Facebook Announces Several New Helpful Features for Marketers at F8 Conference

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One of the keys to the success of Facebook has been the constant evolution of the platform. Right now, Facebook is hosting its annual developer’s conference, where they often release information about upcoming changes and updates. Already, the company has announced several changes to Facebook that will make the social media network, and its related apps, more useful for marketers. The news came in all sizes. Some of the changes the company announced were geared toward toward regular business owners, … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Social Media

Google Tells Business Owners How to Succeed in Local SEO Marketing

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Though it can be a little frustrating at times for SEO marketers, it makes sense that much of Google’s method for determining page rankings is kept secret from the public. It’s necessary to prevent people from trying to spam the system. So when Google willingly gives marketers a peek into its inner working, it’s worth paying attention. Recently Google updated its information for marketers in a way that helps business owners improve their ranking on Google My Business. Google has … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing, Marketing Tips and Tricks

Study Shows Social Media Marketing Growing in Importance for Millennials

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It’s been over a decade since the first social media sites began cropping up. And just like reality TV, few people at the time could imagine how big social media would become. Consumers and business owners agree that social media is an important avenue for communication, but the value goes beyond that. A recent study from Deloitte shows that social media has a large effect on the purchasing decisions of millennial consumers. Deloitte released its tenth annual Digital Democracy Survey. … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Google Launches Analytics 360 Suite with New Tools For Marketers

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Google has built an empire on its ability to gather and analyze data on users. While this can be a little creepy, there’s no denying that when properly used, this data makes Google better at targeting audiences and at finding content that connects with audiences. It’s why you can normally find what you need after looking at one page of search results. Google has made analytics tools available before. In fact, Google Analytics is one of the most ubiquitous forms … Continue reading

Posted on by Peter Roesler Category: Google Analytics, Google Updates and Changes, In the News, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization

Google Warns Reviewers of SEO Penalties If Gifts Aren’t Disclosed in Writing and Link Structure

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Following an age of ad saturation, many consumers are searching for content that doesn’t feel like it was written by an advertising team. This can be seen in the rise of reviews and social media channels devoted to unboxings, try-ons, and stress tests. Savvy business owners and marketers have taken advantage of this trend by giving products to people to review. Besides being cheaper than producing and running an ad, the content created by the reviewer would get more attention … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Search Engine Optimization

Google Experiments With New Local and Mobile Friendly Features for SERPs

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Google is always testing new features to help people find content online and to help content and business owners put their best foot forward. Recently two new tests have been spotted where Google is trying out new things on their search result pages to help mobile and local marketers improve their presence in search. The mobile test involves adding clickable phone numbers to search results. This may sound like old hat, since Google has been adding clickable phone number to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Search Engine Optimization

What Do Facebook’s New Reactions Mean For Marketers?

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For years, people could only engage with Facebook posts with a thumbs up or a comment, and the people liked it (because it was our only choice). Though people on Twitter have yet to realize it’s hard to have a meaningful conversation in 140 characters, Facebook has come to understand that people have more than one emotion. After years of promising, Facebook has finalized introduced an engagement other than the like button. Last week, “reactions” on Facebook were launched, and … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Google Redesigns Ad Placements on Desktop SERPs

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Advertising has been a part of mass media for generations. Even as mediums have changed, ads have remained a common part of the landscape. But things are about to be a little different for SEO and PPC marketers in 2016. Google recently announced some changes to the amount  and layout of ads people see in certain places on search engine results pages. SEO marketers began noticing the test of new layouts and ad features back in December of 2015. Now … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Pay Per Click, Search Engine Optimization

Facebook to Expand Instant Articles to All Publishers in April

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As more people turn to the internet as their primary source for news and information, content has become more important than ever for driving traffic and keeping visitors interested. Realizing that cat pictures are no longer the future of the internet, Facebook will soon expand access its new content publishing tool. Once available to a few select publishers, Facebook will open up its Instant Articles feature to everyone in April. The social media giant made the announcement yesterday as part … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Smartphones Dominate Searches Related to Super Bowl 50 During the Game

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Nearly 112 million people turned on their TVs to watch Super Bowl 50 on Sunday. While just shy of the record, it’s still an incredible amount of people watching the same thing at the same time. This clearly creates opportunity for traditional TV advertisers, as the commercials are almost as important as the game to some people. But data released by Google following the game suggested that some of the most important marketing actions happened off from the field and … Continue reading

Posted on by Peter Roesler Category: Google, Internet Marketing, Marketing Research, Mobile Marketing