Google Begins Penalizing Mobile Sites for Instrusive Interstitials

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With content marketing, the content that catches the consumer’s attention is rarely the end goal. Normally, a blog post or viral video was created to showcase something else to the consumer, such as a specific business or other marketing goal. This is why it’s common to see ads, banners, sign-up boxes and more on pages with content marketing materials. However, this can be a problem for mobile devices. When you have a screen that’s only inches in size, attempts to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Search Engine Optimization

New Data Shows Mobile and SEO Led to Increases in 2016 Holiday Spending

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It’s a new year. And now that the dust has settled on holiday spending, marketers can take a look back at 2016 and see what worked and to make plans for the new year. According to recently released data from NetElixer, mobile marketing and SEO is growing in importance and that trend should continue in 2017. NetElixir released the report 2016 Holiday Season: By the Numbers. Their data indicated that compared to 2015 total ecommerce holiday sales, preliminary data from … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Mobile Marketing

Google Plans New Label for Sites With Insecure Password Systems

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Providing proper security for websites has become an increasingly important challenge for small business owners. Over the past few years, we have seen multiple situations where insecure websites for small businesses leaked information that can be used by malicious parties. As this will certainly be a problem for years to come, Google has taken a proactive solution to convince website owners to update their websites. In 2017, Google will start labeling in search results when websites have unsecured logins when … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing

Facebook Metrics Take Another Hit as comScore Points Out Underreporting for Instant Articles

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Facebook puts a lot of faith in the power of their algorithms and data. In fact, so do a lot of business owners and marketers. Facebook’s data about the reach of posts, the effectiveness of ads, and so on, are often taken at face value. However, a new issue involving erroneous metrics from Facebook has arisen. The social media giant has taken steps to correct the issue, but it raises questions about the reliability of Facebook Insights and other metrics. … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

New Law Would Void “Non-Disparagement” Clauses that Silence Online Reviews

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Online reviews are a powerful tool for consumers and business owners. With so many businesses to choose from in the modern marketplace, online reviews can help business owners showcase their good side or warn consumers about potentially shady businesses. According to one study, 91 percent of consumers regularly or occasionally read online reviews and 84 percent of people trust online reviews as much as a personal recommendation. Unfortunately, online reviews can be used by angry customers to leave illegitimate complaints … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Reputation Management

Research Suggests E-Coupons Will Increase Dramatically Over Next 5 Years

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Everyone likes convenience and everyone likes to save money. Combining these things together seems like a good idea and mobile devices makes that possible for marketers. Recent data from Juniper Research suggests mobile coupon redemption rates will increase significantly over the next five years. A new study from Juniper Research has found that e-coupon redemptions will double over the next 5 years, reaching $81 billion in 2021, increasing from an estimated $40 billion in 2016. “As retail becomes an ever … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Mobile Marketing

Nielsen Study Shows Mobile Ads Performance Now on Par with Desktop

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As tablets and smartphones grow in popularity, an increasing number of consumers are accessing the internet through these mobile devices. This had been problematic for marketers, because mobile advertising techniques were struggling to match the effectiveness of desktop ads. However, a recent report from Nielsen found that mobile ads are now on par with their desktop counterparts. Nielsen recently released their Nielsen Digital Ad Benchmarks and Findings for the second quarter of 2016. The report reflects the average on-target percentage … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Pay Per Click

Study Suggests Brands Will See Social Media Activity Surge During Holidays

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Social media marketing is an important component to an integrated marketing campaign all year long. However, business owners and marketers should expect to use social media more often than usual during the holiday season. A recent study from Sprout Social suggests that consumers are significantly more likely to connect with brands through social media during the holiday season. There are a lot of ways that consumers may choose to utilize social media during the holidays. They will research information about … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Social Media

Facebook Suit Over Biased Ads a Warning On Misusing Advanced Ad Targeting

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Being one of the largest tech companies in the world, Facebook is a lightning rod for criticism. Facebook has a massive amount of data on their users and they allow marketers and advertisers to use some of that data when targeting consumers. While this may not be very different from what all online ad systems do, the amount of data and the size of the network makes Facebook’s actions subject to greater scrutiny. One of the company’s more recent legal … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Pay Per Click, Social Media

Study Suggests In-Store Black Friday Sales Will Lose Ground To Online Retailers

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The idea of Black Friday as this sort of mythical day of major sales is ingrained into the minds of the American public. For decades, people have stood outside of stores after Thanksgiving Day, waiting to find the best deals. But a growing number of people are questioning the wisdom of Black Friday. A recent study of US and UK consumers found that support, and sales, from in-store Black Friday sales may be slipping. First, let’s put to bed the … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks