statistics are a good place to start looking for improvements. So without further ado, here are 11 kick ass statistics to make you a better content marketer.
Size Does Matter
According to research from QuickSprout, the length of a post has a direct effect on performance. If a post is greater than 1500 words on average it receives 68 1 percent more tweets on Twitter and 22.6 percent more Facebook likes than a post with fewer words.
The same study also noted the effect of article length on Google rankings. The QuickSprout study noted that the average content length for a web page that ranks in the top 10 results for any keyword on Google had at least 2000 words.
Content Type Matters
A series of statsitics from a MOZ study show the benefit of catering to the most popular kinds of content. For example, the study noted that list posts get 200 percent more links than normal posts.
Better still, posts with videos get 267 percent more links than normal posts.
The value of combining images with list posts was also shown when they found list posts with images received 333 percent more links than normal posts.
Finally, they reported that they trifecta, list posts with images and videos, got 567 percent more links than normal posts.
Though it may be a slightly biased source, Blogging.org reported that 329 million people read blogs each month.
Researchers from UCLA reported that content from reputable sources is most shared.
A joint study by AOL and Nielsen found that people spend more than 50 percent of their time online with content and an additional 30 percent of their time on social channels where content can be shared
While there will always be a need for advertising, a study from Content+ noted that 70 percent of consumers prefer getting to know a company via articles over ads.
These statistics show how marketers can be better content marketers and why it’s so important that they learn how to do so. People are searching for good content from brands they can trust. Learning how to fill that need for a target audience can be more valuable to a business than a equal amount of ads.
For more statistics about the value of blogging, read this article with 15 stats that show why content marketing is still king.