Pinterest Email SNAFU Shows Dangers of Over Reliance on Automation

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By its nature, anything done over the internet produces a lot of data and this allows marketers to understand their audiences better than ever before. To illustrate, in print newspapers and magazines, a consumer buys the entire periodical, but there’s no way to know which articles got read, what articles people shared with friends, which ads were seen, or which ads were the most effective. By contrast, internet marketers normally have all of this information readily available from click activity. … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Tips and Tricks, Social Media

Jesse Jackson’s Next Diversity Target: Amazon

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Reverend Jesse Jackson is busy these days, blasting Amazon.com this week for failing to release its work force diversity data. Amazon, based in Seattle, is the only hold out among the technology giants in the US to not release this data. Google, Facebook and Twitter, as well as other big tech companies, have released gender and racial breakdown data in the last few months. These reports show what many people have long believed, which is that the tech industry is … Continue reading

Posted on by Peter Roesler Category: In the News

Why Digital Coupons Are a Must Have for Local Stores

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The first coupon was printed in 1889 during the early years of Coca-Cola. The paper slip for a free bottle of the soda is credited with getting the product sold across the country in just a few years (though some would suggest Coca-Cola’s early choice of ingredients may have played a role). The power of coupons can be seen by the fact that coupons changed little for the next 100 years. Through the growth of newspapers and the creation of … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Study Suggests Keyword Choice Predicts Click Activity

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Most business owners and marketers know that keywords are important for SEO and internet marketing. People use keywords in search engines that relate to what they want to find, so aligning a website’s content with the best keywords for an industry makes sense. No one is spitting their coffee out over these great revelations, but the effect keywords is greater than marketers may think. According to researchers, the keywords most likely to perform well for PPC may not be the … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Search Engine Optimization, SEO Tips and Tricks

FAA Dawdling Makes Google Take Drone Testing Overseas

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Google announced last week that they have been doing tests of delivery drones, but this caught many in the tech world off guard. The reason is that Google has been doing all of its aerial tests outside the US. The reason? FAA has not come up with procedures for Google and other tech innovators to test drone technology. Google, which has a new guest post warning in its guidelines, knows that waiting for FAA to get around to this is … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, In the News

Facebook Improves Look of Events on Mobile and Desktop Ads

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It’s so common to hear about the successes of tech giants like Google and Facebook, people tend to forget that not everything these companies works as well as they intend (like Google Authorship). A good example of this is Facebook Events. The tool should be very helpful for individual users and marketers to discover, plan and promote events. However, thus far, less than a third of Facebook’s audience uses Facebook Events monthly, and less than a third of the events … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Google Overhauls AdWords Policies – Are You Ready?

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It’s easy for marketers and advertisers to forget the tremendous pressure on ad networks. Besides the effort of finding the best ad spots for millions of ads across a vast distribution network, they also have to policies and guidelines to protect consumers from advertisers and at times, vice versa. For advertisers and marketers who use Google AdWords, new ad policies will go into effect in September that will change the types of content allowed and the techniques that can be … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Pay Per Click

Google Kills Authorship – The End of an Era

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This week marks the end of an era for the relationship between Google and content producers. Google announced it will end all functionality for Google Authorship. The writing had been on the wall for at least a month, when Google took author photos and Google Circle information out of search results on desktop and mobile. Even if the move was foreseeable, the news is still important. This article will briefly explain why Google killed it’s authorship program and what it … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Search Engine Optimization, SEO Tips and Tricks

Why Marketers Should Get Ready For Wearable Technology

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It has become clear to many business owners and marketers that mobile devices are the future for the industry. Just as many consumers can scarcely remember a time when there were no computers or internet, the generation of consumers entering the marketplace now will not be able to remember a time when they couldn’t access the internet at any time and place. However, mobile marketing won’t always be just about smartphones and tablets. The newest trend for marketers to watch … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Facebook to Start Targeting Click-Baiting Posts

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One of the challenges of running a site that features user-generated content is ensuring the quality of the content that’s produced in shared. In the past, Facebook was content to do this by removing content that was offensive, illegal, or violated copyright laws. However, over the past year, they’ve taken an eye toward posts from business pages that they feel are spammy. Facebook announced two new changes that would affect business page posts in order to improve the quality of … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Social Media