Google Warns Reviewers of SEO Penalties If Gifts Aren’t Disclosed in Writing and Link Structure

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Following an age of ad saturation, many consumers are searching for content that doesn’t feel like it was written by an advertising team. This can be seen in the rise of reviews and social media channels devoted to unboxings, try-ons, and stress tests. Savvy business owners and marketers have taken advantage of this trend by giving products to people to review. Besides being cheaper than producing and running an ad, the content created by the reviewer would get more attention … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Search Engine Optimization

Google Experiments With New Local and Mobile Friendly Features for SERPs

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Google is always testing new features to help people find content online and to help content and business owners put their best foot forward. Recently two new tests have been spotted where Google is trying out new things on their search result pages to help mobile and local marketers improve their presence in search. The mobile test involves adding clickable phone numbers to search results. This may sound like old hat, since Google has been adding clickable phone number to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Search Engine Optimization

What Do Facebook’s New Reactions Mean For Marketers?

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For years, people could only engage with Facebook posts with a thumbs up or a comment, and the people liked it (because it was our only choice). Though people on Twitter have yet to realize it’s hard to have a meaningful conversation in 140 characters, Facebook has come to understand that people have more than one emotion. After years of promising, Facebook has finalized introduced an engagement other than the like button. Last week, “reactions” on Facebook were launched, and … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

Google Redesigns Ad Placements on Desktop SERPs

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Advertising has been a part of mass media for generations. Even as mediums have changed, ads have remained a common part of the landscape. But things are about to be a little different for SEO and PPC marketers in 2016. Google recently announced some changes to the amount  and layout of ads people see in certain places on search engine results pages. SEO marketers began noticing the test of new layouts and ad features back in December of 2015. Now … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Pay Per Click, Search Engine Optimization

Facebook to Expand Instant Articles to All Publishers in April

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As more people turn to the internet as their primary source for news and information, content has become more important than ever for driving traffic and keeping visitors interested. Realizing that cat pictures are no longer the future of the internet, Facebook will soon expand access its new content publishing tool. Once available to a few select publishers, Facebook will open up its Instant Articles feature to everyone in April. The social media giant made the announcement yesterday as part … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Smartphones Dominate Searches Related to Super Bowl 50 During the Game

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Nearly 112 million people turned on their TVs to watch Super Bowl 50 on Sunday. While just shy of the record, it’s still an incredible amount of people watching the same thing at the same time. This clearly creates opportunity for traditional TV advertisers, as the commercials are almost as important as the game to some people. But data released by Google following the game suggested that some of the most important marketing actions happened off from the field and … Continue reading

Posted on by Peter Roesler Category: Google, Internet Marketing, Marketing Research, Mobile Marketing

Survey Shows Most Businesses Worried About Their Website’s Security

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The internet has dramatically changed the way people search and shop for things online, and continued technological advances have changed ecommerce. There are a lot of ways for people to shop online, but the biggest concern for many business owners and consumers is the security of these systems. A recent survey of IT security practitioners revealed that there is a lack of confidence in securing mobile transactions and increasing risks to payment data. Most business owners are aware that security … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

New Study Reveals 5 Things That Work for SEO

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Google has made a many changes to its search algorithm over the years. These constant updates have allowed to stay on the leading edge of desktop and mobile search, but it does create challenges for business owners and marketers. With so many changes, many website owners may be unsure about what works best for SEO. A recent study analyzed the content and placement of over a million links on Google. Using the data from that study, here are five things … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing, Marketing Research, Search Engine Optimization

Study: 99% of Articles Reach Peak Traffic Within 72 Hours

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One of the challenges of content marketing is getting the right content to the right people at the right time. A recent study suggests that the window of opportunity may be smaller than many people realize. According to a small-scale analysis of multiple web sites, the traffic from an article drops precipitously within the first week after it’s published. The research comes from Boost The News, a content management and promotion software, that tracked the traffic that came from each … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Google Confirms Recent Core Algorithm Changes

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The new year is barely two weeks old and things are already heating up in the world of SEO. Google has big things planned for 2016 and has already announced some upcoming changes, and a few that have already happened since the ball dropped on New Years Day. The article will highlight some of the changes SEO marketers should be paying attention to. Over the past couple of weeks, webmasters may have noticed a change in the traffic coming to … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing, Search Engine Optimization