ICANN Asks US and Canada For Advice On .Sucks Controversy

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A few weeks ago, we discussed the controversial .sucks domains that will go live shortly. We wrote at the time, “As the letter from Rockefeller showed, there are already powerful interests that want to shut this down.”. With just a couple of months remaining before the .sucks domain are set to go online, news about the domain is spreading amongst the business community and pressure is building on the ICANN to shut .sucks down before it goes online. To review … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Reputation Management

Millennials Want Self-Serve Customer Service Options

customer-service

The definition of good customer service is changing. For many years, customer service was exclusively about getting customer in contact with another human who can help serve the customer’s needs. Whether that contact happened face-to-face, by phone, or via letter, the basics of good customer service remained the same. A recent study suggests that the internet has changed the way that some people think about customer service. New data from Aspect Software shows that millennials are now looking for a … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

B2B Ecommerce Sales to Reach $1 Trillion by 2020

B2B-marketing

The internet and ecommerce are seen as a dominating force in many markets, but the change has come more slowly to business-to-business (B2B) sales. Ecommerce accounts for less than a tenth of B2B sales in the US. This still represents a large amount of money going to B2B retail sites, but it’s clear the full potential of the internet isn’t being seen here. This will not always be the case. Recent data from Forrester shows that B2B ecommerce sales will … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Google Now Bolds the Answers to Questions in Search Results

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When people use search engines like Google, Bing, or Yahoo to search for pages what they’re really searching for answers. To visually help searchers find what you’re looking for, Google currently bolds the keywords from the query in the links shown in the results. Google recently announced that they will also start bolding the answers to questions in the search results. Though it may seem like a small thing, Google’s plan to bold answers in search results has some marketing … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization

Nielsen Study Finds Video Ads Effective Even When Not Viewed

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Most marketers are aware that videos are effective for internet marketing. Campaigns that include video content perform better than campaigns without, in almost every possible metric. However, this doesn’t really say how valuable a tool videos are by themselves or how much of a video a consumer needs to watch in order to get an effect. Facebook and Nielsen teamed up to study these issues and the results are surprising. A recent study by Nielsen shows that video ads can … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Study Shows Customers Want a Better Integrated Mobile and In-Store Experience

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As more consumers use mobile devices to connect to the internet while they shop, it becomes ever more important that businesses integrate their mobile and in store experiences. This may seem simple enough but in reality it’s something few businesses have been able to do successfully. This isn’t just the opinion of one marketer, a recent study by Accenture show that many consumers expect more from retailers when it comes to mobile in store integration. This article will examine the … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Understanding the Engine of Ecommerce: Ignitions and Tailpipes

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In some ways, ecommerce is a lot like a car; the general concept is easy to understand, but in reality, it takes a lot of small pieces working in unison to get the desired effect. Ecommerce is more than just people clicking on a button to buy things online. It encompasses the entire sales process of getting people to a website, motivated to buy and to finish the checkout process. Understanding how the individual components of ecommerce contribute to the … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

9 Stats that Show Why Mobile Friendliness Matters

Mobile-Web-Experience

In a few weeks, Google will make a major update to their mobile search algorithm. While this mostly boils down to which pages get the mobile friendly” label, it hasn’t stopped some marketing sites from using terminology like “Mobilegeddon” to describe the update, which is, needless to say, more than a little alarmist. Getting the mobile friendly label is important for websites that want their pages to be popular with searchers on smart phones and tablets, which is something almost … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Facebook Announces New Tools for Marketers and Businesses at F8 Conference

F8-Conference

Using Facebook for marketing is good for businesses because the platform has a huge active user base and people trust the platform for handling a wide array of personal and business transactions. However, Facebook marketing can be challenging for newcomers and at the same time, it lacks some functionality that advanced users want to see. This past week brought good news for both groups. Facebook announced a new eLearning tool to help beginning Facebook marketers succeed and the F8 conference … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Social Media

Google Reverses Course and Quietly Adds Press Releases Back to Top News

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The press release is what is the most basic tools of marketing. It tells target audiences and the media what’s happening with a company, provides quotes for potential articles, and links people back to the company making the release. Since last year, press releases didn’t provide a strong SEO boost because Google devalued press release links due to abuse by spammers. Google has reversed course when it starts about press releases and quietly announced last week that they no longer … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Search Engine Optimization