Advertiser Survey Suggests Images Better at Driving Engagement than Text

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For SEO and internet marketing purposes, the content on a website is one of the most important factors that determines the success or failure of a campaign. No matter how people get to a site, it’s the things they read and see while on the site that will convince them to take action with the business. Good written content is essential, but a recent survey of advertising executives suggests that good imagery may be slightly more important. Recently, TripleLift surveyed … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Web Design

9 Stats That Prove the Value of Building Loyalty

customer-loyalty

Just about every company depends on repeat business. It’s not enough to get customers to shop at a business or website for the first time. It’s more expensive to solicit new customers than it is to get old customers to come back. At least, if the business provided a good experience and service to the customer. One way business owners can improve repeat business is to use loyalty programs. There have been several studies in the last few months that … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

How Marketers Can Take Advantage of New Group Direct Messages on Twitter

Twitter-IPO

One of the challenges of using Twitter is its openness. Unlike Facebook, where users can restrict content visibility to groups of friends, if a person is posting on Twitter and wants more than one person to see it, then everyone on Twitter can see it. Or so it was. Twitter isn’t abandoning their model of openness, but they recently added a group private messaging feature that lets Twitter users start a private, direct message conversation to a group of up … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Tips and Tricks, Social Media, Twitter

Email Marketing Is Most Preferred Communication Method for US Consumers

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The internet has given marketers a lot of great tools to use when trying to reach and engage with current customers. Depending on the demographic, marketers can try to connect with consumers through social media, mobile and SMS marketing, display ads and more. However, a recent study from MarketingSherpa suggests that email marketing is the sharpest knife in the set when it comes to reaching current customers. Email marketing is the most preferred method for communicating with current customers. The … Continue reading

Posted on by Peter Roesler Category: Email, In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Improving In-App Customer Service Essential for Online and Offline Sales

mobile-marketing

When mobile marketing first began, it was largely about making sure a site was mobile optimized (i.e. easy to use on a smartphone). While this remains an important goal and benchmark for a company’s efforts to woo smartphone users, mobile marketing has taken on more dimensions. Apps are becoming more important as a means for customers to buy items directly from their mobile device or to research items as they shop in store. A recent study from Contact Solutions suggests … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Improving In-App Customer Service Essential for Online and Offline Sales

mobile-text

When mobile marketing first began, it was largely about making sure a site was mobile optimized (i.e. easy to use on a smartphone). While this remains an important goal and benchmark for a company’s efforts to woo smartphone users, mobile marketing has taken on more dimensions. Apps are becoming more important as a means for customers to buy items directly from their mobile device or to research items as they shop in store. A recent study from Contact Solutions suggests … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Twitter and Google Team Up to Put Real-Time Tweets in Search

Twitter-IPO

Twitter has a new ally in its attempt to make the platform more accessible to users and marketers. Or to be more accurate, an old ally is returning. According to insider reports, Google and Twitter will team up so Google can show Twitter posts in search results. The plan to show Twitter content in Google search results is good for marketer who want to use Twitter to reach audiences. According to Bloomberg, sources have revealed that Google and Twitter have … Continue reading

Posted on by Peter Roesler Category: Google, In the News, Internet Marketing, Social Media, Twitter

9 Stats on Online Video, Television and Internet Marketing

online-video-concept

Everywhere consumers look, there are signs of the growing importance of the internet. Recent research from Nielsen and Forrester show how the internet and online video have affected television markets in the modern age. We recently showcased nine facts on internet marketing and music. This article will feature nine stats on online video, television, and internet marketing. According to a study from Nielsen, 73 percent of Americans actively choose to watch TV, this is second only to listening to music. … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Report Shows Mobile Changing Every Aspect of CPG Economy

market-research

The mobile marketing has given business owners and marketers a lot of opportunities to reach consumers with relative content and mobile ads. As consumers become more comfortable with mobile technology, business owners should adjust their marketing strategies with that in mind. A new report from Ninth Decimal shows just how much of an effect mobile marketing is having on every part of consumer packaged goods (CPG) commerce, online and off. The CPG 2014 Insights Report highlights recent mobile market audience … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Pinterest Adds New Search Features to Help Marketers and Consumers

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The explosive growth of Pinterest during the four years since its creation has been a blessing and a challenge for the social media platform and the people who use it. There are more than 750 million boards and billions of images, many of the geared toward things that interest women, who make up more than 70 percent of the Pinterest audience. To make it easier to find content and to reach male users, Pinterest has added a Guided Search feature. … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Pintrest, Social Media