Hulu and Netflix Are Changing TV as We Know It
With services such as Hulu and Netflix on the rise, the world of television is changing. More often people are turning toward their computer screens rather than their television. It’s official, online is taking over. These services are simple and cheap, two things every person loves. However, people just can’t escape the advertisements. The problem is people just cannot handle them for some odd reason. Even though, when looked at it, the company is forking out large sums of money … Continue reading
5 Easy, Unique and Inexpensive Marketing Ideas for a Small Business
Coming up with unique and innovative marking ideas for your small business can be a daunting task. Fortunately, there are a number of great options available for marketing your small business with even the smallest budget. One of the most important things you can invest in to help your business skyrocket, is time. Sometimes it’s the basics that are the most effective and when you invest the time, these five basic tips will be beneficial in successfully marketing your small … Continue reading
Platform Profiles: LivingSocial
Overview: LivingSocial is a e-commerce website that offers “Deals of the Day” for local and national companies that post specials on the service. The site, which was launched in 2007, also offers exclusive access to special evenets, travel packages, virtual storefronts, and even takeout and delivery services. Price: LivingSocial is free for members who use the site to search for deals and specials. Business owners pay a portion of the sale of vouchers sold on LivingSocial, but that payment doesn’t … Continue reading
YouTube Set to Launch Pay Channels
YouTube is planning to unveil a new set of channels that will require you to pay to watch them, according to media reports this week. The content on the new channels will be an add-on to the millions of free videos you can watch on YouTube. It is not known yet if these paid videos will have advertising. The Financial Times has reported that some viewers may be charged as little as $2 per month for a subscription to some … Continue reading
Platform Profiles: Etsy.com
Overview: Etsy is a e-commerce website that specializes in providing a marketplace for small businesses that sell homemade goods or vintage items. The site was launched in 2005 and was ranked in the top 200 sites on the internet by Alexa in 2012. The site boasts a community of more than 15 million buyers and business owners. Price: There are no membership fees for using Etsy, and sellers pay $0.20 for four months for each item they list, and then … Continue reading
Platform Profiles: Marchex, Inc.
Overview: Marchex is an advertising network that specializes in mobile and pay per click advertising. Marchex has local advertising services that include call distribution and call analytic services. They also have a publishing network of more than 200,000 owned and operated websites, including being connected to the networks for Google and Yahoo! Price: Advertisers on Marchex pay a fee for each call they receive from an ad, whether it’s online, mobile, or print advertising. They also have pay per click … Continue reading
Platform Profiles: Dailymotion
Overview: Dailymotion is a video sharing website where users can upload, share and view videos. The France-based website is the second largest video sharing site, behind YouTube. The site is available in 34 countries and translated into 16 different languages. In 2012, it was one of the top 50 websites in the world. Price: Like other video hosting sites, Dailymotion is free to use for viewers, though registration is required for age-restricted content. It is also free to post content … Continue reading
Google Comes Out With Wide View Online Marketing Tool
Most online customers need to have at least two steps on the web to make a purchase, according to data that Google made available this week. Two of those steps might be a paid search ad or an email marketing message. This sort of two step sales process accounts for 65% of all retail sales online. Google, which jumped into the same day delivery business recently, announced this effort this week with a product called The Customer Journey to Online … Continue reading
Platform Profiles: AdWords
Overview: Google AdWords is the online advertising product created by Google that is the company’s main source of revenue. AdWords offer a variety of pay-per-click advertising methods, such as cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. AdWords is for website owners, who can make money by hosting ads on their sites, and for vendors who pay to have their ads shown on the AdWords network of sites. Price: For website … Continue reading
Platform Profiles: Manta
Overview: Manta is a online directory for small businesses and professionals seeking to network. The site reports millions of unique visitors each month and acquires more than new 3,000 business members each day. Price: A basic listing on Manta is free, but they also have premium memberships that offer various ways to help professionals promote their listings to target audiences or locations. Advantages: Manta.com is a good resource for professionals looking to network because of the size of the network … Continue reading
