It’s understandable that people were skeptical of the prospects of Google+ when the platform was released. Many people assumed, correctly, that it would be a long time before the platform could possibly rival Facebook in numbers and reach. Though Google+ has a long way to go before it’s king of the social media mountain (if that ever happens), but there is still a lot of value in the platform for marketers. A few weeks ago, there was post on this blog showing the top features of Google+ for business. Here are 10 statistics on the state of Google+ that will turn most business owners and marketers into believers.
According to a recent report from Shareaholic, People referred by links on Google+ spend an average of 188.54 minutes on sites, view 2.45 pages per visit, and have a bounce rate of 50.63 percent. As was reported in another post on this blog, these numbers put Google+ on par with most of the other major social media platforms (except Facebook).
A study by Forrester Research found that 22 percent of online US adults visit their Google+ page at least once a month, which was also the percentage of people who used Twitter every month.
In the first quarter of 2014, Google+ posts generated the same amount of engagement per follower as Facebook and twice as much as Twitter.
Shopify released an analysis that found the average amount spent by a person referred by Google+ is $40. For comparison, the average for Facebook was $55.
The same study from Shopify found that Google+ had a higher conversion rate than Reddit, Pinterest, Twitter, and LinkedIn.
The user management platform Janrain reported that among users who wanted social identification, 32.9 percent chose to use their Google+ account. The only more popular choice was Facebook, which was chosen by 44.7 percent of users.
Users on Google+ are more positive and less negative than those on Facebook, according to a Forrester analysis of the top 20 brand pages for each social platform.
According to data from Google, the Google +1 button is clicked more than 5 billion times per day!
Almost 800,000 new users sign-up for Google+ each month, according to estimates.
According to data from Simply Measured, nearly 70 percent of brands have a presence of Google+.
Taken together, these statistics paint a clear picture of a platform that is growing in popularity and importance. The future of Google+ is accurately represented by an article from QUARTZ from December 2013, where they spoke to Google executives about the future of the platform.
“Google sincerely thinks that Google+ is the future of Google,” the author wrote. “Google is turning into a platform on which the rest of Google’s web service are evolving—something that has the effect of making people use Google+ by default.”
Business owners and marketers need to begin thinking of ways that they can increase their presence on Google+ and use the platform as an integral part of their marketing strategy.