Google Confirms Planned Increase to SERP Snippet Length

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Despite the many different forms of digital advertising and marketing available, most visits to a website still begin with an online search. With so many pages to choose from on any given search, it’s important to make the most of the little bit of information that will be shown on the search results page to capture the attention of searcher. That task may get just a little easier, as Google has confirmed they will start lengthening search snippets. A snippet … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Assistant Now Offers Local Services Suggestions

Google-HQ-2016

Virtual assistants are becoming more popular with consumers, and the technology is affecting the way people search for things online. Just as Google was one of the first to integrate speech recognition into search, they are taking steps to integrate their virtual assistant into their services. Starting now, Google Assistant will provide local services suggestions for things like plumbers and electricians. When consumers use their Google Assistant on Android phones, Google’s iOS Assistant app and smart devices like Home, they … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Twitter’s New Character Limit Creates Opportunities for Marketers

When Twitter first started over a decade ago, the team decided to limit Tweets to 140 characters, since that mirrored the limit of most text messaging systems at the time. The character limit became a defining feature of Twitter, but it also held the platform back. After years of trying, Twitter has finally introduced longer Tweets in an attempt to increase its market share. Twitter has often been criticized for their character limit because it was often an entry barrier … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Social Media, Twitter

Google Expands Local Services Ads to 30 Cities

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A couple of years ago, Google began testing a new ad format that helped businesses that provided local services find leads. These early efforts must have shown promise, as Google is now ready to expand the test. The original testing area was limited to a few cities, but now 17 cities can use the ads and Google plans to expand to 30 U.S. markets by the end of the year. Google’s Local Service Ads were designed to help businesses like … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Google Annouces Several New AdWords Formats to Boost Local Sales this Holiday

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With a month left before Black Friday and the official start of the holiday shopping season, Google is rolling out some new AdWords features. The new tools mix mobile ads, Google Assistant and new ad formats to drive in-store traffic this Christmas. After a testing period that began last year, Google has officially launched their Showcase Shopping ads and made it available to more advertisers globally in 15 new countries. This ad format let brands attract customers with a collection … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Online Holiday Shoppers to Spend 70% More Than In-Store Shoppers in 2017

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With the holiday shopping season already starting for many consumers, business owners are wondering about the best way to attract customers. Though online shopping and ecommerce have come a long way, most customers will do their holiday shopping at a traditional store. However, a new study suggests business owners that use online marketing and ecommerce may come out ahead this holiday season. According to a survey of 3,785 individuals by NPD Group, online marketing and ecommerce will play a larger … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks

Google Ends “First Click Free” Policy for Online Publishers

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For a long time, a common paradigm for making money from a website was to create interesting content, post it for free on a website, then make money from the ads that ran on the site. While this model is still in use, it has become less lucrative over the years as competition among websites has increased and more online consumers use ad blocking extensions on their browser. To help online publishers, Google has announced several changes and new tools … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

Google Can Now Double Spend Daily Budgets for AdWords

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The ease and speed of online advertising can be a blessing and a curse. Online advertising platforms make it easy to spend a lot more money on ads than someone originally intended. This is why many advertisers and marketers use daily budgets to keep costs in line. Google AdWords users who use daily budgets will need to be more careful as Google will now allow advertisers to go over their daily budgets. The idea of letting AdWords users go over … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click

Facebook and Google Add New Ad Features in Time for the Holidays

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As business owners and advertisers plan their holiday marketing campaigns, online platforms that sell advertising are offering new tools and features to help business owners reach consumers. Both Google and Facebook announced new ad features, just in time to help business owners this holiday season. After being tested for about a year, Google is making their Shopping Showcase ads available to more advertisers. The feature was first tested in 2016 and throughout most of the year. It is now a … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, In the News, Internet Marketing, Pay Per Click

Online Marketing has Become the Final Frontier for Grocery Retailers

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While the internet and ecommerce have dominated and changed many industries, there are some sectors that have proved harder to break into. However, even in some of these areas, online marketing and sales are starting to make an impact. A recent study focused on the changes happening among grocery retailers and how online marketing has become the final frontier for these stores. PowerReviews recently research paper titled, “Beyond the Supermarket Shelves: How consumers are navigating the grocery shopping experience online … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research