What Should In-Store and Online Retailers Expect This Thanksgiving Weekend?

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Today is the last day before Thanksgiving and for many business owners, these are the final moments before the real madness begins. For generations, the day after Thanksgiving has been the unofficial start of the holiday season. Historically, that has meant a great day for retailers. In fact, the term “Black Friday” was first coined by police officers who used the term to denote the increase calls for service caused by the greater density of shoppers and drivers in the … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Google Announces and Tests New Features that Boost Mobile Marketing

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Mobile devices have greatly changed the way consumers interact with information and retailers. Google has wisely invested a lot of resources into making the mobile experience better for consumers and business owners alike. Two recent changes from Google show that the company is still thinking of ways to make mobile better. Last week, a test and a policy change from Google shows new desktop and mobile opportunities for marketers. Sometimes, people see things when searching from their desktop at home, … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Marketing Tips and Tricks, Mobile Marketing

Facebook Adds Two New Tools to Improve Local Awareness Ads

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When businesses first started to use the internet for retail, it was mostly about selling things to people all around the world. As e-commerce and search have evolved, online retail has increasingly become about local business and connecting potential customers with local service providers. As the ad capabilities of social media networks have matured, they are increasing their ability to be a source of traffic for local internet marketing. Facebook has been at the forefront of changes to social media … Continue reading

Posted on by Peter Roesler Category: Facebook, Internet Marketing, Marketing Tips and Tricks, Mobile Marketing, Pay Per Click

Google Warns of Penalties For Sneaky Mobile Redirects, Even Hacked Ones

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It should come as little surprise that some people are willing to break the rules to give themselves an advantage in competition. It’s been seen in sports, business and advertising for decades. As value of traffic from the internet increases, some website owners have used sneaky tricks to get people to see their content. Google is always on the lookout for such tactics and they recently made an announcement about a tactic they will now target with penalties. Google has … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, Mobile Marketing, Search Engine Optimization

Facebook Becomes More Search Friendly By Adding Public Posts to Search Results

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One thing that has separated Facebook from Twitter (besides the sensible character limits) has been the degree post from strangers were searchable. On Twitter, searching for public posts has always been a key feature. And with Twitter and Google teaming up to provide live Tweets in search results, it’s clear that SEO and social media are becoming more intertwined. Facebook too has announced some changes to make the social network more search friendly for the users. “With over 1.5 billion … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Search Engine Optimization, Social Media

Report Finds Facebook Outpacing Google in Display Ad Growth

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Facebook and Google are two of the most dominating entities on the internet, but in most cases the two giants occupied different spheres. While Google is still the leader in search and Facebook, the leader of social media, the two companies are competing more and more for the same online advertising revenue. In a sign of the growing importance of social media marketing, a new report suggests that Facebook’s display ad revenue is now growing faster than Google. The analysis … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Pay Per Click

Study Finds Consumers More Trusting of Internet Marketing Tactics

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Advertising and marketing have existed since hundreds of years, and has changed much in that time. And just as they breaking news banner on a website is modern equivalent of the newsboy on the sidewalk in 1930s, many business owners have begun to wonder if the time has come to replace traditional marketing tactics with techniques more suited for the digital age. A recent study from Expertcity found that consumers are growing more distrustful of traditional marketing tactics in favor … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Twitter Officially Launches “Buy Now” Button for Tweets

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For many years, the holy grail of social media marketing has been the ability to sell products directly from a social media platform without . This sort of feature is only now being introduced on platforms like Pinterest with limitations on what retailers can sell items from their Pins. Just in time for the holidays, Twitter is also rolling out a similar feature. Last week, Twitter announced they would allow online retailers who use certain shopping platforms to use a … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Social Media, Twitter

Google Makes Four Important Announcements at SEO Conference

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Google has remained the most popular search engine around the world due to a combination of good marketing and the tremendous power of its search algorithm. Letting people know exactly how search algorithms calculate PageRank could lead to abuses. Google tries to help website owners and marketers by giving basic information on changes and updates they plan to make without going into too much detail. At the recent SMX Conference, Google mentioned four upcoming or possible updates that website owners … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Search Engine Optimization

Time Spent on Mobile Apps Surpasses Time Spent Watching TV

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The internet has changed the way people view and interact with content and now, mobile has changed the way people interact with the internet. A recent report gives marketers information that helps them better understand the things shaping the mobile web. According to data shared by Flurry, apps now reign supreme as the top media channel in the United States, even without the help of the mobile browser. New data shows that time spent inside mobile applications by the average … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Mobile Marketing