Google Updates Mobile Friendly Tool for Webmasters

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If your site hasn’t been getting the traffic it once was, one potential causes for your website woes may be mobile related. With the advent of smartphones and faster mobile internet speeds, more and more people are accessing websites through their mobile device. Websites that aren’t mobile friendly can be missing out on traffic. First, people that usually visit a site from a desktop browser, but find the experience lacking on mobile, will look for a site they can use … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Marketing Tips and Tricks, Mobile Marketing, Search Engine Optimization

Google Adds “Local Source” Tag to News Articles and Expands Their Use in Google News

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One of the challenges of search marketing for local businesses and news sites is that with so much content from around the world online, it’s difficult for search engines to pinpoint local articles. Search algorithms have become better at identifying local content and Google has announced a new change that will make it easier for content creators to identify their content as local. Google is adding a local source tag, that will allow content creators to identify their content as … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Marketing Tips and Tricks, Search Engine Optimization

Facebook Now Requires Influencers to Disclose Branded Content

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The internet and social media have created an environment where people can learn about products from influencers like bloggers. Business owners and marketers have taken advantage by partnering with influencers by giving them products to test or access to exclusive content to use. This form of marketing by branded content is effective, but carries responsibilities for the marketer and the blogger. Facebook recently launched new features to help marketers use branded content on Facebook. As the FTC cracks down on … Continue reading

Posted on by Peter Roesler Category: Facebook, Social Media

Google Tests New Ad Features for Maps, Mobile and Local Search

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Google is constantly updating its services to make them better for the consumers and businesses who use them, or to make them more profitable for Google. It’s important for business owner and marketers to stay up to date on these tests, since they normally give indication on what official changes are on the way. Recently, marketers noticed three tests Google is currently conducting that may create new opportunities for marketers in the future. The first test worth noting involves Google … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing

Google Expands Test of Home Service Ads to Include HVAC and Electricians

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The continued success of Google as a search platform depends on its ability to be an accurate curator of web content for consumers. Connecting people to the websites and local services people need makes Google extremely valuable for searchers, business owners, and advertisers. To stay at the top of their game, Google is constantly testing new features and business models. While many of these tests come and go without being implemented, some go on to be game-changing features and products. … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Pay Per Click, Search Engine Optimization

Facebook Announces Several New Helpful Features for Marketers at F8 Conference

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One of the keys to the success of Facebook has been the constant evolution of the platform. Right now, Facebook is hosting its annual developer’s conference, where they often release information about upcoming changes and updates. Already, the company has announced several changes to Facebook that will make the social media network, and its related apps, more useful for marketers. The news came in all sizes. Some of the changes the company announced were geared toward toward regular business owners, … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Social Media

Google Tells Business Owners How to Succeed in Local SEO Marketing

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Though it can be a little frustrating at times for SEO marketers, it makes sense that much of Google’s method for determining page rankings is kept secret from the public. It’s necessary to prevent people from trying to spam the system. So when Google willingly gives marketers a peek into its inner working, it’s worth paying attention. Recently Google updated its information for marketers in a way that helps business owners improve their ranking on Google My Business. Google has … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing, Marketing Tips and Tricks

Study Shows Social Media Marketing Growing in Importance for Millennials

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It’s been over a decade since the first social media sites began cropping up. And just like reality TV, few people at the time could imagine how big social media would become. Consumers and business owners agree that social media is an important avenue for communication, but the value goes beyond that. A recent study from Deloitte shows that social media has a large effect on the purchasing decisions of millennial consumers. Deloitte released its tenth annual Digital Democracy Survey. … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Google Launches Analytics 360 Suite with New Tools For Marketers

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Google has built an empire on its ability to gather and analyze data on users. While this can be a little creepy, there’s no denying that when properly used, this data makes Google better at targeting audiences and at finding content that connects with audiences. It’s why you can normally find what you need after looking at one page of search results. Google has made analytics tools available before. In fact, Google Analytics is one of the most ubiquitous forms … Continue reading

Posted on by Peter Roesler Category: Google Analytics, Google Updates and Changes, In the News, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization

Google Warns Reviewers of SEO Penalties If Gifts Aren’t Disclosed in Writing and Link Structure

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Following an age of ad saturation, many consumers are searching for content that doesn’t feel like it was written by an advertising team. This can be seen in the rise of reviews and social media channels devoted to unboxings, try-ons, and stress tests. Savvy business owners and marketers have taken advantage of this trend by giving products to people to review. Besides being cheaper than producing and running an ad, the content created by the reviewer would get more attention … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Search Engine Optimization