Leaked Yelp Documents Accuse Google Of Manipulating Search Results

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Google hasn’t been catching a break in Europe courts as of late, and Yelp is actively campaigning to make it worse. Besides pushing for a tougher punishment in an antitrust settlement against Google in Europe, Yelp also believes that Google is hurting their business through the way search results are listed. These accusations haven’t been made public and much of what is known comes from leaked documents and anonymous sources. This article will review the basis of Yelp’s claims against … Continue reading

Posted on by Peter Roesler Category: Google Plus, In the News, Internet Marketing, Social Media

Facebook’s App Links Served Over a Billions Apps Ads in 3 Months

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Mobile apps are a great tool for marketers and online retailers. Some users prefer to use apps to viewing mobile sites, and in some ways, they can provide a better user experience. However, one of the problems with mobile apps has been that it’s difficult to get users to download the app in the first place or to get people to the right place on the app after being brought their from ads. Besides all the other great reason to … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Mobile Marketing, Pay Per Click

Facebook Acquires LiveRail, What it Means for You

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On the balance, 2014 has been a good year for Facebook marketers. The social media giant made a lot of changes to their ad platform (like ending automatically promoted content), but opened up new marketing channels on mobile devices and apps. Advanced targeting tools have made it easier than ever to reach certain demographics. And even though Facebook has reduced the organic reach of business pages, the data suggests that business pages have seen higher engagement rates as a results. … Continue reading

Posted on by Peter Roesler Category: Facebook, Internet Marketing, Pay Per Click, Social Media

7 YouTube Stats That Prove Seeing Is Believing

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Many marketers think of YouTube as just a place to watch video, but with a little vision, it’s clearly so much more. Though the most popular videos will always be of the latest dance craze or cute kittens and childrens, there is still room for savvy marketers to get their content noticed in the mix. There is a lot of data that shows YouTube is extremely popular with US audiences and that people use it in ways that are beneficial … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Email Marketing Still Drives Consumer Behaivor

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It’s easy for business owners and marketers to be awestruck by latest marketing craze. Being able to tap into new markets with new marketing techniques does provide valuable opportunities for businesses. However, it would be wise for marketers to remember that old tactics still have a lot of value and since the systems have been around longer, traditional marketing tactics are often cheaper than adopting the newest marketing trend. Email marketing is a prime example of this. Email marketing may … Continue reading

Posted on by Peter Roesler Category: Email, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Facebook Engagement Up Even If Organic Reach Is Down

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Earlier this year, Facebook broke the hearts of marketers around the world when they announced they changed the algorithm for news feeds to reduce the organic reach of business pages. The move was decried by many and added to the never-ending chorus of naysayers predicting the end of Facebook. Far from meeting its end, Facebook is stronger than ever and according to new research from SocialBakers, marketers may be better off with the changes. According to their research, engagement on … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Marketing Research, Social Media

Google Removes Author Photo from Search Results

Since 2011, bloggers and content creators have enhanced their profile in search engine results by having their image and info on their Google+ circles show on search results. All of that came to an abrupt end last week when Google announced they will be removing of your photos and view counts from both the desktop and mobile search result pages. This article will address what is known about the change and what the possible the effects will be for internet … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, In the News, Internet Marketing, Search Engine Optimization, SEO Tips and Tricks

Google Takes the Mystery Out of AdWords Quality Score

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People often think of pay per click ads as simply a matter of money, where the more they pay, the more people will see the ad. While this is true in a general sense for Google Adwords, internet marketers should know that there are other factors that go into play when Google decides what ads get shown to whom. It has been known for a while that Google takes the quality of ads into consideration, but it was unknown to … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization, SEO Tips and Tricks

Google Begins Testing Domain Registration Services

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As the most popular search engine in the world, many brands and businesses would welcome the chance to be closer to Google. A future where some websites can be registered by the search giant may be closer than many would have thought. Google has started a beta test where they will begin registering websites. Domain registration and hosting are already a competitive market. Google’s pricing, $12 per domain, is on par with the fees for most domain registrars. Though Google … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, In the News, Web Design

7 Surprising Stats that Show Yahoo is Still Relevant

Once one of the giants of internet search, Yahoo! has fallen on hard times compared to its illustrious past. The most recent search engine rankings put them with a paltry 10 percent of explicit web searches in the US, nearly half the share of Bing and not even a sixth of the share that Google has. But even if Yahoo isn’t the most popular search engines, there are still a lot of reasons for people to visit the site. News … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research