Retailers Say Facebook and Twitter Have Best ROI for Social Media

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Social media has done much to connect people around the world as well as connect business with consumers. While few business owners still doubt the possibility of social media marketing, there will always be debate about which platform is the most useful. A recent study from ChannelAdvisor asked retailers in the U.S. and U.K. which social media platforms provided them with the greatest ROI and found that Facebook and Twitter take the top spots. The ChannelAdvisor 2015 Online Retail Survey … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media, Twitter

Click-to-Call Customers Four Times As Likely to Buy Products

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The modern mobile device is less a really smart phone and more of an all-in-one communication device. It’s almost hard to believe that just a decade ago, people weren’t walking around with devices that are constantly connected to the internet, GPS enabled, takes HD video, runs computer programs and made phone calls. These features make mobile devices excellent marketing platforms for business, since there are so many ways to connect with customers. A recent study has shown that marketers can … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Facebook Adds New Options for Business Page Messaging

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Facebook has evolved dramatically from its origin as a social platform that was just for college student. The platform now hosts users from every demographic, every continent on the planet (seriously, there’s a Facebook page for the South Pole research station), and a large number of businesses. To protect users from a deluge of spam from advertisers, Facebook has strict controls on the ways that business owners can communicate with regular users. This is certainly appreciated by most users, but … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Marketing Tips and Tricks, Social Media

Google Reduces Number of Listings In “Local Pack”

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Over the past few years, Google has dramatically increased its capabilities for local search. Among other things, they’ve added location-based searches, modified their mobile search algorithms to prefer local results, and given significant SEO boost to local sites that are mobile friendly. Though the trend has clearly been for more local results, a new change from Google may seem like a step back at first. Google has reduced the number of local links that show with extra information when users … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing

9 Recent Stats that Will Make You A Better Marketer

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Internet marketing is a concept that is simple to understand but hard to master. Getting people to engage with ads and content can be tricky as consumers become more accustomed to internet advertising and find new ways to ignore it or block it. Business owners and marketers must constantly update their techniques to incorporate the best tactics as shown by the data. To help in that endeavor, here are nine recent stats that can help you become a better marketer. … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Google Creates New Tool to Standardize Product Data on Google Shopping

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One of the benefits of using Amazon is that platform helps new manufacturer standardize their product listings and descriptions. Though an easy feature to overlook, it’s invaluable to new businesses that need help getting their products seen by the right people. Standardization also presents information in a way that helps the consumer know what they’re getting from a new brand. Google has launched a new Manufacturer Center to accomplish a similar goal of standardizing product data for Google Shopping and … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks

Google Tests New Home Services Ads That May Rival Angie’s Lists

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Changes in the way people use the internet, along with better search algorithms, have started a trend of more local-focused internet marketing. In the past, search engines could only tell consumers what businesses were in their city. Now, searchers can easily find restaurants, movie theaters and more based on their GPS location. Google is testing a feature that would make their local search even more useful to consumers. Google has confirmed tests where local services like painters and plumbers can … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Research

Study Finds Consumers Care More About Star Ratings Than Review Content

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The internet provides consumers with access to a wider selection of products and information than ever before. However, there is far too much information available for consumers to read everything. If someone were to print out all the reviews and comments from the average Amazon listing, it would be several pages of reading. A recent study analyzed how consumers deal with the deluge of review information and found the answer was simple, many consumers are just skimming. According to a … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Web Design

Launch of Windows 10 Could Increase Bing and MSN Market Share

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Last week, Microsoft launched Windows 10, the newest edition of the most used operating system on the planet. Normally, the launch of an operating system doesn’t particularly matter for SEO marketers, but this is a special occasion. SEO is affected by the browser and search engine a consumer chooses. There’s a chance users with Windows 10 may decide to keep using Microsoft’s new Edge Browser and continue using Bing for their searches. So the launch of Windows 10 may increase … Continue reading

Posted on by Peter Roesler Category: Bing Updates, In the News, Internet Marketing, Search Engine Optimization

Why It’s Time to Abandon Your Flash Website

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As discussed in another article on this site, a study showed that using Adobe Flash in PPC ads cost advertisers billions in ads that can’t be viewed on mobile devices. The situation has become worse for the software platform in the past few weeks. Several tech giants have moved away from supporting Flash and it seems the end is near for the platform. This article will discuss the recent developments regarding Adobe Flash and why business owners should make sure … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Web Design