Twitter Creates App Tool To Let Advertisers Manage Campaigns on the Go

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Many people access their social media accounts through mobile devices, and this includes marketers who use social media for business purposes. This can make it burdensome for advertisers who want to buy ads and manage campaigns from their mobile devices. Slowly but surely, more and more platforms are expanding their mobile advertising tools. Twitter recently launched their Ads companion tool for iOS and Android devices to help marketers who use Twitter on the go. Twitter had added a Twitter Ads … Continue reading

Posted on by Peter Roesler Category: In the News, Mobile Marketing, Pay Per Click, Social Media, Twitter

Facebook Changes How CPC is Calculated to Be More Accurate

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When marketers use Facebook Ads they can either bid for their cost per click or choose to pay for impressions. With a cost per impression campaign, the ad is shown to a set number of people in the target audience based on the amount paid. For cost per click ads, the reach is determined by the bid for the maximum cost per click. Facebook has recently changed their definition of cost per click in a way that is beneficial to … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Pay Per Click, Social Media

Amazon and eBay Have Highest Visibility on Google AdWords

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Sometimes, the best option for a smaller business is to associate with a larger one. This is why new designers or brands are sold in department stores before they get their own stores devoted to that product line. This can be a good strategy for online retailers as well. A recent study by Searchmetrics found that eBay and Amazon have the highest visibility rates their listing ads and PPC ads. Searchmetrics released a “Google Shopping & AdWords: The 10 Most … Continue reading

Posted on by Peter Roesler Category: Google, Internet Marketing, Marketing Research, Pay Per Click

Facebook Tests New Native Signup Flow Feature for Mobile Forms

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Information is the lifeblood of internet marketing. Business owners want to use their social media and websites to gather information like phone numbers, emails and home addresses of potential customers. Unfortunately, getting people to fill out forms on mobile devices can be challenging. Facebook is testing a new autofill feature that can help business owners get more forms filled out by mobile consumers. Facebook has a lot of information on people and they are testing a new native signup flow … Continue reading

Posted on by Peter Roesler Category: Uncategorized

4 Out Of 5 Customers Don’t Tell Retailers About Customer Service Issues

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An interesting thing about research is that data often shows the truth to old sayings. A new study showed that business owners truly only have one chance to make a good impression. LoyaltyOne and Verde Group released a study that found four out of five consumers won’t give retailers a chance to fix a mistake. A study of 2,500 U.S. consumers found that nearly half of consumers have experienced a problem when they shop, but only 19 percent of consumers … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Facebook’s New Plans for Video Content Good for Content Producers and Advertisers

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Facebook’s ability to monetize their platform and to stay at the forefront of new trends. Business owners, content producers and marketers can see these traits in action in Facebook’s new program for video content. Facebook’s new plans include a better deal for video advertisers and revenue sharing for content producers. Facebook announced a plan where some video content publishers would receive a cut of the revenue generated from the content they post on Facebook. Facebook is offering a 55/45 split … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Pay Per Click, Social Media

Yahoo Tests Using Google Results on Some Search Pages

Recent reports suggest that Yahoo may be applying the old saying, “If you can’t beat ‘em, join ‘em” to their business strategy. Yahoo recently restructured their partnership with Microsoft. Now that Yahoo is free to control more of their own search, they are experimenting with other search providers. Yahoo has confirmed reports that they are doing tests with Google powered results on Yahoo search pages. Yahoo has made several big changes in the past few months to better align their … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Search Engine Optimization

Yahoo Study Shows How Different Genders and Age Groups Use Email

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In the modern age, everyone uses email. Or at least, you would be hard pressed to find someone who didn’t however, just because we all use email doesn’t mean we all use email in the same way. A recent study from Yahoo examined how different age groups and genders used email and that data can be very helpful to marketers. The Yahoo’s study, which was published in a journal by the World Wide Web Conference Committee,  is based on data … Continue reading

Posted on by Peter Roesler Category: Email, In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Online Video Motivates Consumers and Millennials to Buy

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Apparently, for millennials, seeing is believing. For the generation of consumers who grew up with the internet and computers, online video is a necessary component of almost everything they choose to consume. According to a recent study by Animoto, millennials consumers are especially driven to content that includes video. Videos matter to consumers of all ages. The Animoto Online and Social Video Marketing Study surveyed 1,051 U.S. consumers and revealed that four times as many consumers would rather watch a … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

YouGov Study Shows Why Promoted and Sponsored Content Works

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Social networks account for more than a third of referral traffic to websites. While these platforms would love to say it’s the power of social media and sharing, one can’t ignore the billions of dollars content publishers are spending to put their content in front of the people most likely to read and share it. What’s curious is that one would think sponsored content wouldn’t work as people generally don’t like ads. A new study from Reuters examined this dichotomy … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research