Facebook to Expand Instant Articles to All Publishers in April

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As more people turn to the internet as their primary source for news and information, content has become more important than ever for driving traffic and keeping visitors interested. Realizing that cat pictures are no longer the future of the internet, Facebook will soon expand access its new content publishing tool. Once available to a few select publishers, Facebook will open up its Instant Articles feature to everyone in April. The social media giant made the announcement yesterday as part … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Smartphones Dominate Searches Related to Super Bowl 50 During the Game

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Nearly 112 million people turned on their TVs to watch Super Bowl 50 on Sunday. While just shy of the record, it’s still an incredible amount of people watching the same thing at the same time. This clearly creates opportunity for traditional TV advertisers, as the commercials are almost as important as the game to some people. But data released by Google following the game suggested that some of the most important marketing actions happened off from the field and … Continue reading

Posted on by Peter Roesler Category: Google, Internet Marketing, Marketing Research, Mobile Marketing

Survey Shows Most Businesses Worried About Their Website’s Security

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The internet has dramatically changed the way people search and shop for things online, and continued technological advances have changed ecommerce. There are a lot of ways for people to shop online, but the biggest concern for many business owners and consumers is the security of these systems. A recent survey of IT security practitioners revealed that there is a lack of confidence in securing mobile transactions and increasing risks to payment data. Most business owners are aware that security … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

New Study Reveals 5 Things That Work for SEO

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Google has made a many changes to its search algorithm over the years. These constant updates have allowed to stay on the leading edge of desktop and mobile search, but it does create challenges for business owners and marketers. With so many changes, many website owners may be unsure about what works best for SEO. A recent study analyzed the content and placement of over a million links on Google. Using the data from that study, here are five things … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing, Marketing Research, Search Engine Optimization

Study: 99% of Articles Reach Peak Traffic Within 72 Hours

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One of the challenges of content marketing is getting the right content to the right people at the right time. A recent study suggests that the window of opportunity may be smaller than many people realize. According to a small-scale analysis of multiple web sites, the traffic from an article drops precipitously within the first week after it’s published. The research comes from Boost The News, a content management and promotion software, that tracked the traffic that came from each … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Google Confirms Recent Core Algorithm Changes

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The new year is barely two weeks old and things are already heating up in the world of SEO. Google has big things planned for 2016 and has already announced some upcoming changes, and a few that have already happened since the ball dropped on New Years Day. The article will highlight some of the changes SEO marketers should be paying attention to. Over the past couple of weeks, webmasters may have noticed a change in the traffic coming to … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing, Search Engine Optimization

Study Shows Which Websites Did the Best on Google in 2015

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Google is a dominating force in just about every aspect of the internet. Besides making the company a lot of money, it has also earned them the ire of their competitors, many of whom claim Google manipulates results to hurt their businesses. Though it will probably do little to blunt their critics, a recent analysis from Moz suggests that many of Google’s competitors were among the top gainers in SEO in 2015. At the beginning of December, Moz began an … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Search Engine Optimization

FTC Offers Guidance on How to Properly Use Native Advertising

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For nearly 150 years, paid advertisements have been the dominant form of funding mass media. From newspapers, radio, TV and even the internet easy-to-identify ads have been a part of the content. However, since people tend to ignore ads, marketers and advertisers have thought of new ways to get companies to learn about their products. Like the advertorial sections in newspapers, some websites have begun offering native advertising, where there’s a soft sale in the form of content that is … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Tips and Tricks

Data Shows People Are Willing To Pay More After Positive Social Media Interaction

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For good or bad, the internet and social media have made it easier for people to communicate directly with businesses and brands. While it can be annoying when small issues turn into major social media crises, the ability engage with consumers gives businesses a chance to create positive experiences with their customers. Creating positive customer service experiences is more than just a buzz phrase. Good customer service is essential for creating return customers and building a positive brand perception. But … Continue reading

Posted on by Peter Roesler Category: Marketing Tips and Tricks, Reputation Management, Social Media, Twitter

Facebook to Challenge LinkedIn with ‘Facebook at Work’

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Many people would argue that there is too much social media in the lives of people these days, but Facebook doesn’t want to hear it. After a year of testing, there indications that Facebook will soon launch their Facebook at Work platform. The system will make it easier for people to use Facebook at work (as the name implies) while keeping their personal lives separate. While this may seem like an HR sort of thing, there are reasons this program … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Marketing Research