Study Finds Coupons Are the Most Important Deciding Factor for Many Shoppers

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It’s September, which means it’s time for business owners and marketers to start planning their holiday marketing plans. While it’s important to have the best products that customers want, this matters less in the age of online shopping since there is probably another online vendor selling the same thing. A recent survey by Valassis examined what matters the most to modern shoppers and how businesses can adjust their tactics accordingly. In a survey of 8,550 consumers, Valassis found that shoppers … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research

Google Will Label HTTP Sites with Forms as “Non-Secure” in October

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For a little over a year now, Google has been heavily pushing website to move to more secure HTTPS servers. Google has yet to go the route they went with mobile friendliness and create an entirely new ranking factor. However, they are making changes to Chrome that make it more important for websites to be on an HTTPS server. In this situation, Google is using the power and popularity of the Chrome Browser. As they first warned several months ago, … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Search Engine Optimization

More In-Store Retailers Turn to Mobile Marketing and Social Media to Boost Sales

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For a long time, many small and local businesses considered their main technology challenge to be getting a website created. However, with so many businesses with websites, and increased competition from online rivals, business owners have embraced new technology to help their businesses succeed. A new report from RetailMeNot suggests that business owners will increasingly use mobile marketing and social media marketing to expand their in-store businesses in the near future. RetailMeNot recently released a new study titled “How Retailers … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Mobile Marketing

Facebook Threatens to Ban Advertisers and Page Owners for Cloaked Links

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If you use Facebook to help promote your business or share content with others, you may have noticed some changes to the way link boxes are handled. As was discussed in another article, these changes were setup to prevent people from changing the link box to confuse readers. Earlier this week, Facebook has announced even more efforts to prevent misinformation campaigns from spreading on the platform. And in this case, violators may be banned from ads or have their pages … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

3 Recent Google Changes You May Have Missed This Week

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One of Google’s strengths is that the company is always adapting its products to fit the changing needs of consumers and business owners. However, with Google’s sheer number of products and services, along with all the changes Google is constantly making, it’s hard for people to stay up-to-date with the latest Google news. Here are three Google news tidbits from the past week that you may have missed. New Guidelines for Quality Raters To combat some of the negative issues … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, In the News, Marketing Research, Search Engine Optimization

95% of Consumers Have Mobile Devices in Hand While Watching TV

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Mobile devices have become an extremely important part of everyday life for Americans and many people around the world. Most people are unlikely to be away from their mobile devices for more than an hour, and they check them constantly throughout the the day. A recent study from Facebook shows that even the time people spend with their TV screens is being shared with their mobile devices. An in-home eye-tracking study Facebook IQ commissioned in the US revealed that 94 … Continue reading

Posted on by Peter Roesler Category: Facebook, Marketing Research, Mobile Marketing, Social Media

Google to Bring News Feed Feature to Google App and Chrome Browser

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Many people may not remember that over five years ago, Google had an iGoogle service that gave viewers snippets of news clips and the like on their personalized Google home page. The iGoogle service met its end in 2012, where it was replaced by the Google Now app for mobile. Now, Google is retiring the Google Now name and bringing back some of the old iGoogle features to create a personalized news feed for users of the Google App. The … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing

Facebook Messenger Ads Now Available for Marketers Globally

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Facebook has billions of users around the world, and knows a great deal about their likes and interests. This makes the platform incredibly useful for business owners and marketers. Facebook advertising is becoming even more diverse as the company will now allow business to advertise on Facebook’s popular Messenger app. Users will see the new Messenger ads in the home tab of their Messenger mobile app. When they tap on an ad, they will be sent to the destination chosen … Continue reading

Posted on by Peter Roesler Category: Facebook, Mobile Marketing, Social Media

Facebook Announces New Metrics for Ads and Business Pages

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Facebook recently announced significant changes and updates to the world’s largest social media platform. Many of these changes will create new and better advertising opportunities for business owners. This article will review some of the important announcements Facebook has made in the past couple of weeks. Facebook’s metrics are one of the major benefits of using Facebook advertising, since they allow business owners and marketers to make informed decisions about the effectiveness of their campaigns and ads. However, as was … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Social Media

75% of Mobile Millennial Consumers Now Watch Videos in Vertical Mode

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Mobile devices have greatly changed the way people communicate, interact and purchase the things consumers need on a daily basis. For this reason, it’s important for business owners to use the most effective tactics in trying to reach and persuade mobile consumers. While it’s no surprise that videos are important to mobile marketing, a new report shows how important optimizing video content is for mobile users. Getting the optimization correct for online video is important. Just as you wouldn’t show … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing