Google Introduces AdWords Express App for Mobile

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By their nature, business owners are usually very busy people who are constantly on the go. For small business owners who handle advertising and marketing on their own, this sometimes means they don’t have time to fine tune their campaigns for maximum effectiveness. SBOs facing this challenge should be pleased to hear that Google has launched a free AdWords Express tool for Android and iOS devices. Adwords Express, as the name implies, is a simplified version of Adwords that is … Continue reading

Posted on by Peter Roesler Category: Google Updates and Changes, In the News, Mobile Marketing

8 Stats to Help You Reach Boomers

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Marketers are often very concerned with how to reach young adults, and with good reason, since young adults will become the core customers of the future. However, marketers can’t let their dedication to the future cause them to neglect the present. While young adults are the future of business, the present very much so belongs to the baby boomer generation. Boomers have an effect on the economy in way that greatly exceeds their relative percentage of the population. This article … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Why You Need Mobile Payments and How It Helps Marketing

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It’s important for business owners to integrate popular, new technology into their business models. It’s not that technology is necessary for the business to run, but business owners need to make sure their business is reaching its potential. To illustrates, a website may not be required for a brick and mortar small business to operate, but not having a website puts a business at a severe disadvantage to a site that is online. Mobile payments have become important in a … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Tips and Tricks, Mobile Marketing

7 Stats on Amazon to Make You Feel Welcome in the Jungle

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One of the greatest challenges for new retailers and brands is getting their name out to the public. Websites and social media marketing are excellent ways to increase awareness, but if a business is only relying on those channels, some potential customers are going to slip through the cracks. Amazon is good place for business owners to market their goods to make sure they’re seen by shoppers who don’t immediately go to Google or social media to search for product … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

Why Retailers Need an Integrated Marketing Strategy

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The growth of communications technology during the past century has created a multitude of ways for business owners to communicate with the consumer. When print, radio, and television ads were first introduced, these changes came gradually enough that it was easy for business owners to integrate each tool into their larger marketing plan. The last 20 years however have seen an explosion of communication technology as computers, the internet, and mobile devices have taken center stage. While this has created … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

How Millennials Use Mobile Devices and How Marketers Can Benefit

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For most businesses, it’s extremely important that they make inroads with a younger generation. In the end, its the new, young consumers who will make up the bulk of sales in the future. This means that business owners need to make sure their company is visible in the places this target demographic can be found. Traditional websites and social media are a good starting point for reaching the so-called millennial generation, but more and more, mobile devices have become the … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks

7 Reasons You Should Consider Video Ads

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Online video has been extremely popular since the start of the internet for commercial use. For a long period of time, the focus was mostly on the video content itself. Business owners and fame seekers turned to internet video to get their name out to the public. While there were often ads on the web page with the video, it wasn’t until recently that technology and internet speeds have converged to make popup ads and full video ads a major … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Marketing Tips and Tricks, Videos

Leaked Yelp Documents Accuse Google Of Manipulating Search Results

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Google hasn’t been catching a break in Europe courts as of late, and Yelp is actively campaigning to make it worse. Besides pushing for a tougher punishment in an antitrust settlement against Google in Europe, Yelp also believes that Google is hurting their business through the way search results are listed. These accusations haven’t been made public and much of what is known comes from leaked documents and anonymous sources. This article will review the basis of Yelp’s claims against … Continue reading

Posted on by Peter Roesler Category: Google Plus, In the News, Internet Marketing, Social Media

Facebook’s App Links Served Over a Billions Apps Ads in 3 Months

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Mobile apps are a great tool for marketers and online retailers. Some users prefer to use apps to viewing mobile sites, and in some ways, they can provide a better user experience. However, one of the problems with mobile apps has been that it’s difficult to get users to download the app in the first place or to get people to the right place on the app after being brought their from ads. Besides all the other great reason to … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Mobile Marketing, Pay Per Click

Facebook Acquires LiveRail, What it Means for You

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On the balance, 2014 has been a good year for Facebook marketers. The social media giant made a lot of changes to their ad platform (like ending automatically promoted content), but opened up new marketing channels on mobile devices and apps. Advanced targeting tools have made it easier than ever to reach certain demographics. And even though Facebook has reduced the organic reach of business pages, the data suggests that business pages have seen higher engagement rates as a results. … Continue reading

Posted on by Peter Roesler Category: Facebook, Internet Marketing, Pay Per Click, Social Media