New Law Would Void “Non-Disparagement” Clauses that Silence Online Reviews

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Online reviews are a powerful tool for consumers and business owners. With so many businesses to choose from in the modern marketplace, online reviews can help business owners showcase their good side or warn consumers about potentially shady businesses. According to one study, 91 percent of consumers regularly or occasionally read online reviews and 84 percent of people trust online reviews as much as a personal recommendation. Unfortunately, online reviews can be used by angry customers to leave illegitimate complaints … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Reputation Management

Research Suggests E-Coupons Will Increase Dramatically Over Next 5 Years

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Everyone likes convenience and everyone likes to save money. Combining these things together seems like a good idea and mobile devices makes that possible for marketers. Recent data from Juniper Research suggests mobile coupon redemption rates will increase significantly over the next five years. A new study from Juniper Research has found that e-coupon redemptions will double over the next 5 years, reaching $81 billion in 2021, increasing from an estimated $40 billion in 2016. “As retail becomes an ever … Continue reading

Posted on by Peter Roesler Category: Internet Marketing, Marketing Research, Mobile Marketing

Nielsen Study Shows Mobile Ads Performance Now on Par with Desktop

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As tablets and smartphones grow in popularity, an increasing number of consumers are accessing the internet through these mobile devices. This had been problematic for marketers, because mobile advertising techniques were struggling to match the effectiveness of desktop ads. However, a recent report from Nielsen found that mobile ads are now on par with their desktop counterparts. Nielsen recently released their Nielsen Digital Ad Benchmarks and Findings for the second quarter of 2016. The report reflects the average on-target percentage … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Pay Per Click

Study Suggests Brands Will See Social Media Activity Surge During Holidays

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Social media marketing is an important component to an integrated marketing campaign all year long. However, business owners and marketers should expect to use social media more often than usual during the holiday season. A recent study from Sprout Social suggests that consumers are significantly more likely to connect with brands through social media during the holiday season. There are a lot of ways that consumers may choose to utilize social media during the holidays. They will research information about … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Social Media

Facebook Suit Over Biased Ads a Warning On Misusing Advanced Ad Targeting

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Being one of the largest tech companies in the world, Facebook is a lightning rod for criticism. Facebook has a massive amount of data on their users and they allow marketers and advertisers to use some of that data when targeting consumers. While this may not be very different from what all online ad systems do, the amount of data and the size of the network makes Facebook’s actions subject to greater scrutiny. One of the company’s more recent legal … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Pay Per Click, Social Media

Study Suggests In-Store Black Friday Sales Will Lose Ground To Online Retailers

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The idea of Black Friday as this sort of mythical day of major sales is ingrained into the minds of the American public. For decades, people have stood outside of stores after Thanksgiving Day, waiting to find the best deals. But a growing number of people are questioning the wisdom of Black Friday. A recent study of US and UK consumers found that support, and sales, from in-store Black Friday sales may be slipping. First, let’s put to bed the … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

How Social Media Affects Buyer Behavior Before, During and After Shopping

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Social media networks have a great amount of potential for business owners and marketers. They provide a low-cost solution for advertising, content distribution, customer relations, and more. With social media being so capable, it’s strangely difficult to understand how consumers use social media on the path to purchase. Two recent studies analyse the different ways people and businesses interact with social media for retail purposes. One study looks at the role social media plays in consumer buying decisions. The other … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks, Social Media

Google Launches Click to Message Feature for Google AdWords

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One of the biggest advantages of the information age is the ability to quickly communicate with just about anyone, anywhere, almost instantly. While this is great for keeping up with family and friends, there’s also a huge potential benefit for business owners. Faster communication opens new avenues for customer service and sales channels. And Google plans to add a new way to use faster communication for businesses, by being able to talk to brands through their ads. To explain it … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Marketing Tips and Tricks, Pay Per Click, Search Engine Optimization

Google Announces Separate Index for Mobile Sites to Launch “Within Months”

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Over the past few years, Google has steadily increased their focus on mobile search and providing the best experience for people checking the internet from smartphones or tablets. This can be seen in the development of a separate search algorithm for mobile search, as well as using mobile friendliness as a ranking factor. During a recent conference, Google revealed that they were planning something even bigger for mobile search, a separate index. During an event at Pubcon, Google’s Gary Illyes … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Mobile Marketing, Search Engine Optimization

Facebook Now Testing Ads for Facebook Groups

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Thousands of businesses use Facebook ads to show content to their target audience. An equally large number of business owners use Facebook Groups to connect with their target audience. Interestingly, it is currently impossible to use Facebook Ads to target Facebook Groups. But that may be about to change. Facebook has confirmed reports that they are testing ads for Facebook Groups. Facebook Groups are mini interest-related groups created by users. These can be related to just about anything, which makes … Continue reading

Posted on by Peter Roesler Category: Facebook, In the News, Internet Marketing, Pay Per Click