Adding Videos to Product Pages Increases Conversion Rate and Average Order Value

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In a recent article, we discussed research that showed how adding videos to a site increased its visibility on Google. Better page ranks means more visitors to a site, but the value of video goes far beyond increased hits on the website. Video content has the ability to persuade consumers who are shopping online. A recent study found that adding videos to an ecommerce site dramatically increased the amount people spent. A new study from Liveclicker found that the average … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Videos, Web Design

Why Buiness Owners Should Never Stop Using Email Marketing

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There’s an old saying that the more things change, the more they stay the same. This is definitely the situation when it comes to email marketing and changes to the internet. Email marketing was one of the earliest tactics used to reach people on the internet, and despite all that changed since then, it remains one of the best ways for business owners to reach consumers and other professionals. This article will highlight some of the most recent research that … Continue reading

Posted on by Peter Roesler Category: Email, Internet Marketing, Marketing Research, Mobile Marketing

Social Media Networks Make Gains in Usage and Engagement

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Social media has been the talk of the town amongst marketers for several years. As we start a new year, now is a good time to ask if social media is still as relevant as it was in years past. For marketers who use social networks to reach consumers, the answer is yes. A recent study of social networks from Pew Research Center shows that social networks continue to grow in total number of users and in engagement, with Facebook … Continue reading

Posted on by Peter Roesler Category: Facebook, Internet Marketing, Marketing Research, Pintrest, Social Media, Twitter

New Data Shows Benefit Of Yahoo/Firefox Deal

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Back in November, Firefox made waves when they announced they would switch their default browser from Google to Yahoo. Though this change was unlikely to dramatically affect the market shares of any of the popular search engines, the move could change the balance at least a little. It has been enough time to see the long term effect of the actions, early data suggests that Yahoo may only be benefiting a little from the arrangement. This preliminary data is based … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing, Marketing Research, Search Engine Optimization

8 Stats About 2014 Holidays Sales

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After a lackluster Black Friday, the 2014 holiday season ending strongly. Though it may be a few months before more analytical research is produced, the preliminary data shows that online sales that consumers turned to the internet to find great deals. IBM, comScore, and Mastercard are some of the companies that released data that can be useful for marketers. Here are eight stats about the 2014 holiday sales season. According to recent data from comScore, the top four online sales … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

90% of Website Social Logins Are With Facebook or Google+

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Getting consumers to give their personal information to a retail site is one of the major challenges facing website owners. One way to establish trust in a site and make it easy for new visitors to start using the site is by adding social logins. However, not every social login option is created equal. A recent study shows how Facebook and Google+ dominate the social login landscape, along with other key insights on how consumers use these features.   LoginRadius, … Continue reading

Posted on by Peter Roesler Category: Facebook, Google Plus, Marketing Research, Marketing Tips and Tricks

Study Show Growing Consumer Interest in Eco-Friendly Companies

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An interesting side effect of the information age is that people have more information about the companies they buy from and they often take a company’s image into effect when shopping. Corporate responsibility and environmental sustainability matter more than ever. It’s more than just avoiding bad actions; good brand perception can have an effect on revenue. Recent studies have shown that being environmentally responsible can have a positive impact on how people feel about a brand, or at least where … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Google Introduces New In-Store Conversion Metrics for AdWords

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As more business owners begin to understand how important internet ads are for local stores, there is a growing desire for more accurate metrics to show this value. Most internet advertising networks excel at tracking actions online, but are less useful in noticing when the action takes place offline. Google has introduced new metrics for AdWords that will measure in-store visits. “If visits to your physical locations—like hotels, auto dealerships, restaurants, and retail stores—are important to your business, you can … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing, Marketing Tips and Tricks, Pay Per Click

Study Suggests That More Videos Means Better SEO

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In the competitive world of SEO marketing, website owners are looking for every advantage they can find to improve their sites rankings. A recent study suggests that one of the best tactics is going under utilized. Video has a tremendous power to improve a page’s search rankings and to drive consumers, and according to this new data, the more videos the better. Conductor conducted an analysis of the largest 100 online merchants by annual revenue to find out how many … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, SEO Tips and Tricks, Web Design

Promoted Pins Now Available for All Pinterest Users

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One of the challenges of using social media for marketing is getting a message to the right audience with so many people and content competing for attention. Paid promotion is a good way to get a message to a targeted audience, but many of the newer platforms have yet to make that feature available to all users. For marketers who Pinterest, today the long-awaited day has finally arrived. As of Jan. 1, 2015, all business profiles on Pinterest can use … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Tips and Tricks, Pintrest, Social Media