New Research Suggests Ways to Create Engaging Email Subject LInes

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There has been a lot of data and articles that point to the fact the email marketing can be effective with online consumers, even as new marketing technology becomes available. One of the big challenges to creating an engaging email marketing campaign is the fact that marketers only have the short space of a subject line to grab the reader’s attention and to get them to open the email. New research suggests that when it comes to describing deals in … Continue reading

Posted on by Peter Roesler Category: Email, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Study Shows that Coupons are Key to Online and Offline Conversions

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Coupons have been a mainstay of advertising for more than a century. At this point, it’s commonly accepted that people like deals and using coupons can lead to increased sales. A recent study expands on that knowledge by examining the best ways to use coupons for online and offline marketing. To start with the obvious, people like coupons… a lot. According to the 2K17 Coupon Intelligence study, about 90% of shoppers are looking for coupons both online and offline. Furthermore, … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Twitter Expands New Features To Fight Online Abuse on Platform

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When people are asked to name the most popular social media network, Twitter is often second only to Facebook in the minds of consumers. However, Twitter’s popularity has come at a price. On a platform where anyone can talk to anyone, Twitter executives have struggled to tackle abusive behaviour from members. Twitter recently announced new changes that will hopefully curb online abuse on the platform. Unlike Facebook, where each user has multiple privacy options for who can send them messages, … Continue reading

Posted on by Peter Roesler Category: In the News, Social Media, Twitter

Facebook Adds New Features to Improve Video Marketing on Platform

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With fast mobile internet connection speeds and more powerful mobile devices, videos have become increasingly important for business owners and marketers trying to spread their message to a target audience. However, the fact that people are watching more videos on mobile devices affects the kinds of videos they want to watch. Because of this, Facebook is introducing some changes to make it easier to give consumers what they want. For decades, people have predominantly watched video content on screens that … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Marketing Tips and Tricks, Videos

Pew Research Reveals How Americans Find News and Information Online

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When most people think about social media, they think about funny photos and posts from their friends. And while much of social media is still fun and games, there’s no denying that people use social media as a source for news and information. Most business owners and marketers should not be surprised by this, but what is surprising is just how many people use social media as a source for information. A recent survey from Pew Research reveals how people … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Social Media

Data Suggests that Store Closures Can Have Positive Effect for Smart Businesses

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The internet has led to major shakeups in the world of retail. Brands that once dominated their industry are struggling to compete with online rivals. And even businesses that remain profitable have had to close locations and make adjustments to their retail strategy. While no business likes to close a location, there can be a bright side to it. Recent data from FourSquare suggests that store closings create opportunities for reaching Millennial shoppers and generating sales from old store locations. … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks

New Study Shows Mobile Payments Grew in Popularity and Usage in 2016

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It’s easy to take for granted how amazing the modern smartphone is. In essence, modern phones are powerful, mobile computers with a phone function. Mobile marketing provides a lot of avenues for businesses to reach out to customers, but businesses can also benefit by allowing customers to use mobile devices as payment methods for online and in-store shopping. A recent global study found that mobile payments are growing in popularity and usage. According to Mobile Ecosystem Forum’s annual Mobile Money … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

New Study Shows Strengths and Shortcomings of In-Store Pickup for Online Retailers

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It’s 2017 and a lot of stuff in the world happens on the internet. That said, it’s important to keep in mind just how much consumers still use physical location for shopping and acquiring the things they need. Business owners that can use online and offline channels effectively can benefit with greater traffic and sales. A recent report shows that having buy online with in-store pickup is a popular way integrate offline and online channels. According to a recent survey … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks

New Survey Reveals Why Consumers Make Their First Visits to Brand Websites

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Understanding consumer behavior is an important part of running a successful business. Understanding what motivates customer to visit a site, what are they planning to do while browsing the site, and so on, are valuable questions that can guide everything from marketing campaigns to sales strategies. A recent study shows why consumers make their initial trip to a site, and how marketers can use that to their advantage. Many business owners and marketers pour over their website metrics like conversion … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Google Begins Penalizing Mobile Sites for Instrusive Interstitials

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With content marketing, the content that catches the consumer’s attention is rarely the end goal. Normally, a blog post or viral video was created to showcase something else to the consumer, such as a specific business or other marketing goal. This is why it’s common to see ads, banners, sign-up boxes and more on pages with content marketing materials. However, this can be a problem for mobile devices. When you have a screen that’s only inches in size, attempts to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Search Engine Optimization