Millennials, Mobiles and the Future of Business

mobile-internet-concept

Business owners who want to plan for the future of their company should keep their eyes on the two Ms: Mobile and Millennials. This intersection of technology and demographics is the driving force behind many of the market trends we now see. And as millennials age, they will become backbone and decision makers of the future economy. Recent studies from several research teams have empirically shown the power of millennials and mobile devices as well as how these factors will … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

LinkedIn Overhauls Terms of Service and Privacy Policy – Users Are the Ones Who Benefit

linkedin-conversations

LinkedIn is updating it’s Terms of Service and Privacy Policy at the end of the month, but fear not. One of the thing the company is changing, is the length of its policies, cutting them by half. The company better explains their policy on content ownership, while enshrining new rights for users. The changes also cover the company’s recent acquisition of Bizo. This article will explain these new updates and what they mean for marketers and business owners. The first … Continue reading

Posted on by Peter Roesler Category: In the News, Linked In, Social Media

Google Penguin Update May Come As Soon As This Week

Google-HQ

With the news of an impending Google Penguin update, SEO marketers and website owners are a little like a kid waiting for Santa on Christmas. Staring at page rankings and charts like a kid eyeing the milk and cookies, marketers are hoping they can be the first one to see the change go live. The anticipation is higher than ever since comments made at the Search Marketing Expo (SMX) East suggest the change may happen this week…maybe. The buzz started … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Search Engine Optimization

10 Food and Drink Internet Marketing Stats for You to Chew On

digital-marketing

When most people think about internet marketing and ecommerce, they rarely think about foods and beverages. For a long time, the web was too underdeveloped and delivery times were too slow for ecommerce to be a viable solution for people shopping for groceries, drinks, or ordering from restaurants other than pizzerias. The rise of smartphones and tablets, improvements in mobile internet connectivity, and better delivery options have made the internet a more inviting place for food and beverage sales at … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Gigya Survey Shows Social Login Use Skyrocketing On Sites and Apps

gigya-survey-639x600

Ease of Use and privacy are two factors that often determine the fate of ecommerce websites. Providing consumers with an easy-to-use login system that is trustworthy and secure is essential. One way business owners can accomplish this is by implementing social logins on their site. Letting website users login with their social media credentials (Facebook, Twitter, Google+,  etc.) has grown in popularity. This article will focus on a recent study from Gigya that found social login use has skyrocketed over … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Yahoo Directory to Shutdown on Dec 31st

yahoo

When internet marketers pop their champagne bottles on New Years eve to say goodbye to 2014, they will also be saying so long to old institution of the internet. For nearly two decades, consumers and marketers have used the Yahoo Directory to help promote and find new websites. Yahoo recently announced that they will be shutting down the Yahoo Directory on December 31st. For those who are unfamiliar with the service, the Yahoo Directory served as a sort of Yellow … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Search Engine Optimization

Amazon Expands Twitter Functionality with #AmazonWishList

amazon-wish-list

You know the holiday season is near when major ecommerce platforms start publicizing new features. Amazon recently announced some improvements for their Twitter integration features. In addition to being able to add Amazon items to a shopper’s cart from Twitter, the newest feature will allow Twitter users to add things to their Wish List. Arriving just in time for the holidays, this new feature gives marketers new ways to integrate social media into their holiday marketing campaigns. A few months … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Tips and Tricks, Social Media, Twitter

New Product Bans from Google AdWords Policy

google-adwords-logo

Business owners from around the world are trying sell just about everything imaginable on the internet. With so much competition, it’s little wonder why retailers turn to PPC ads on Google to help them reach consumers. Normally, Google is more than happy to help marketers sell their wares, but there are certain products that Google can’t or won’t allow on their ad network. Recent changes to the Google Adwords policy have increased the number of products non grata. This article … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Search Engine Optimization, SEO Tips and Tricks

Data Shows Google Still Dominating Desktop and Mobile Search

com-Score-chart

The latest search engine ranking report from comScore was released last week. A lot of it is the usual more of the same, Google beats everybody story, but there are some details that interesting to marketers and for Google itself. The latest comScore report on US search engine rankings show that Google still dominates but also, that the search giant may have reached their peak market share in the U.S. In August, 68.6 percent of searches carried organic search results … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing, Marketing Research, Search Engine Optimization

9 Stats on Apps, Tablets, and Mobile to Wet Your Mobile Marketing Appetite

mobile-tablet-marketing

In a country that often seems more divided than ever, there’s one thing we can all agree on: mobile technology is awesome. Mobile technology such as smartphones, tablets and apps have grown and been adopted by the American public at speeds that make the rise of television, the personal computer, and the internet seem like a race of snails. But the explosive growth of mobile technology has caught some business owners off guard, and there are many who still don’t … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Mobile Marketing