Online sales and internet marketing are dynamic industries that change as quickly as the moods of consumers. Though it’s safe to say that online retail will grow in importance, business owners and marketers need to have their fingers on the pulse of the online community to understand how to make campaigns that reach the target consumer and drive them to action. This is even more vital at a time when mobile devices blur the line between internet marketing and in-store sales. Here are recent 10 stats on the consumer behavior and internet marketing that will make you a better marketer.
According to a recent study from Deloitte, 45% of US consumers believe digital channels make shopping in-store easier.
The Deloitte report also noted that shoppers are 29% more likely to make a purchase the same day when using social media to help shop before or during a trip to the store.
Researchers from Deloitte reported that two out of three (67%) of consumers have read product reviews online before making an in-store purchase.
The Deloitte study also showed the power of mobile marketing. Consumers who use digital devices while they shop in-store convert at a 20% higher rate than those who do not.
A new survey from Gladson found that 30% of consumers learn about products from friends or personal social media accounts.
The same study also reported that 32% of consumers learn about products from brands’ websites or social media accounts.
Nearly seven out of 10 (69%) consumers in the US online population regularly buys products online, according to new data from Forrester.
Forrester Research also reported that eCommerce will account for 10% of US retail sales, or $334B, in 2015. And by 2019, US online retail sales will reach $480B.
The Forrester study also noted that clothing, consumer electronics, and computers generate about a third of all online shopping dollars in the US.
GMA released a report on what customers do when an item is out of stock. They found that on the first occurrence of an out-of-stock, the typical shopper will substitute another item 70 percent of the time. On the second occurrence the shopper is equally likely to substitute, make no purchase, or go to another store. On the third occurrence, 70 percent will go to another store.
These stats show that the internet will remain an important platform for selling a wider array of items to consumers for years to come, whether those sales happen online or if they happen in-store with the help of a mobile-enable consumer. Businesses that move forward with implementing technology that helps customer use the internet to enhance their shopping experience will benefit in the future with higher revenue and more satisfied customers.
For more statistics to help business owners and marketers, read this article with nine stats on ecommerce and internet marketing.