SEO Terms – Search Engine Optimization (SEO)

As a critical online marketing technique, Search engine optimization (or simply SEO) helps your website gain more Internet visibility (and hence more traffic) and improves your site’s web presence. SEO deals with natural, unpaid, algorithmic methods of attracting more attention online. Contrast this with SEM, which deals with improving your website’s visibility through paid ads (such as Google AdWords), paid placement (sponsored listings), and other marketing methods.

Peter Roesler (1307 Posts)

Peter Roesler president of Web Marketing Pros has 15 years experience in digital marketing.

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