Facebook, Instagram and Twitter Announce Major Changes for 3rd Party App Use

One of the issues that prevents business owners of taking advantage of social media marketing is the significant amount of time it takes to maintain a consistent social media presence. This is why many companies use third party systems that let them post to multiple accounts at once or schedule such posts in advance. However, to curb abuse of social media to spread misinformation, Facebook, Instagram and Twitter all recently announced changes to their platform that will affect businesses who … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Social Media, Twitter

Google to Begin Predominately Using Mobile-First Indexing

Over the past few years, Google has made a lot of changes to their algorithms to better reflect the current technology and consumer trends. Many of these updates have focused on mobile devices, which dramatically changed the way most people search for information and the way people decide which website they want to visit. Google recently announced they will be rolling out mobile-first indexing which may require some business owners to update their website. The best way to handle content … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Hootsuite Study Shows Best Times for Social Media Posts

As access to the internet increases, so does the competition for consumer focus on social media. At any given moment, there are hundreds or thousands of posts waiting in the wings to be shown to users on Facebook, Twitter and other social platforms. To be heard through the noise, it helps if marketers post their content at the optimal times. Hootsuite recently released a report that examined the best times to post on various social media platforms. To create their … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Google Confirms Recent Algorithm Update That Hurt Some Sites’ Rankings

Many website owners pay close attention to their site’s movement on search engine results pages. For many business owners, the viability of their sites depends on them being visible in search and receiving a large amount of traffic. Anyone who has noticed a recent change in their Google SEO rankings, there’s good news and bad news. Google recently confirmed that they made a change to the core search algorithm, but there’s little site owners can do to address any SEO … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Opens New AMP Stories Mobile Format to All Users

Mobile devices and the mobile internet in general have greatly increased consumer’s access to websites. However, because of their small screen and relatively slower computing speeds, the web experience for mobile users is often diminished in order to ensure that pages load quickly and that visual elements that won’t work on mobile devices aren’t displayed. Google hopes to change that with their new AMP story format which provides content publishers with a mobile-focused format for delivering news and information as … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Mobile Marketing

Google Launches New Tools to Rank Mobile Speed and Show Costs of Slow Sites

Having a fast-loading site is important any website, whether it’s being viewed on a desktop or a mobile device. Just as it was important for website owners to specifically take mobile device into account when designing their site, it’s necessary to consider the speed of a site on mobile devices. For a variety of reasons, a site that loads quickly on desktops can be unacceptably slow on smartphones and tablets. To help website owners ensure their mobile speeds are up … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing

ReturnPath Study Shows Keys to Most Effective Trends in Email Marketing

From the moment you press send on an email marketing campaign, email servers are measuring and tracking a wide range of factors to determine whether or not an email gets delivered. ReturnPath recently released its third annual report on email deliverability. The report had several interesting takeaways about how to make email marketing more effective. The third annual “The Hidden Metrics of Email Deliverability” report provides sector-specific results for email marketing metrics including read rate, reply rate, forward rate, and … Continue reading

Posted on by Peter Roesler Category: Email, Marketing Research, Marketing Tips and Tricks

Study Shows Lack of Consumer Trust May Be Delaying Online Purchases

A common problem that new businesses run into online is that often, an online ad campaign may generate a lot of traffic, but not lead to any sales. This can be particularly frustrating and confusing for business owners, who can’t understand why a good product is gaining a lot of attention but no sales. A recent study suggests that a lack of consumer confidence in a brand may be delaying people from buying or getting them to shop somewhere else. … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Starting July 2018 Google Chrome to Mark All HTTP Pages as “Not Secure”

For good reason, consumers are becoming increasingly concerned about the security of the websites they visit. Even honest website owners with good intentions can be a risk to their visitors if the site’s security is compromised. As part of their ongoing efforts to encourage best practices among website owners, Google has announced that Google Chrome will mark all non-HTTPS pages as “Not Secure” starting in July 2018. After years of beating around the bush, Google has decided to make their … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Announces Plan to Add More Diverse Viewpoints in Snippets

We’re barely passed the first month of the new year and we’re already seeing major changes to the Google platform. Thanks to its powerful search algorithm, Google has become the go-to place for answers. However, the company became a lightning rod for criticism last year when people manipulated the system so Google would give fringe answers to basic questions. Google tweaked their algorithm last year to address this issue, but now they’ve unveiled a new tactic: adding more snippets. Essentially, … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News