Price Matching: The Best Tactic You Aren’t Using

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Business owners employ a wide variety of tactics to make their company stand out from the competition. Whether it’s through sales, free shipping, clever ads, etc., marketers are always looking for an incentive that will get customers to buy. An underused tactics that marketers should consider is price matching. According to a recent study, price matching is the second best tactic for getting customers to buy. BDO USA did a survey among retailers about which tactics brought in the most … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Why Online Reputation Matters Now More Than Ever

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A company’s reputation is one of it’s greatest assets. In a diverse, global marketplace like the internet, reputation becomes even more important. With so many potential companies to do business with, a company’s reputation may be the deciding factor on which link they click first or where they ultimately decide to buy. A recent report from Nielsen proves just how much a company’s reputation affects business and consumer opinion. The 2014 Global Reputation Study with Opinion Elites by Nielsen is … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Reputation Management, Social Media

Facebook Now Provides Select Partners With In-Depth Topic Data

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Facebook has enormous potential as a tool for marketing research. All those likes, comments and shares provide a treasure trove of data on how people feel about brands, products, trends and more. Much of this information is hidden from marketers for privacy purposes. Though a partnership with DataSift, Facebook plans to open up that some of that data to marketers. Facebook announced a plan that will give marketers in-depth insights into consumer trends though topic data. Topic data shows marketers … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Marketing Research, Social Media

How Social, Health and Environmental Causes Shape Consumer Behavior

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An interesting side effect of the rise of the internet is a growing concern among consumers about the social, environmental or health issues surrounding the products they buy. It’s not that these issues didn’t matter to people in the past, but the internet has made it very easy for consumers to research the companies they buy from and it’s easier for people to spread negative information about companies with poor corporate responsibility. Several recent studies from Nielsen show just how … Continue reading

Posted on by Peter Roesler Category: Uncategorized

10 Recent Stats that Will Make You A Better Marketer

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It’s important for business owners and marketers to stay up to date with the latest research on marketing trends and consumer attitudes. Internet marketing and ecommerce are ever-changing industries and being behind on trends can lead to lost sales and opportunities. There’s a lot of marketing research published every week, and we can’t cover all of it. Here are 10 statistics from recent marketing studies that can help business owners improve their ecommerce and digital marketing campaigns. Recently, comScore and … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Facebook Removes Inactive Accounts from Business Page Like Counts

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Over the next few weeks, marketers who use Facebook may see their number of Page Likes decline a little bit. While this is never a good thing to see, marketers can take comfort in the fact they haven’t done anything wrong. Facebook announced a plan to clean of the Page Likes of business pages by removing certain pages from the count. Facebook already removes pages that are deleted from the Page Like numbers. This new move will remove two groups … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Marketing Tips and Tricks, Social Media

Could Google Add Truthfulness as a Ranking Factor?

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In 1941, Spanish author Jorge Borges wrote a short story called “The Library of Babel”. The titular library had an infinite amount of books with every possible combinations of letters, spaces and punctuation. Though such a library would contain every book that ever was or will been written, it would also contain an endless supply of gibberish and falsehoods. This 70-year old story works well as an allegory for the modern internet. Separating truth from fiction can be difficult on … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing, Search Engine Optimization

9 Stats to Help You Reach Your Target Demographic

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There’s no such thing as a “magic bullet” when it comes to marketing and advertising (unless you happen to my advertising the Magic Bullet kitchen appliance). In order for marketers to create campaigns that are effective at driving traffic and sales, it’s important to know a lot about the target demographic that the marketer is trying to reach. In the past couple of months, Nielsen has released several studies that give marketers insights into the habits, likes, and financial situation … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Study Suggests Less Content Better for Some Email Marketing Campaigns

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Email marketing is inexpensive and effective way for marketers to keep customers informed about a business or organization. Getting people to sign up for the email is only half the battle. Consumers get a lot of email messages, so getting people to open an email, read the entire contents, and click on the links is an even greater challenge. A recent study from Constant Contact gives business owners and marketers some good tips on how to increase engagement with email … Continue reading

Posted on by Peter Roesler Category: Email, Marketing Research, Marketing Tips and Tricks

Yahoo Makes Modest Gains in Latest comScore Rankings

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With all the press coverage that Google, rightfully, receives in the SEO world, it’s easy to forget that the other major players in search are still around, and in some cases making gains on their larger-than-life rival. The most recent search engine rankings have shown that Yahoo has seen some small but impressive gains in the month since they became the default search on Mozilla’s Firefox. Back in December, Firefox began making Yahoo the default search engine on its browser. … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Search Engine Optimization