Should Small Businesses Still Use Facebook – Pros and Cons

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A recent change to the Facebook algorithm for News Feeds has significantly disadvantaged small business owners who have used the platform for marketing. Business pages have seen their organic reach plummet to about 3-5 percent of their fan base for each post. In other words, for every 100 fans of a page, less than five would see the post unless the business paid to boost the post. This has led many business owners and marketers to question whether or not … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Social Media

5 Stats That Will Make You Rethink Mobile Commerce

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Mobile commerce has been around long enough that all business owners have heard of it and know that the properly used, mobile commerce can be used to increase sales and brand awareness. However, despite that, there are a many business owners who have some reservations about using mobile commerce solutions for their business. For entrepreneurs still on the fence, the time for mobile commerce is now and the data shows it. Here are five stats that will make you rethink … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

Facebook Change Kills Organic Traffic for Small Businesses

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Social media marketing on Facebook has become significantly harder and more expensive for small business owners. Much to their dismay, many small businesses have seen the organic reach of their Facebook posts drop precipitously in the past few weeks. While some of this was unavoidable, Facebook has made changes to its News Feed algorithm to disfavor posts from most business pages. This post will explain what these changes are and how they may affect small businesses. At the end of … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Social Media

Why Your Site Needs an SEO Review

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A common SEO mistake made by business owners is they believe once their site is setup for SEO, they never have to worry about it again. This thinking is wrong for two reasons. First, as technology advances, there will be new and better ways to promote a site that a business should consider. Second, and more importantly, old SEO techniques often become the source of penalties once they become too popular and are deemed spammy. To make sure that a … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization, SEO Tips and Tricks

Using Social Media To Promote Your Movie

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Every year, Americans spend billions of dollars on viewing movies. While much of this money goes to superhero films, remakes, and book adaptations, there is still a strong market for smaller budget independent films. However, the issue for many directors who want to market their films, it’s hard to get a message out through all of the noise created by big budget pictures from major studios. Filmmakers can use social media as an effective way to generate buzz for a … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Google Takes Hard Line on Spammy Guest Posts

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The time-honored SEO practice of guest blogging got a kick in the teeth earlier this year when Google’s Matt Cutts wrote in a blog, “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.” He later backed off a little and clarified his remarks which had left many wondering about the status of guest blogging in the eyes of Google. A recent action taken by Google shows that there is still room for guest blogs … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, In the News, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization, SEO Tips and Tricks

4 Ways To Make Your Mobile Site More Useful

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The growth of the mobile internet has led to dramatic changes to way people get information while on the go. Because of this, many business owners have begun to recognize the benefits of mobile marketing and begun ensuring that their websites are mobile compatible. However, mobile devices have become so sophisticated that it’s important to understand how people are truly using them. Forrester Research and Accenture recently released a study with a lot of useful information about how consumers use … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Tips and Tricks, Mobile Marketing

10 Stats To Get You Back In the Mobile Marketing Game

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Mobile marketing has been a major discussion topic in marketing circles for many years, but it has only recently fully come into its own with the growth in smartphone and tablet use. Though it should be clear that mobile marketing is important, some business owners and marketers are reluctant to put any skin in the game because they are unsure of the effectiveness of mobile campaigns. There is a lot of recent data that can be used to assuage those … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

8 LinkedIn Stats That Will Make You Want To Connect

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As 2014 continues to roll on, business owners need to take some time to reevaluate their strategies and tactics based on the most recent data. Now that we’re about one fourth of the way through the year, now’s a good time to look at the data on LinkedIn marketing. New data on the demographics and habits of LinkedIn users should give business owners and marketers reasons to rethink their LinkedIn strategy. Not because LinkedIn is losing steam, but because the … Continue reading

Posted on by Peter Roesler Category: Marketing Research, Marketing Tips and Tricks, Social Media

Pinterest Adds Gifts Feed For Pins You Can Buy

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As Pinterest approaches it’s four-year anniversary, it’s odd to think of the image-sharing social media platform as the new kid on the block, but in many ways, it is. The company is still making major changes to the platform so it can become more useful to businesses and internet marketers. Recently, Pinterest announced a new change that will make it easier for users to shop and make the platform more useful to internet marketers. This post will explain Pinterest’s new … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Tips and Tricks, Social Media