How Women Use Online Reviews

connected-woman

Trust is one of the most important commodities for online retailers. Many studies have shown that online reviews are a good way to build consumers trust in the products they see online and the retailers who sell them. New research from Influence Central analyzed how women respond to customer reviews online and their online shopping. This article will discuss this study on customer reviews and how marketers can use them to make their retail sites better. Whether it’s empirically true … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

3 Ways to Increase Ad Views on Your Website

online-advertising

For many websites, ad revenue is the only source of income for content creators, so it’s in their interest for it to be easy for readers to see and click on ads. However, it’s an unfortunate truth that many of the ads that are displayed on the web are ignored by intended audience, even when the ad is right in front of them. Though content publishers have little control over which ads are shown to visitors, there are things website … Continue reading

Posted on by Peter Roesler Category: Google, Internet Marketing, Marketing Research, Marketing Tips and Tricks

How to Build Customer Loyalty During the Holiday

customer-loyalty

The holiday shopping season is an important time for business owners for several reasons. There’s the obvious benefit of increased sales. And it’s also a time when foot traffic to in-store locations increases as does web traffic to retail sites. This flurry of activity of is good for business owners now, but properly handled, business owners can turn holiday shoppers into loyal customers for a brand. This article will show how business owners should use their increased exposure during the … Continue reading

Posted on by Peter Roesler Category: Uncategorized

8 Stats About Brands to Help Build Your Business

Brand-Marketing

The power of branding is something neither consumers nor business owners can take lightly. Whether they realize it or not, consumers are more trusting and more likely to buy from companies and brand names they’ve heard of before. One side effect of the way the internet has opened up commerce is that people are more willing to take a chance on new brands they haven’t tried before. Similarly, the last recession taught many consumers to shop smarter and to search … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Study Shows Promotions Drive Consumer Behavior at All Stages

RetailMeNot Inc The Impact of Promotions  Infographic

Advances in technology have given business owners new ways to find customers, new ways to sell products online, and new ways to advertise their services. In light of the fancy technology, it’s sometime easy to forget that simple, old tactics are still effective. Recently, RetailMeNot released a study based on multiple data sources that showed just how valuable promotions remain even in the digital age. RetailMeNot is a company that has a website and an app that allows people to … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Twitter Introduces New Twitter Offers for Advertisers

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One of the biggest challenges for marketers using Twitter is that it’s hard to sell products directly from the platform. Twitter has made a lot of progress in this area during the past year by introducing new Amazon checkout integration, adding Amazon Wishlist integration and testing a “Buy” button. Twitter is now testing a feature called Twitter Offers that will let advertisers include special promotions for certain fans. “Starting today (in the U.S. only), we’re beginning to test a new … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Tips and Tricks, Social Media, Twitter

Google to Identify Mobile-Friendly Sites in Search Results

mobile-friendly

As the producers of the world’s most-used mobile operating platform, Google knows a thing or two about creating a mobile experience that people can enjoy. In recent weeks, Google has translated that know-how into tool that webmasters can use to see if there site is mobile friendly. Google will now give searchers a similar benefit by identifying mobile-friendly sites on mobile search results. The importance of mobile devices for accessing the internet has become ever clearer over the past few … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Marketing Tips and Tricks, Mobile Marketing, Search Engine Optimization

Online Sales Surge, In-Store Sales Fall During Black Friday

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It will take some time before retailers have a more comprehensive data set to work with but preliminary numbers from Black Friday are a mixed bag for retailers. In-store sales were down on Black Friday, but online sales surged, when compared to similar data from last year. These early Black Friday sales figures suggest that early special deals, mobile marketing and the internet in general are changing how and when people shop for the holidays. According to ShopperTrak, U.S. shoppers … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Mobile Marketing

Facebook to Change Privacy Policy and Terms of Service in 2015

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Facebook is no stranger to controversy, and throughout 2014, the social media giant has added new features that make the platform better for marketers but has alarmed some privacy advocates. In response to some of the criticism, or perhaps to prepare consumers for more changes, Facebook will update their privacy policy and terms of service. They’ve also added a new section called Privacy Basics to help users navigate privacy options. According to Facebook, the updates won’t affect the way Facebook … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Marketers Can Now Use Gmail to Directly Collect Customer Reviews

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Google has introduced a new feature in Gmail that will make it easier for certain business owners to get reviews from their target audience. Just as users can respond to RSVP through Gmail, this new option will let Gmail users review restaurants and other businesses right from their inbox. The Review Action is available for restaurants, movies, products and more. By adding the schema markup to marketing emails, recipients will be able to provide numeric (star) ratings and even submit … Continue reading

Posted on by Peter Roesler Category: Email, Internet Marketing, Marketing Tips and Tricks