Study Shows 74% of US Small Business Don’t Have E-Commerce

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The internet has become such a ubiquitous part of everyday life, that people expect to find websites for just about anything. That’s why most business owners are aware that a web presence of some sort is needed to help attract potential customers. However, new research shows that majority of small businesses in the U.S. lack an e-commerce website where customers can buy items online. According to SurePayroll’s latest Small Business Scorecard, just over a quarter (26 percent) of small businesses … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Twitter To Change What Counts Toward 140 Character Limit

Twitter-IPO

There are several challenges to using Twitter for marketing but the biggest reason is easy to see. It’s difficult to say anything meaningful about a product or company when limited to 140 characters. This is a limitation that even Twitter is aware of, and they had planned to change things. But due to largely negative response to the very suggestion of changing the character limit, Twitter had to scrap a plan to increase the character limit of posts. Twitter is … Continue reading

Posted on by Peter Roesler Category: In the News, Social Media, Twitter

Google Announces Great New Ad Features for Marketers During Annual Summit

Google-Responsive-Ad-Display

Any many ways, Google is like a person. It changes with time, growing larger and more mature with each update. It’s important for business owners and marketers to keep up with these changes and update their strategies accordingly. Otherwise, it would be like a parent trying to relate to a teenager using the same tactics that worked when their child was five. During the recent Google Performance Summit, Google laid out planned changes to the way company sells ads. As … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Pay Per Click

Twitter to End “Buy” Button and Facebook to Shutter FBX

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Most talk of about changes to social media networks involve the launch of new products and new feature. However, recent reports about the world largest social media networks have been about features that are going to be removed. Facebook has announced the sunset of the FBX desktop targeting tool. And according to unconfirmed reports, Twitter may soon be disbanding the “Buy” button. To start with the bad (or worse) news for business owners and marketers, a report from Buzzfeed suggests … Continue reading

Posted on by Peter Roesler Category: Facebook, Internet Marketing, Social Media, Twitter

Google Updates Mobile Friendly Tool for Webmasters

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If your site hasn’t been getting the traffic it once was, one potential causes for your website woes may be mobile related. With the advent of smartphones and faster mobile internet speeds, more and more people are accessing websites through their mobile device. Websites that aren’t mobile friendly can be missing out on traffic. First, people that usually visit a site from a desktop browser, but find the experience lacking on mobile, will look for a site they can use … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Marketing Tips and Tricks, Mobile Marketing, Search Engine Optimization

Google Adds “Local Source” Tag to News Articles and Expands Their Use in Google News

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One of the challenges of search marketing for local businesses and news sites is that with so much content from around the world online, it’s difficult for search engines to pinpoint local articles. Search algorithms have become better at identifying local content and Google has announced a new change that will make it easier for content creators to identify their content as local. Google is adding a local source tag, that will allow content creators to identify their content as … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Marketing Tips and Tricks, Search Engine Optimization

Facebook Now Requires Influencers to Disclose Branded Content

Facebook-Branded-Content

The internet and social media have created an environment where people can learn about products from influencers like bloggers. Business owners and marketers have taken advantage by partnering with influencers by giving them products to test or access to exclusive content to use. This form of marketing by branded content is effective, but carries responsibilities for the marketer and the blogger. Facebook recently launched new features to help marketers use branded content on Facebook. As the FTC cracks down on … Continue reading

Posted on by Peter Roesler Category: Facebook, Social Media

Google Tests New Ad Features for Maps, Mobile and Local Search

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Google is constantly updating its services to make them better for the consumers and businesses who use them, or to make them more profitable for Google. It’s important for business owner and marketers to stay up to date on these tests, since they normally give indication on what official changes are on the way. Recently, marketers noticed three tests Google is currently conducting that may create new opportunities for marketers in the future. The first test worth noting involves Google … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing

Google Expands Test of Home Service Ads to Include HVAC and Electricians

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The continued success of Google as a search platform depends on its ability to be an accurate curator of web content for consumers. Connecting people to the websites and local services people need makes Google extremely valuable for searchers, business owners, and advertisers. To stay at the top of their game, Google is constantly testing new features and business models. While many of these tests come and go without being implemented, some go on to be game-changing features and products. … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click, Search Engine Optimization

Facebook Announces Several New Helpful Features for Marketers at F8 Conference

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One of the keys to the success of Facebook has been the constant evolution of the platform. Right now, Facebook is hosting its annual developer’s conference, where they often release information about upcoming changes and updates. Already, the company has announced several changes to Facebook that will make the social media network, and its related apps, more useful for marketers. The news came in all sizes. Some of the changes the company announced were geared toward toward regular business owners, … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Social Media