Google and Facebook Make Changes to Tackle Annoying Content on Platforms

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Social media, SEO and online advertising have made it possible for content creators to more easily make money than it was in the past. People can write articles that can be placed on a self-owned website, the link promoted through Facebook or Google, and the website owner can reap the benefits in ad revenue. Unfortunately, this set of circumstances give some people an incentive to use unscrupulous practices to get views and gain traffic. Over the last few weeks, Google … Continue reading

Posted on by Peter Roesler Category: Facebook, Google, Google Updates and Changes, In the News, Search Engine Optimization

Google to Start Labeling More Non-HTTPS as “Non Secure” Starting in October

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There are more than 1 billion computers around the world currently using the Chrome browser. And as many recent studies have shown, many consumers are very concerned about online security. When taken together, it makes sense that business owners are paying attention to plan to include “not secure” site labels on the websites without HTTPS starting in October. In just the past year, there have been several situations where business owners and consumers have had their data stolen or website … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization

8 Recent Google Updates and Changes Marketers Should Know About

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Google’s dominance of search requires them to be ever diligent and constantly improving. This is a double-edged sword for business owners. On the one hand, it means that they must constantly update and improve their own sites. However, most of the changes and updates Google makes create new marketing opportunities for business owners who know about the changes and take advantage of them. Here are eight recent changes and updates that happened to Google during April that marketers should know … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Search Engine Optimization

New Study Shows Marketers How to Create More Engaging Loyalty Programs

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In an increasingly competitive and global marketplace, keeping customers happy and turning them into return shoppers is essential to the success of most businesses. As has been shown by several recent studies, loyalty programs are an effective way to build a stronger rapport with customers. However, not all loyalty programs are created equally, a recent study shows that loyalty programs with mobile functionality outperform their non-mobile counterparts. A recent study from 3Cinteractive focused on the way consumers engage with loyalty … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks, Mobile Marketing

60% of Consumers Won’t Shop from SMB Websites that Seem Outdated or Neglected

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Business owners have known for generations that a good reputation is essential for a successful business. Traditionally, this has been done by having fair pricing, good customer service, etc. And while these things still matter in 2017, there’s something else that consumer consider when choosing a business: the company’s website. A recent study found that first impressions and a company’s reputation can be hurt by an out of date website. Just as a business’s sign, store front and cleanliness influence … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Web Design

Privacy Concerns May Keep Consumers From Applying for Credit Programs

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For many large brands, online retailers and small business owners alike, getting consumers to apply for in-store credit is a goal for increasing sales and profitability. However, there are a lot of challenges to getting consumers to take that first step. A recent study suggests that an important factor in all of this are privacy concerns. A recent survey by Vyze found that about nine in 10 consumers have been asked to fill out a credit application at the checkout, … Continue reading

Posted on by Peter Roesler Category: In the News, Marketing Research, Marketing Tips and Tricks

Studies Find Mobile Devices and Retail Redemption Options Entice Loyalty Program Members

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Many businesses have caught on to the fact that loyalty programs are a great way to retain customers and make their services stand out from the rest. The flip side of that is that there is greater competition to provide the best loyalty program. Afterall, customers only have so much space in their wallets and key rings for cards, and the way to maximize the benefits of loyalty programs is to do as much shopping with on one program as … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

eBay Now Offering 3-Day Guaranteed Delivery for Certain Sellers

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Earlier this week, eBay set the ecommerce world on its end with a bold new marketing strategy. For certain businesses that meet shipping goals and targets, eBay will guarantee a three-day shipping time or refund the payment. Besides being an enticing incentive for consumers to buy items on eBay, it also dramatically change the paradigm for way ecommerce normally works, and other businesses and retailers will need to adapt with these changes. Two years after beginning the pilot program, eBay … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing

New Research Suggests Ways to Create Engaging Email Subject LInes

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There has been a lot of data and articles that point to the fact the email marketing can be effective with online consumers, even as new marketing technology becomes available. One of the big challenges to creating an engaging email marketing campaign is the fact that marketers only have the short space of a subject line to grab the reader’s attention and to get them to open the email. New research suggests that when it comes to describing deals in … Continue reading

Posted on by Peter Roesler Category: Email, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Study Shows that Coupons are Key to Online and Offline Conversions

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Coupons have been a mainstay of advertising for more than a century. At this point, it’s commonly accepted that people like deals and using coupons can lead to increased sales. A recent study expands on that knowledge by examining the best ways to use coupons for online and offline marketing. To start with the obvious, people like coupons… a lot. According to the 2K17 Coupon Intelligence study, about 90% of shoppers are looking for coupons both online and offline. Furthermore, … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks