Content Marketing a Top Tactic for B2B and B2C Marketers

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There are a lot of ways to reach potential customers, but often, it’s better to let the customer reach you. More and more marketers are turning to inbound marketing tactics, like content marketing to create websites and experiences that attract consumers and lead to conversions. This trend can be seen in business to business as well as business to consumer marketing. A recent study from the Content Marketing Institute finds that B2B and B2C marketers are using content marketing more … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Study Suggests Majority of Consumers Like Card-Linked Marketing

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Some credit card companies have programs where retailers can offer special deals to customers who use their credit card to make the purchase. For example, last year, Twitter and American Express launched a program where retailers on Twitter could let people buy items from the special directly from Twitter. Card-linked marketing can also take the form deals offered to customers based on the purchase history with the card. Many business owners have shied away from such programs, but a new … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research

Mobilegeddon? More Like Hypeageddon According to the Data

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If internet marketers and blogger are guilty of one thing, it’s sensationalism. The internet has created an environment where every headline and title is talking about the “most ______  or the _______est” on any given subject, no matter banal the piece really is (e.g. How to Make the Greatest, Most Epic Grilled Cheese Sandwich Ever). This seems to have happened in mass during the past few weeks leading up to Google’s mobile algorithm launch. What was dubbed as “Mobilegeddon” by … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Research, Mobile Marketing, Search Engine Optimization

Study Shows How Consumers Search, 1 in 4 Uses Questions in Query

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For all the talk about how the internet has affected consumers, it’s important to remember that the way consumers use the internet has shaped the development of the web. The evolution of search is a good example of this. Every popular change that Google and other search engines have implemented was based on the trends they saw in user behavior. Marketers can learn from this by creating content that fits the needs of their target audience as shown by data. … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Search Engine Optimization

9 Stats on How Ecommerce and Internet Marketing are Changing Business

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Most business owners and marketers are aware that the internet and ecommerce are dramatically changing the world around us. However, it can be hard to put this awareness into concrete terms. We know that people are buying things online, but how many people, how much stuff, and what kinds of stuff? Having a good understanding of these things can help marketers create better campaigns and help business owners plan for the future. To that end, here are nine recent stats … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

Study Shows Why Teens and Young Adults Love Instagram

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When it comes to choosing an image-based social media platform, most businesses choose Pinterest instead of Instagram. There are a lot of valid reasons for this, but it’s still something Facebook seeks to change. For all its issues, Instagram has a strong following among teens and young adults. Facebook recently release an international study that showed what teens and young adults like about Instagram and why marketers should too. To build support for Instagram, Facebook partnered with Crowd DNA to … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing, Social Media

What Marketers Should Be Doing for Mother’s Day

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Mother’s Day is just a few weeks away and now is the time for online retailers to kick their holiday marketing into gear (unlike traditional marketers, who had to finalize plans for May back in March). Consumers and retailers may have a few misconceptions about what moms want for their special day. Using research to create ads that show consumers the things moms really want helps customers by better gifts, creates more revenue for businesses that offer the right things, … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Facebook Ads CPM and CTR Improve in First Quarter of 2015

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From what started as a way for college students to communicate, Facebook has grown into a large part of the ways business marketer their organizations and products to consumers. To that end, Facebook created a large advertising network that extends beyond the pages of the platform. Nanigans recently released a report on the first quarter of 2015 and the data shows that ads on Facebook are effective and getting better. Over the past year, Facebook has implemented a lot of … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Marketing Research, Pay Per Click

Google Launches Free Content Suggestion Tool for AdSense Publishers

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For websites with a large amount of content, getting a visitor to the site is only half the battle. There are probably multiple pages that have information of interest to reader and it can be difficult to direct people to this content. To help alleviate the problem, Google has introduced a new feature for some AdSense publishers that will recommend content from the site to the visitors for free. “Today we’re introducing Matched content, a free content recommendation tool for … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing, Web Design

10 Appetizing Stats on App Usage

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For the past few weeks, much of the discussion on mobile marketing has focused on creating mobile-friendly sites in time for Google’s big mobile search algorithm change. Creating websites that provide excellent experiences no matter the type of device the customer is using is important. However, business owners shouldn’t forget that more than 85 percent of the time spent on the mobile web is done through apps, as was reported last year. Whether or not an app is right for … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Mobile Marketing