Study Suggests In-Store Black Friday Sales Will Lose Ground To Online Retailers

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The idea of Black Friday as this sort of mythical day of major sales is ingrained into the minds of the American public. For decades, people have stood outside of stores after Thanksgiving Day, waiting to find the best deals. But a growing number of people are questioning the wisdom of Black Friday. A recent study of US and UK consumers found that support, and sales, from in-store Black Friday sales may be slipping. First, let’s put to bed the … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

How Social Media Affects Buyer Behavior Before, During and After Shopping

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Social media networks have a great amount of potential for business owners and marketers. They provide a low-cost solution for advertising, content distribution, customer relations, and more. With social media being so capable, it’s strangely difficult to understand how consumers use social media on the path to purchase. Two recent studies analyse the different ways people and businesses interact with social media for retail purposes. One study looks at the role social media plays in consumer buying decisions. The other … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Google Launches Click to Message Feature for Google AdWords

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One of the biggest advantages of the information age is the ability to quickly communicate with just about anyone, anywhere, almost instantly. While this is great for keeping up with family and friends, there’s also a huge potential benefit for business owners. Faster communication opens new avenues for customer service and sales channels. And Google plans to add a new way to use faster communication for businesses, by being able to talk to brands through their ads. To explain it … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Pay Per Click, Search Engine Optimization

Google Announces Separate Index for Mobile Sites to Launch “Within Months”

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Over the past few years, Google has steadily increased their focus on mobile search and providing the best experience for people checking the internet from smartphones or tablets. This can be seen in the development of a separate search algorithm for mobile search, as well as using mobile friendliness as a ranking factor. During a recent conference, Google revealed that they were planning something even bigger for mobile search, a separate index. During an event at Pubcon, Google’s Gary Illyes … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Search Engine Optimization

Facebook Now Testing Ads for Facebook Groups

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Thousands of businesses use Facebook ads to show content to their target audience. An equally large number of business owners use Facebook Groups to connect with their target audience. Interestingly, it is currently impossible to use Facebook Ads to target Facebook Groups. But that may be about to change. Facebook has confirmed reports that they are testing ads for Facebook Groups. Facebook Groups are mini interest-related groups created by users. These can be related to just about anything, which makes … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Pay Per Click

Amazon Bans Incentivized Reviews Linked to Free Products from Retailers

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Reviews are essential for the success of online retailers. As many studies have shown in the past, consumers often trust the word of strangers, just as much as testimony from their friends and family. The value of reviews leads some retailers to try tactics that will lead to more positive reviews. To prevent certain kinds of ethical issues related to reviews, Amazon has announced that it will ban nearly all forms of “incentivized reviews”. To explain quickly, incentivized reviews are … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing

Google Announces AdWords Innovations for Local, Cross-Platform, and TV Marketing

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The internet has changed dramatically in the last twenty years. The internet has grown from something that only a few people had in their homes to a state where everyone is always connected, pretty much all the time. This has been a double-edged sword for online marketers. More people are online, but they are using different devices throughout the day. This makes targeting people harder if you’re trying to reach consumers through desktop ads when everyone is using mobile. Google … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Mobile Marketing, Pay Per Click

Facebook Launches New Ad Format for Local Retailers, But Is It Worth It?

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Following last week’s news that Facebook is adding new shopping features to their Messenger app, the world’s largest social media network again made headlines with a new plan to help local social media marketers increase sales. Facebook is launching a new product listing ad format where local, brick and mortar retailers can let shoppers know about item availability. “For us solving for this mobile-to-store challenge is one of the biggest and most important opportunities for us to be spending our … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Mobile Marketing, Pay Per Click, Social Media

Facebook Adds “Buy” Button and Other Features to Monetize Messenger App

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From it’s humble origins as a place for college students, Facebook has grown into an advertising juggernaut that touches the lives of almost every online consumer. Facebook has made headlines with the popularity of its desktop and mobile app and the company is hoping to bring that level of success to their Messenger app. This week, Facebook announced several new and upcoming feature for its Messenger app to make it easier for business owners to communicate with customers and generate … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Google Adds New Aggregate Review Scores for Local Search Knowledge Cards

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The internet has made it possible for many small businesses to reach their target audience, even when it’s local consumers. This can be a double-edged sword for consumers. There are more choices than ever, but it can be hard to make the right decision. One way consumers deal with this issue is to look for reviews. Google is making it easier for people to find reviews with a planned update for local search results. Earlier this year, Google began including … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization