OK Google.. How will Structured Snippets Affect SEO?

google-anti-trust

Google has changed the way consumers search for information on the internet many times in the past. Recently, the company announced upgrades to their algorithm that would let them pull more data from sites and display relevant information in their search results on desktop and mobile (which are still dominating the competition). The company has been pushing the new features to marketers and consumers alike. This article will explain what’s new about Google’s structured snippets and what they mean for … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Search Engine Optimization, SEO Tips and Tricks

Can Facebook Atlas Really Dominate Internet Advertising?

facebook-taking-over-the-world

Facebook is no stranger to controversy when it concerns its advertising programs. So it should come as little surprise that the company’s announcement of the relaunch of Facebook Atlas has started a buzz. But the factors that make Atlas so concerning to privacy advocates and some consumers also make the platform noteworthy for marketers. This article will analyze what is currently known about Facebook’s Atlas and what is means for internet advertising. Facebook bought Atlas last year, and now they … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Pay Per Click

9 Social Media Stats to Prep You For the Holidays

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It’s amazing how time flies. 2014 is nearing its end, and the time has come for business owners to plan for the busiest time of the year. Marketers need to start thinking about the holiday marketing campaigns now, and decide on the best way to use their budgets. Though the tactic has been around for years now, it’s still important for marketers to include social media in their holiday marketing plans. Here are nine statistics from the past few months … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Millennials, Mobiles and the Future of Business

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Business owners who want to plan for the future of their company should keep their eyes on the two Ms: Mobile and Millennials. This intersection of technology and demographics is the driving force behind many of the market trends we now see. And as millennials age, they will become backbone and decision makers of the future economy. Recent studies from several research teams have empirically shown the power of millennials and mobile devices as well as how these factors will … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

LinkedIn Overhauls Terms of Service and Privacy Policy – Users Are the Ones Who Benefit

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LinkedIn is updating it’s Terms of Service and Privacy Policy at the end of the month, but fear not. One of the thing the company is changing, is the length of its policies, cutting them by half. The company better explains their policy on content ownership, while enshrining new rights for users. The changes also cover the company’s recent acquisition of Bizo. This article will explain these new updates and what they mean for marketers and business owners. The first … Continue reading

Posted on by Peter Roesler Category: In the News, Linked In, Social Media

Google Penguin Update May Come As Soon As This Week

Google-HQ

With the news of an impending Google Penguin update, SEO marketers and website owners are a little like a kid waiting for Santa on Christmas. Staring at page rankings and charts like a kid eyeing the milk and cookies, marketers are hoping they can be the first one to see the change go live. The anticipation is higher than ever since comments made at the Search Marketing Expo (SMX) East suggest the change may happen this week…maybe. The buzz started … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Search Engine Optimization

10 Food and Drink Internet Marketing Stats for You to Chew On

digital-marketing

When most people think about internet marketing and ecommerce, they rarely think about foods and beverages. For a long time, the web was too underdeveloped and delivery times were too slow for ecommerce to be a viable solution for people shopping for groceries, drinks, or ordering from restaurants other than pizzerias. The rise of smartphones and tablets, improvements in mobile internet connectivity, and better delivery options have made the internet a more inviting place for food and beverage sales at … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Gigya Survey Shows Social Login Use Skyrocketing On Sites and Apps

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Ease of Use and privacy are two factors that often determine the fate of ecommerce websites. Providing consumers with an easy-to-use login system that is trustworthy and secure is essential. One way business owners can accomplish this is by implementing social logins on their site. Letting website users login with their social media credentials (Facebook, Twitter, Google+,  etc.) has grown in popularity. This article will focus on a recent study from Gigya that found social login use has skyrocketed over … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Yahoo Directory to Shutdown on Dec 31st

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When internet marketers pop their champagne bottles on New Years eve to say goodbye to 2014, they will also be saying so long to old institution of the internet. For nearly two decades, consumers and marketers have used the Yahoo Directory to help promote and find new websites. Yahoo recently announced that they will be shutting down the Yahoo Directory on December 31st. For those who are unfamiliar with the service, the Yahoo Directory served as a sort of Yellow … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Search Engine Optimization

Amazon Expands Twitter Functionality with #AmazonWishList

amazon-wish-list

You know the holiday season is near when major ecommerce platforms start publicizing new features. Amazon recently announced some improvements for their Twitter integration features. In addition to being able to add Amazon items to a shopper’s cart from Twitter, the newest feature will allow Twitter users to add things to their Wish List. Arriving just in time for the holidays, this new feature gives marketers new ways to integrate social media into their holiday marketing campaigns. A few months … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Tips and Tricks, Social Media, Twitter