Twitter Revises Monthly Active Users Figure to Better Account for Bots

twitter-tailored-ads

As the importance of social media marketing becomes clearer to business owners and marketers, social media networks have gone out of their way to show why their platform is worthy of the advertising dollars. One key metric that is often used is the number of Monthly Active Users. Though it may seem like a simple metric to calculate for social networks, as Google+’s inflated data has shown, it’s far from an exact science. Twitter recently had to revise it’s numbers … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Social Media, Twitter

5 Tips to Help You Write Better Headlines

Common Words By Network

No matter the length of the article, the most important words are the ten or so that make up the headline. Headlines are important for every form of media but they take on extra significance for internet channels. On newspaper and magazines, even if the headline doesn’t attract the reader, they may be drawn by the cover photo, pull quotes, or even the length. Internet channels rarely get more than a headline and a snippet to gain the reader’s attention. … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Google Announces SEO Boost for HTTPS-Enabled Sites

cyber-security

The past few years have been a worrisome time for people concerned about internet security. Governments, companies and cyber criminals have gone to extremes to get information on everyday people based on their activities on the web. Consumers are often helpless because many sites don’t use adequate security measures. Google has made an announcement that will encourage more website owners to adopt up-to-date security features. Google said will give an SEO boost to websites that use HTTPS. Adding an encryption … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Search Engine Optimization, SEO Tips and Tricks

Spain’s Google Tax May Threaten Internet Marketing in Europe

internet-law

Google can’t seem to catch a break in Europe. Following the ruling against Google on what is often called the “right to be forgotten”, and the recent news that regulators will push for a harsher settlement in antitrust legislation, Google has been recently given another hit from Spanish courts. The newest ruling involves Google News and Spanish newspapers. In essence, the law creates an inescapable tax on Google News to subsidize Spanish newspapers. The ruling on the Spanish courts could … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing

Retargeting Stats to Help You Hit the Mark

targeting-customers

The old saying, “You never get a second chance to make a first impression”, isn’t as true for internet marketing as it is for other forms of communications. With print, television and radio ads, marketers are only guaranteed one chance to make an impression on a viewer. Internet marketing, on the other hand, has a feature called “retargeting” that allows advertisers to show ads specifically to people who have already visited their site. Retargeting is a valuable tool for increasing … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Tips and Tricks, Pay Per Click

Study Proves Paid Email Lists Are Worthless

MailChimp-Stats-600x600

The biggest challenge for small business owners who want to use email marketing is getting a list of people to receive the message. There are a lot of legitimate ways to build an email subscriber base but most of them take some time. Some business owners have tried using paid lists for email marketing, but there is no real benefit. New research from MailChimp clearly shows that paid email lists are worthless. It’s understandable that business owners would want to … Continue reading

Posted on by Peter Roesler Category: Email, Marketing Research, Marketing Tips and Tricks

Bing Simplifies User Interface for Ads

Bing-Update

SEO bloggers can be forgiven for our obsession with Google. Any company that has a more than 70 percent share of a U.S. market (in this case, the search market) warrants the attention of people writing about that subject. As we recently showed with Yahoo!, just because Bing is down in the numbers doesn’t mean marketers can simply ignore the platform. Bing recently announced some changes to its ad format that may make it easier to reach the nearly 20 … Continue reading

Posted on by Peter Roesler Category: Bing Updates, In the News, Pay Per Click

Russian Law Restricting Bloggers and Social Media in Effect

law-legal-issues

The evolving situation in Eastern Ukraine and Russia has created a lot of uncertainty for business owners and marketers who deal in international trade. As the U.S. and Europe approve more sanctions against Russia, it appears Russia is tightening controls over the media and internet in it’s country. A Russian law that went into effect August 1st may have serious implications for bloggers with Russian audiences and for social media sites in the country. World politics isn’t a subject discussed … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Social Media

New Google Maps Improvements a Boon for Marketers

Google-Maps

Long ago, in the time of the ancients, there were these things called “road maps”. From huge sheets that could be folded into glove box-sized pamphlets to books feature every road in a city, for generations, a road map was the best way to find where you were going. The introduction of GPS signalled the beginning of the end for road maps, and smartphone apps like Google Maps put the nail in the coffin. Though you’d be hard pressed to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Marketing Tips and Tricks, Mobile Marketing

8 Stats to Convince Nonprofits to Embrace Online Giving

Online-giving

As more Americans find their financial footing following the 2008 recession, nonprofits have finally begun to see an uptick in their donations. Regardless, the main challenge for these organizations will be to reach new supporters, increase issue awareness, and to acquire the funds needed to accomplish their mission. There will always be a place for traditional fundraising tactics, but the smartest nonprofit administrators have embraced online giving channels. Here are eight stats that show why online giving is key to … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks