Google Announces Big Changes For AdWords and YouTube Ads

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Google AdWords is easily one of the best marketing platforms to have ever existed. But just because something good doesn’t mean it couldn’t be better. Google is constantly improving their ad offerings to make it easier to target the right audiences and to make it easier for people to buy items they see in ads. Google has announced several upcoming updates to AdWords to make the network more powerful than ever. While most changes from Google require website owners to … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Internet Marketing, Pay Per Click

Study Shows Most Online Transactions Happen with 24 Hours of First Visit

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Internet marketing and ecommerce makes it faster and easier than ever to buy products online. But despite the wishes of retailers, it still takes time to motivate a consumer to buy an item after they first see it. A recent study from Monetale shows that the majority of online purchases happen with the first 24 hours of shopping. Monetale’s Ecommerce Quarterly Report (Q1) focused on the some of the shifts we’ve seen in the ways people use the internet for … Continue reading

Posted on by Peter Roesler Category: In the News, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Study Finds Amazon Beats Google as a Starting Point for Product Searches

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There’s no denying that Google is a giant in the world of search and SEO. More than half of all searches in the U.S. happen on Google, and globally, the number is even higher. However, looking at what search engine has the highest share of every search may be obscuring something. According to a recent study, when specifically looking at where people start their search for product information, Amazon is used more frequently than Google. To be fair, this comes … Continue reading

Posted on by Peter Roesler Category: Google, Internet Marketing, Marketing Research, Marketing Tips and Tricks

Twitter and Vine Announces More Game-Changing Features

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Since becoming a publicly traded company, Twitter has made great strides in making the platform more accessible to business owners and marketers. As was discussed in a recent article on this site, consumers have pushed back against some of the proposed changes, like changing the character limit. This means Twitter has had to become inventive on ways to improve the platform without changing the core of what makes Twitter fun for consumers. To that end, Twitter has announced a few … Continue reading

Posted on by Peter Roesler Category: In the News, Social Media, Twitter

Study Shows 74% of US Small Business Don’t Have E-Commerce

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The internet has become such a ubiquitous part of everyday life, that people expect to find websites for just about anything. That’s why most business owners are aware that a web presence of some sort is needed to help attract potential customers. However, new research shows that majority of small businesses in the U.S. lack an e-commerce website where customers can buy items online. According to SurePayroll’s latest Small Business Scorecard, just over a quarter (26 percent) of small businesses … Continue reading

Posted on by Peter Roesler Category: Uncategorized

Twitter To Change What Counts Toward 140 Character Limit

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There are several challenges to using Twitter for marketing but the biggest reason is easy to see. It’s difficult to say anything meaningful about a product or company when limited to 140 characters. This is a limitation that even Twitter is aware of, and they had planned to change things. But due to largely negative response to the very suggestion of changing the character limit, Twitter had to scrap a plan to increase the character limit of posts. Twitter is … Continue reading

Posted on by Peter Roesler Category: In the News, Social Media, Twitter

Google Announces Great New Ad Features for Marketers During Annual Summit

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Any many ways, Google is like a person. It changes with time, growing larger and more mature with each update. It’s important for business owners and marketers to keep up with these changes and update their strategies accordingly. Otherwise, it would be like a parent trying to relate to a teenager using the same tactics that worked when their child was five. During the recent Google Performance Summit, Google laid out planned changes to the way company sells ads. As … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, In the News, Internet Marketing, Pay Per Click

Twitter to End “Buy” Button and Facebook to Shutter FBX

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Most talk of about changes to social media networks involve the launch of new products and new feature. However, recent reports about the world largest social media networks have been about features that are going to be removed. Facebook has announced the sunset of the FBX desktop targeting tool. And according to unconfirmed reports, Twitter may soon be disbanding the “Buy” button. To start with the bad (or worse) news for business owners and marketers, a report from Buzzfeed suggests … Continue reading

Posted on by Peter Roesler Category: Facebook, Internet Marketing, Social Media, Twitter

Google Updates Mobile Friendly Tool for Webmasters

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If your site hasn’t been getting the traffic it once was, one potential causes for your website woes may be mobile related. With the advent of smartphones and faster mobile internet speeds, more and more people are accessing websites through their mobile device. Websites that aren’t mobile friendly can be missing out on traffic. First, people that usually visit a site from a desktop browser, but find the experience lacking on mobile, will look for a site they can use … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Marketing Tips and Tricks, Mobile Marketing, Search Engine Optimization

Google Adds “Local Source” Tag to News Articles and Expands Their Use in Google News

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One of the challenges of search marketing for local businesses and news sites is that with so much content from around the world online, it’s difficult for search engines to pinpoint local articles. Search algorithms have become better at identifying local content and Google has announced a new change that will make it easier for content creators to identify their content as local. Google is adding a local source tag, that will allow content creators to identify their content as … Continue reading

Posted on by Peter Roesler Category: Google, Google Updates and Changes, Marketing Tips and Tricks, Search Engine Optimization